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Marketing and its importance

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AND ITS IMPORTANCE
BACKGROUNDThe term "marketing" is derived from the word "market," which refers to a group of sellers and buyers that co- operate to exchange goods and services. The modern concept of marketing evolved during and after the industrial revolution in the 19th and 20th centuries.
The Chartered Institute of Marketing: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably."
Philip Kotler “Satisfying needs and wants through an exchange process”
Importance of Marketing  Marketing Promotes Product Awareness to the Public
Importance of Marketing  Marketing Helps Boost Product Sales
Importance of Marketing  Marketing Builds Company Reputation
Types of Marketing Online Marketing
Offline Marketing
Word of Mouth Marketing
Marketing and its importance
Marketing and its importance

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