a ppt on personal care segment of HUL

1. Salu P Kumar
1163

2. THE FMCG INDUSTRY
Fast moving consumer goods (FMCG) industry alternatively called
consumer packaged goods (CPG) industry.
•
•
Primarily deals with the production , distribution and manufacturing.
•Products
have a quick turnover and relatively low cost.

3. HINDUSTAN UNILEVER LTD
India’s largest FMCG company
 A subsidiary of Unilever which holds 52% of the
equity
 2 out of 3 Indian use its products
 Over 42 factories across India
 Around 45%of HUL’s sales turnover comes from
rural markets
 India’s largest exporter
 More than 16500 employees


4. HISTORY OF HUL
In 1931, Unilever set up its first subsidiary, Hindustan
Vanaspati manufacturing company followed by Lever
brothers India Ltd (1933) and united traders Ltd (1935).
These three companies merged to form HUL in November
1956.
 Earlier it was known as HLL. Company was renamed in
June 2007.


5. KEY PEOPLE

Harish Manwani , chairman

6. KEY PEOPLE

Nitin Paranjpe , CEO & MD

8. PERSONAL CARE BRANDS

9. SOAPS
HUL brand
 Lux
 Rexona
 Breeze
 Lifebuoy
 Pears
 Dove
 Hamam
 Liril
Competitors brand
Santoor
Cinthol
Godrej No:1
Dettol
fiama Di Wills
Camay
Margo
Cinthol

10. HAIR CARE
HUL holds 48% market share in the shampoo industry.
MAJOR BRANDS
 Sunsilk
 Clinic plus
 Dove
COMPETITORS BRAND
Pantene
Head & shoulders
L’oreal ,Garnier

11. ORAL CARE
HUL BRANDS
 Pepsodent
 Close-up
MAJOR COMPETITORS
 Colgate
 Dabur
 Anchor
 Meswak

12. HUL COSMETICS
HUL BRANDS
 Lakme
 Ponds
 Fair & lovely
MAJOR COMPETITORS
 Revlon
 Maybelline
 Fiama di wills , Fairglow, Garnier

13. CURRENT STATUS
Total Revenue
Year ended 31 mar 2012 : INR 22394.68 crore
Year ended 31 mar 2011 : INR 20008.39 crore

Total expenses
Year ended 31 mar 2012 : INR 19044.52 crore
Year ended 31 mar 2011 : INR 17278.19 crore


14. 
Gross sales
2009-10 : INR 18220.27 crore
2010-11 : INR 20285.44 crore
2011-12 : INR 22800.32 crore

Net profit
2009-10 : INR 2102.68 crore
2010-11 : INR 2153.25 crore
2011-12 : INR 2599.23 crore

15. MERGERS & ACQUISITIONS
Mergers
 Tata oil mill company -1993
 Kwality ice-cream group -1995
 Brooke-Bond Lipton India Ltd -1996

16. Acquisitions
Lipton -1972
 Brooke bond -1984
 Ponds USA -1986
 Dollops Ice-cream- 1993
 Kissan- 1993
 Lakme- 1996
 Modern foods -2002


17. STRENGTHS AND WEAKNESS
STRENGTHS
 More than 50 years of operation
 Soap and detergents segment contribute 47%
revenue.
 Sales are 5 to 6 times that of Dabur, P&G and
Godrej
 Extensive product innovation through R&D
WEAKNESSES
 Profitability margin parameters are low compared to
it’s competitors
 Expenditure is 85% of sales
 Strong competitors

18. FUTURE PLANS
Bigger better and faster innovation
 Economic development
 Focus on service
 Creating alliance
 Cost and wastage reduction
 Widen rural market-project shakthi
 Reduce green house gases
 100% raw material sustainability by 2020


19. THANK YOU…