1. SCOPE OF
MARKETING

2. A POWERPOINT PRESENTATION BY
DEBANGITA GHOSH
CHAITANYA BHARATHI INSTITUTE OF
TECHNOLOGY(CBIT), HYDERABAD

3. CONSIDERING
THE
FOLLOWING
ENTITIES
MARKETING IS
PROCESSED..

4. GOOD
S
SERVICES
IDEAS
PERSONS
PLACE
S ORGANI
ZATION
S
PROPERTIES
INFORMATION
EVENT
S
EXPERIENCES
MARKETING

5. MARKETING IS
RESPONSIBLE FOR
DEMAND MANAGEMENT
8 OF THE TYPES OF
DEMANDS WHERE THE
CUSTOMER BEHAVE AS…

6. DEMAND
NEGATIVE
NON-
EXISTENT
UNWHOLESOME
DECLINING
IRREGULAR
LATENT
OVERFULL
FULL

7. A SIMPLE MARKETING
SYSTEM HOLDS THE
FOLLOWING RELATIONSHIP
BETWEEN A MARKET AND
GROUP OF SELLERS

8. INDUSTRY
(A COLLECTION OF SELLERS)
MARKET
(A COLLECTION OF BUYERS)
COMMUNICATION
GOODS/SERVICES
MONEY
IMFORMATION

9. CONSUMER: (SELLING MASS CONSUMER GOODS)
NGO: (ORGANIZATIONS WITH LIMITING PURCHASING POER)
MEANWHILE TYPES OF MARKETING
ON DIFFERENT CUSTOMER MARKETS
BUSINESS:(SELLI
NG TO WELL
PROFESSIONSAL
BUYERS)
GLOBAL :(SELLING
TO DIFFERENT
COUNTRIES)

10. HENCE SCOPE OF
MARKETING DEPENDS
ON THE MARKET
SITUATION AND THE
TYPES OF THE DEMAND
ISSUED BY THE
CUSTOMERS

11. THANK YOU 