UNILEVER-An Innovative Business

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Classroom presentation for the Foundation Course- Business. Entrepreneurship and Management at University of Delhi.
Presented by a group of 6.

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UNILEVER-An Innovative Business

  1. 1. “2 Billion times a day, someone somewhere chooses a Unilever product”
  2. 2. HISTORY • Founded on 1st, January, 1930. • By Antonius Johannes Jurgens, Samuel Van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. • Was a result of the merger between British soap maker Lever Brothers and the Dutch company called Margarine Unie. • The business grew rapidly in the 1930s in places like Latin America and Africa.
  3. 3. MERGER
  4. 4. FOUNDERS OF UNILEVER
  5. 5. . 0% 10% 20% 30% 40% 50% 60% 70% 80% HUL COMPETITOR MARKET SHARE
  6. 6. GROWING AND CAPTURING
  7. 7. AWARDS Unilever retains its top ranking in the latest 2013 Sustainability Leaders survey from SustainAbility for the third consecutive year. In 2013 Unilever retained the RobecoSAM Sector Leader and Gold Class distinctions for sustainable business. In 2012 the Carbon Disclosure Project recognised Unilever’s climate change disclosure and carbon performance for the eighth consecutive year. Unilever remained the top-scoring company in the Food Producers sector of the 2012 Dow Jones Sustainability Indexes (DJSI) for the 14th consecutive year and was named the Food and Beverage super-sector leader.
  8. 8. OPERATIONAL STYLE  Research and Innovation  Sustainable Innovation  Multiple Segment Specialisation- 1.Homecare 2.Personal Care 3.Foods 4.Refreshments(Tea, Ice-Cream and Beverages)  Developing in emerging markets.  Mergers and acquisitions
  9. 9. FOOD BRANDS Jams, sq ash, ket chup & Bread Flour & Salt Coffee Tea Soup Ice cream
  10. 10. HOME CARE BRANDS
  11. 11. PERSONAL CARE BRANDS
  12. 12. SUSTAINABLE DEVELOPMENT 1. IMPROVING HEALTH AND WELL-BEING – Around 224 million people have been reached by the end of 2012 2. IMPROVING NUTRITION - In 2012 majority of the products met, or were better than, benchmarks based on national nutritional recommendations 3. REDUCING ENVIRONMENTAL IMPACT – To Halve the greenhouse gas impact of products across the lifecycle by 2020 4. ENHANCING LIVELIHOODS – 36% of agricultural raw materials are sustainably sourced by the end of 2012 5. BETTER LIVELIHOODS - The number of tea farmers trained in sustainable practices has increased to around 450,000
  13. 13. India has more than 6,30,000 villages, most of these are 'hard to reach' and offer relatively lower business potential. Hence, reaching them through the conventional distribution system is a challenge. Followed the approach of doing business which we call “doing well by doing good”. Project Shakti is a rural distribution initiative that targets small villages. The project benefits HUL by enhancing its direct rural reach and also creates livelihood opportunities for underprivileged rural women. Shakti model is very strong and sustainable because it is the best way we can give back to the society through supporting our cause of ' empowering underprivileged rural women' along with making business sense. Shakti started with 17 women in two states. Today, it provides livelihood enhancing opportunities to about 45,000 women in 15 Indian states and provides access to quality products across 100,000+ villages and over 3 million households every month . PROJECT SHAKTI
  14. 14. LOGO
  15. 15. THE UNILEVER BRAND WAGON
  16. 16. A FEW INNOVATIVE PRODUCTS
  17. 17. PURE IT
  18. 18.  Extremely economical and affordable water purifier Purifies the water twice so provides DOUBLE PROTECTION DOES NOT require electricity It has met the EPA germ-kill criteria Has 8 variants now in market : Marvella UV, Marvella RO etc. AS SAFE AS DRINKING WATER
  19. 19. SURF EXCEL
  20. 20. CLEAN CLOTHES, LESS WATER Earlier rinsing clothes consumed a lot of water . This was the challenge taken up by the Innovation Team of Unilever. To reduce the number of rinses the team added anti-foaming ingredients. They invented Surf Excel Quick Wash which delivers a good lather and reduces rinsing as well. Thus, saving two buckets of water, per wash. They supported an ad campaign to promote the message of ‘We can have clean clothes with less lather.’
  21. 21. LIFEBUOY
  22. 22. Introduced in 1894, Lifebuoy is one of the oldest brands of Unilever, trusted by more than 1.6 Billion people. Earlier a lot of people died because of Diarrhea. The new advanced Lifebuoy with Active5 Germ Protection tackles both bacteria and virus and also leaves a pleasant smell. The soap bar now lasts longer and produces 30% more lather! Now it has many variants such as Mild Care, Betel Leaf, Vita Protect . Lifebuoy now offers sanitizers and liquid hand washes also. MAKING A BILLION INDIANS FEEL SAFE
  23. 23. LIPTON- Sun Tea
  24. 24. Innovation team was given the task of developing tea bags to prepare Iced Tea instead of powder. They came up with Pyramid Tea Bags, which results in quick infusion of flavour in cold water. Instead of powder, dried tea leaves were used to enhance the drinking experience. The tea bags also go through a special thermal treatment which helps in killing germs. It is available in three innovative flavours- Zesty Lemon & Lime, Exotic Peach & Mango, and Intense Mint Green Tea THE PERFECT ICED TEA
  25. 25. REXONA
  26. 26. REXONA-MotionSense It was seen that all deodorants fade over the course of the day. Unilever came up with MotionSense technology to solve this problem. Fragrance gets released whenever the person moves, when it is needed the most. Thus, this product has redefined the deodorant experience for women. THE MORE YOU MOVE, THE MORE IT WORKS
  27. 27. ROAD AHEAD • Halve the environmental footprint of its products. • Improve health and well being of people. • Source raw materials sustainably. • Increase sales, reduce costs and risks. • Reduce deforestation. • Integrating hygiene behaviour. • Linking more smallholder farmers into food supply chains. • Waste recycling and recovery.
  28. 28. THANK YOU GROUP 4:- 291- Tejaswini 292-Shweta 293-Preeti 296-Khandsuren 298-Arnav 299-Aakriti

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