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Ecommerk31_Quiz2_Militante
- 1. Consumers and Businesses Collaborating for a better Marketing Militante, Maria Isabella V. ECOMMER K31
- 2. WHAT IS SoLoMo? SoLoMo
- 3. “The convergence of collaborative, location-based and on-the-go technologies” -Margaret Rouse, searchconsumerization.com
- 4. Two sides of a coin A. Consumer Perspective B. Business Perspective
- 6. EFFECTS OF SOLOMO TO E-COMMERCE • Increase the number of businesses involved in e-commerce • Better Marketing Strategies for the businesses • Wider reach of the consumer • Increase in the number of potential market
- 7. "SoLoMo gives local businesses tools and products that allow them to connect with customers in ways they couldn't do in the past," says Kapture co-founder and president Michael Szewczyk. "We're closing the loop between consumers and merchants.” -www.entrepreneur.com “ 78% of small businesses now get at least a quarter of their new customers via social media” - Tim Devaney and Tom Stein (www.forbes.com)
- 8. THE TREND IN 2 YEARS… • I think that this trend will change over time. The want and the needs of the consumers change as time goes on. And businesses have to align their strategies according to what the customers want. I think it will evolve into something more advanced and more efficient than it already is right now.
- 9. References: • http://www.socialmediatoday.com/content/solomo-what-and-why • http://www.hallaminternet.com/2012/optimising-your-site-for-mobiles/ • http://searchconsumerization.techtarget.com/definition/SoLoMo-social-local-and-mobile • http://www.techopedia.com/definition/28492/solomo • http://www.forbes.com/sites/capitalonespark/2013/04/16/your-business-needs-to- get-social-local-and-mobile-fast/ • http://www.entrepreneur.com/article/226408
Editor's Notes
- SoLoMo stands for Social-Local-Mobile. SoLoMo, according to an online technology encyclopedia, “refers to a more mobile-centric version of the addition of local entries to search engine results (www.techopedia.com).”
- It is the use of technology, such as smartphones, and social media as a tool to help local businesses enter not just the e-commerce industry but the nation/global business playing field as well.
- “ An example of SoLoMo integration would be a social mobile app that is aware of your physical location and that you can interact with from your mobile device, both to input information (check-ins, posts, status updates, ratings and reviews, etc) and to receive information (store hours, products and services, ratings and reviews, coupons and promotions of nearby businesses)” -www.socialmediatoday.com “ For businesses, SoLoMo represents an opportunity to micro-target prospects and consumers wherever, whenever, with contextually-relevant content, information or promotion that is also designed to be shared on social media.” -www.socialmediatoday.com
- Here are some of the famous apps in the social media that help in making SOLOMO bigger and have a wider reach