Pantene

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Pantene

  1. 1. Rajesh MudaliyarBy,
  2. 2. 1940: Developed by Swiss drug company Hoffman-La Roche1985: Take overby Procterand Gamble (P&G)1991: Changed name to Pantene Pro-V
  3. 3. ProductHair Fall Control,Total Care,ExtraMoisturizing,Smooth and Silky,Nourished Shine,Anti-Dandruff,Lively Clean
  4. 4. 123PackagingSachets & BottlesSeal packedDifferent Colors
  5. 5. PriceValue Pricing StrategyPrice Quality RelationshipPhysiological PricingPremium Pricing
  6. 6. PromotionATL (above the line)BTL (below the line)oMass CommunicationoHording, Women WelfareTV, Print & Radio
  7. 7. PlacePlace AvailabilitySuper Store Super Market TraditionalTradeConvenienceStore
  8. 8. PeopleFemale15-34 years oldThick HairBeauty conscious women
  9. 9. PaceMarket Share 2012 (By Brand)Sunsilk 26%Clear 18.3%Pantene 14%Rejoice 9%Dove 8.6%Head & Shoulder 8%Clairol Herbal Essence 2%Other 14.1%Total market value of 9,200 millionBaht
  10. 10.  Market Leader in Shampoo (Premium)STRENGTH Anti Dandruff formula Worthiness Pantene Total Care
  11. 11. The most expensive compared to competitorsWEAKNESSESGrowth in the hair care market increase to 5-6% Consumers remember about point of sale of Pantene Pro-Vitamin B5 well Consumers can memorize the Pantene’s presenter is the NoonWoranutchOPPORTUNITIES
  12. 12.  High shampoo market competitive Consumers are not loyalty ,influence of switching brands easily Sun Silk has consistently marketed The consumer changes the hair color and hair style all the timeTHREAT
  13. 13. Thank You

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