2. COMPANY PROFILE OF
Hindustan unilever limited is india’s largest fast
moving consumer goods company, touching
the live of two out of three indians with over
20 distinct categories in home and personal
care product and food and beverages. They
endow the company with a scaled of
combine volume of about 4 million tonnes
and sale of nearly rs 13718 cr.
3. THING TO KNOW ABOUT
Hul is country’s largest exporter, recognized
as a “GOLDEN SUPER STAR TRADING
HOUSE” by the government of india.
Mission that inspires hul is “ADD VITALITY
OF LIFE”
HUL brands are manufactured over 40
factories across india.
HUL is focusing on health & hygienic,
education , women empowerment, water
management.
4. It has research center i.e. HURC in mumbai and
banglore which has 200 high qualified scientist
& technologist.
HUL also contributes in case of national
calamites such as earthquake In gujrat and
sunami in south india through welfare measures
In 2001 the company started a program called
SAKTI in which they provide opportunities to
rural women to improve their livelihood &
standard of living .
5. HUL is also running a rural health program
lifebuoy SWATHYA CHETANA which include
adoption of hygienic practices among rural
indians , so as to avoid diseases .
7. HOME & PERSONAL
Personal wash care laundry oral care
lux surf excel pepsodent
Life boy rin closeup
Liril sun light
Humam
Dove skin hair &
cosmetic
Pears fair & lovely sunslik
natural
Rexona ponds clinic
vaseline
12. STRENGTH
Largest market share.
Largest exporter of country
Efficient man power having 15000 employees
over 1300 manager
Strong distribution network
HURC since from 1958 which has 200 highly
qualified scientists and technologists
Reaching out 135000 villages & directly
reaching to rural consumer through there SAKTI
program .
13. WEAKNESS
HUL is steadily losing its market share is
segment including shops, hair ,oral and skin
care as economic growth slows and
competition increases.
14. OPPORTUNITIES
It can switch to new brands in segments like
confectionary , medicines etc.
diversification
15. THREATS
HUL is facing increased competition with the
entry of cigaretuee maker and hotel company
ITC ltd.
Also facing competition from P & G.
