What to market & where

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Marketing can be applied to both tangible goods and intangible services. Almost anything that satisfies a need or want can potentially be marketed, including physical products, ideas, places, personalities, and causes. The key is identifying something of value to potential customers and figuring out how to effectively promote it.

"These slides were created by Sohit Kumar, ISM Dhanbad,
during a Marketing internship by Prof. Sameer Mathur,
IIM Lucknow
(See www.IIMInternship.com )“.

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