INTRODUCTION OF HINDUSTAN UNILEVER LIMITED
23 NOVEMBER 2013
• We meet everyday needs for nutrition, hygiene and personal care
with brands that help people feel good, look good and get more out
INTRODUCTION TO HUL
Hindustan lever Limited (HLL) is India's largest Fast Moving Consumer
Goods Company with a heritage of over 80 years in India and touches
the lives of two out of three Indians.
• Came into exist in the year 1933 in Mumbai.
• Company was known as Hindustan Lever till May
• The Company is headed by Harish Manwani
(Chairman), Nitin Paranjpe (CEO & MD).
• HUL is a FMCG Company mainly into Home &
Personal Care ,Food & Beverages.
• HUL is listed company on BSE & NSE with total
Market Capitalisation of Rs 68,181.98 crores.
• With over 35 brands spanning 20 distinct categories
such as soaps, detergents, shampoos, skin care,
toothpastes, deodorants, cosmetics, tea, coffee,
packaged foods, ice cream, and water purifiers, the
Company is a part of the everyday life of millions of
consumers across India. Its portfolio includes leading
household brands such as Lux, Lifebuoy, Surf Excel, Rin,
Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove,
Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke
Bond, Bru, Kissan, Kwality Wall’s and Pure it.
• The company will work out how much it costs them to make of buy in
a product then add on an amount for the profit.
HLL is setting a compete price in the comparison
with his competitor.
• The means by which products and services get from producer to
consumer and where they can be accessed by the consumer .
HUL have a strong channel to reaching every hand
of his consumer. And they covering both rural and urban areas.
• HUL launched new scams like buy-one-get-one free.
• Lifebuoy soap reached 30 million people with hand washing
programmes in 2010-11 alone.
• In 2012, over 60% of tomatoes used in Kissan Ketchup in India were
from sustainable sources.
• On the channel side – independent self service stores, trade,
organised retail – will account for almost half of the incremental
growth of urban India.
HUL Supply Chain and Distribution Management
HUL Distribution Network….
Distributor & Stockiest
Zonal Distributor Wholesalers & Retailers
EASY DAY RAIPUR
ANMOL SUPER BAZAR
RAJESH SUPER BAZAR
Uppal kalan (Hydrabad)
Slvassa Plant (Dadar & Nagar Haveli)
Daman Detergent Factory (Daman)
C.P.T. Campus (Chennai)
ICE Cream Factory (Kolkata)
ETAH-INSTANT TEA (U.P.)
UPSIDC Industrial Area (U.P.)
Garden Reach Kolkata
JALPAIGURI Dabgram Factory (W.B.)
Integraled Industrial estate Uttarnchal
Facal Point Punjab
• Connecting with our consumers
• Promoting hand washing
• Driving health and nutrition
• Ensuring safe drinking water
• Continuous commitment
• delivering superior products and delivering products at the right
• Some of the key launches this year included, TRESemmé, a premium
range of hair care products, Dove Elixir hair oil, Lakmé’s advanced
skincare range, Perfect Radiance and Pepsodent Expert Care
Connecting with our consumers
• As we build brands with purpose, we also recognise the
need to engage with our consumers. With consumers
adapting to new age media, some of the key campaigns in
2012 were highlighted on a digital platform. The Active
Wheel mobile campaign reached rural areas through a
missed call activation. Surf Excel fulfilled over 300 wishes
of underprivileged kids through a Facebook campaign,
Fulfil a Wish. Elle 18 set a benchmark in the digital space
with more than 6.25 lakh fans on its Facebook page.
Taaza activated a mobile campaign designed to give tips
to mothers on how they could teach their kids better and
it helped the brand post double digit growth in the
second half of the year.
• Project Shakti targeted the very small villages (<2,000) and tapped
into pre-existing women’s self help groups (SHG). Underprivileged
rural women were invited to become direct-to-consumer sales
distributors for HUL products. Termed Shakti Ammas (literally
“strength mothers”), these women represent HUL and sell its homecare, health, and hygiene products in their villages.
• Hindustan lever limited, has announced the launch of the domex
toilet academy (DTA) to mark the occasion of the world toilet day
which is celebrated globally on 19 November every year.
• The academy aims to build 24000 toilets in 1200 villages in
Maharashtra and Orissa by 2015.
• So the channel composition will change. General trade will continue
to be large but modern trade will get increasingly larger. That marks a
significant change. The rise of urban cities and the pattern of
economic development across states will mean that a few key states
will account for disproportionate growth. In addition, there will be a
new wave of consumers coming in for increased consumption from
• So in totality you have a consumer shift taking place, a channel shift
taking place, a market shift taking place, and a category shift taking
place. How does HUL respond? HUL should be at the centre of the
reshaping of the environment that is now underway. Even today, we
cannot say we are at the centre; we are still in many ways playing an
older game. So the question is the manner in which we are reshaping
ourselves across the entire business, be it marketing, supply chain,
customer management or people.