5) what factors affects the rate of diffusion and consumers adoption of newly launched products and services
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The document discusses factors that affect the rate of diffusion and adoption of new products and services. It describes the innovation diffusion process, which involves 5 stages - awareness, interest, evaluation, trial, and adoption. It also identifies 5 categories of adopters - innovators, early adopters, early majority, late majority, and laggards. Additionally, it lists some key factors that influence the adoption process, including characteristics of the innovation, readiness to adopt innovations, and personal influence.
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5) what factors affects the rate of diffusion and consumers adoption of newly launched products and services
- 1. INTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGS Whatfactorsaffect therateofdiffusion and consumer adoption ofnewlylaunched productsand services? HIMANSHU UMARIA IIT DELHI PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 2. AdoptionAdoptionAdoptionAdoption is an individual’s decision to become a regular user of a product. PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 3. The spread of a new idea from its source of invention or creation to ultimate users of adopters. PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 5. Awareness aware but lacks info PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 7. Evaluation consider to try products PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 8. Trial try to improve his estimate of its value PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 9. Adoption decide as regular user PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 10. FACTORS INFLUENCINGFACTORS INFLUENCINGFACTORS INFLUENCINGFACTORS INFLUENCING THE ADOPTION PROCESSTHE ADOPTION PROCESSTHE ADOPTION PROCESSTHE ADOPTION PROCESS Readiness to try new products and personal influence Characteristics of the innovation Organizations’ readiness to adopt innovations PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 11. five Adopter Groups Late Majority Early Adopters Early Majority Innovators Laggards PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 12. Time of Adoption of innovationsTime of Adoption of innovationsTime of Adoption of innovationsTime of Adoption of innovations PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 13. RECAPRECAPRECAPRECAP 1. Adoption process 2. Innovation diffusion process 3. Stages in adoption process 4. Influencing Factors 5. Adapter groups PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 15. THANK YOUTHANK YOUTHANK YOUTHANK YOU PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com
- 16. DISCLAIMERDISCLAIMERDISCLAIMERDISCLAIMER Created by Himanshu Umaria, IIT Delhi , during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com PDFCreatedwithdeskPDFPDFCreatorX-Trial::http://www.docudesk.com