SlideShare a Scribd company logo
NEW MARKETING
SCENARIO
"These slides were created by Sohit Kumar, ISM Dhanbad,
during a Marketing internship by Prof. Sameer Mathur,
IIM Lucknow
(See www.IIMInternship.com )“.

More Related Content

More from Sameer Mathur

Advertising analytics 2.0
Advertising analytics 2.0Advertising analytics 2.0
Advertising analytics 2.0
Sameer Mathur
 
Capstone Presentation, IIM internship report
Capstone Presentation, IIM internship reportCapstone Presentation, IIM internship report
Capstone Presentation, IIM internship report
Sameer Mathur
 
Slide1 (4 files merged)
Slide1 (4 files merged)Slide1 (4 files merged)
Slide1 (4 files merged)
Sameer Mathur
 
Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)
Sameer Mathur
 
The one thing you must get right when building a brand
The one thing you must get right when building a brandThe one thing you must get right when building a brand
The one thing you must get right when building a brand
Sameer Mathur
 
Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)
Sameer Mathur
 
My Learnings during the Internship
My Learnings during the InternshipMy Learnings during the Internship
My Learnings during the InternshipSameer Mathur
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the codeSameer Mathur
 
Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Un me jeans branding in web 2.0
Un me jeans branding in web 2.0
Sameer Mathur
 
Grey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmGrey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crm
Sameer Mathur
 
Branding yoga Vishnupriya Aryabhumi
Branding yoga Vishnupriya AryabhumiBranding yoga Vishnupriya Aryabhumi
Branding yoga Vishnupriya Aryabhumi
Sameer Mathur
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
Sameer Mathur
 
Case study
Case studyCase study
Case study
Sameer Mathur
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
Sameer Mathur
 
Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)
Sameer Mathur
 
Branding Yoga
Branding YogaBranding Yoga
Branding Yoga
Sameer Mathur
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
Sameer Mathur
 
Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)
Sameer Mathur
 
11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...
Sameer Mathur
 
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
Sameer Mathur
 

More from Sameer Mathur (20)

Advertising analytics 2.0
Advertising analytics 2.0Advertising analytics 2.0
Advertising analytics 2.0
 
Capstone Presentation, IIM internship report
Capstone Presentation, IIM internship reportCapstone Presentation, IIM internship report
Capstone Presentation, IIM internship report
 
Slide1 (4 files merged)
Slide1 (4 files merged)Slide1 (4 files merged)
Slide1 (4 files merged)
 
Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)
 
The one thing you must get right when building a brand
The one thing you must get right when building a brandThe one thing you must get right when building a brand
The one thing you must get right when building a brand
 
Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)
 
My Learnings during the Internship
My Learnings during the InternshipMy Learnings during the Internship
My Learnings during the Internship
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
 
Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Un me jeans branding in web 2.0
Un me jeans branding in web 2.0
 
Grey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmGrey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crm
 
Branding yoga Vishnupriya Aryabhumi
Branding yoga Vishnupriya AryabhumiBranding yoga Vishnupriya Aryabhumi
Branding yoga Vishnupriya Aryabhumi
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Case study
Case studyCase study
Case study
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)
 
Branding Yoga
Branding YogaBranding Yoga
Branding Yoga
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)
 
11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...
 
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
 

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
syedasifsyed46
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
VWO
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Maswer Ali
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
smmpanel567
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
levuag
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
Vbout.com
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
PushON Ltd
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
DeepakTripathi733493
 

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 

New market scenario