SlideShare a Scribd company logo
1 of 7
What major physchological
processes influence consumer
responses to the marketing program
Perception
Learning
Memory
• Created by Rahul
Palamuru, CBIT, during an
internship by Prof. Sameer
Mathur, IIM Lucknow.
•www.IIMInternship.com
What major physchological processes influence consumer responses to the marketing program

More Related Content

Viewers also liked

Branding yoga Vishnupriya Aryabhumi
Branding yoga Vishnupriya AryabhumiBranding yoga Vishnupriya Aryabhumi
Branding yoga Vishnupriya AryabhumiSameer Mathur
 
1) what challenges does a company face in develping new products and services
1) what challenges does a company face in develping new products and services1) what challenges does a company face in develping new products and services
1) what challenges does a company face in develping new products and servicesSameer Mathur
 
Stages in new product development
Stages in new product developmentStages in new product development
Stages in new product developmentSameer Mathur
 
4.initiating a price change
4.initiating a price change4.initiating a price change
4.initiating a price changeSameer Mathur
 
How can we improve service quality
How can we improve service qualityHow can we improve service quality
How can we improve service qualitySameer Mathur
 
What are the different levels of market segmentation_Rukmi Sarmah
What are the different levels of market segmentation_Rukmi SarmahWhat are the different levels of market segmentation_Rukmi Sarmah
What are the different levels of market segmentation_Rukmi SarmahSameer Mathur
 
Advertising analytics 2.0
Advertising analytics 2.0Advertising analytics 2.0
Advertising analytics 2.0Sameer Mathur
 
Your body language shapes who you are by Rukmi Sarmah
Your body language shapes who you are by Rukmi SarmahYour body language shapes who you are by Rukmi Sarmah
Your body language shapes who you are by Rukmi SarmahSameer Mathur
 
Prasid Mitra | Jadavpur University | ppt 2
Prasid Mitra | Jadavpur University | ppt 2Prasid Mitra | Jadavpur University | ppt 2
Prasid Mitra | Jadavpur University | ppt 2Sameer Mathur
 
INT2) what organizational structures and processes do managers use to oversse...
INT2) what organizational structures and processes do managers use to oversse...INT2) what organizational structures and processes do managers use to oversse...
INT2) what organizational structures and processes do managers use to oversse...Sameer Mathur
 

Viewers also liked (11)

Branding yoga Vishnupriya Aryabhumi
Branding yoga Vishnupriya AryabhumiBranding yoga Vishnupriya Aryabhumi
Branding yoga Vishnupriya Aryabhumi
 
1) what challenges does a company face in develping new products and services
1) what challenges does a company face in develping new products and services1) what challenges does a company face in develping new products and services
1) what challenges does a company face in develping new products and services
 
Stages in new product development
Stages in new product developmentStages in new product development
Stages in new product development
 
4.initiating a price change
4.initiating a price change4.initiating a price change
4.initiating a price change
 
How can we improve service quality
How can we improve service qualityHow can we improve service quality
How can we improve service quality
 
What are the different levels of market segmentation_Rukmi Sarmah
What are the different levels of market segmentation_Rukmi SarmahWhat are the different levels of market segmentation_Rukmi Sarmah
What are the different levels of market segmentation_Rukmi Sarmah
 
Advertising analytics 2.0
Advertising analytics 2.0Advertising analytics 2.0
Advertising analytics 2.0
 
Your body language shapes who you are by Rukmi Sarmah
Your body language shapes who you are by Rukmi SarmahYour body language shapes who you are by Rukmi Sarmah
Your body language shapes who you are by Rukmi Sarmah
 
Creativity
CreativityCreativity
Creativity
 
Prasid Mitra | Jadavpur University | ppt 2
Prasid Mitra | Jadavpur University | ppt 2Prasid Mitra | Jadavpur University | ppt 2
Prasid Mitra | Jadavpur University | ppt 2
 
INT2) what organizational structures and processes do managers use to oversse...
INT2) what organizational structures and processes do managers use to oversse...INT2) what organizational structures and processes do managers use to oversse...
INT2) what organizational structures and processes do managers use to oversse...
 

More from Sameer Mathur

Capstone Presentation, IIM internship report
Capstone Presentation, IIM internship reportCapstone Presentation, IIM internship report
Capstone Presentation, IIM internship reportSameer Mathur
 
Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)Sameer Mathur
 
The one thing you must get right when building a brand
The one thing you must get right when building a brandThe one thing you must get right when building a brand
The one thing you must get right when building a brandSameer Mathur
 
Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)Sameer Mathur
 
My Learnings during the Internship
My Learnings during the InternshipMy Learnings during the Internship
My Learnings during the InternshipSameer Mathur
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the codeSameer Mathur
 
Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Sameer Mathur
 
Grey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmGrey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmSameer Mathur
 
Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)Sameer Mathur
 
Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)Sameer Mathur
 
What to market & where
What to market & whereWhat to market & where
What to market & whereSameer Mathur
 
11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...Sameer Mathur
 
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...Sameer Mathur
 
11.5.how can companies combine products to create strong co brands or ingredi...
11.5.how can companies combine products to create strong co brands or ingredi...11.5.how can companies combine products to create strong co brands or ingredi...
11.5.how can companies combine products to create strong co brands or ingredi...Sameer Mathur
 
11.3 why is product design important and what factors affect a good design by...
11.3 why is product design important and what factors affect a good design by...11.3 why is product design important and what factors affect a good design by...
11.3 why is product design important and what factors affect a good design by...Sameer Mathur
 

More from Sameer Mathur (20)

Capstone Presentation, IIM internship report
Capstone Presentation, IIM internship reportCapstone Presentation, IIM internship report
Capstone Presentation, IIM internship report
 
Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)
 
The one thing you must get right when building a brand
The one thing you must get right when building a brandThe one thing you must get right when building a brand
The one thing you must get right when building a brand
 
Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)
 
My Learnings during the Internship
My Learnings during the InternshipMy Learnings during the Internship
My Learnings during the Internship
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
 
Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Un me jeans branding in web 2.0
Un me jeans branding in web 2.0
 
Grey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmGrey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crm
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Case study
Case studyCase study
Case study
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)
 
What to market & where
What to market & whereWhat to market & where
What to market & where
 
New market scenario
New market scenarioNew market scenario
New market scenario
 
11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...
 
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
 
11.5.how can companies combine products to create strong co brands or ingredi...
11.5.how can companies combine products to create strong co brands or ingredi...11.5.how can companies combine products to create strong co brands or ingredi...
11.5.how can companies combine products to create strong co brands or ingredi...
 
11.3 why is product design important and what factors affect a good design by...
11.3 why is product design important and what factors affect a good design by...11.3 why is product design important and what factors affect a good design by...
11.3 why is product design important and what factors affect a good design by...
 

Recently uploaded

Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...DIGGIT
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Areaabdullahspz0428
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaPriyaDigitalExpert
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampanginfoobataborsi24
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationKaushik Jaiswal
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLotter Pro Brasil
 
Engaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsEngaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsKate Brownell
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxIngridSelk
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...ahmedjiabur940
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 

Recently uploaded (20)

Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & Globalization
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
Engaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsEngaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year Olds
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 

What major physchological processes influence consumer responses to the marketing program