Hul

4,265 views

Published on

Published in: Education
1 Comment
4 Likes
Statistics
Notes
  • compare to competitor
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
4,265
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
162
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

Hul

  1. 1. <ul><li>INTRODUCTION
  2. 2. MICRO ENVIRONMENT</li></ul>COMPANY<br />SUPPLIERS<br />MARKETING INTERMEDIARIES<br />COMPETITORS<br />CUSTOMERS<br />PUBLICS<br /><ul><li> MACRO ENVIRONMENT</li></ul>DEMOGRAPHIC FORCES<br />ECONOMIC FORCES<br />NATURAL FORCES<br />TECHNOLOGICAL FORCES<br />POLITICAL FORCES<br />CULTURAL FORCES<br />
  3. 3. <ul><li> INITIALLY HINDUSTAN LEVER LIMITED
  4. 4. RENAMED IN 2007 AS HINDUSTAN UNILIVER LIMITED
  5. 5. 15000 EMPLOYEES
  6. 6. SALES Rs. 13,718 CRORES
  7. 7. 37 FACTORIES
  8. 8. 35 POWER BRANDS
  9. 9. BIGGEST SUPPLY CHAIN IN INDIA
  10. 10. ANNUAL TURNOVER Rs.13000 CRORES
  11. 11. FORTUNE 500 TRANSNATIONAL
  12. 12. LARGEST CONSUMER BASE
  13. 13. WELL ORGANISED AND WELL MANAGED COMPANY
  14. 14. INTENSIVE R&D
  15. 15. HIGHLY FOCUSED ON VALUES AND ETHICS
  16. 16. QUALITY CONSCIOU S</li></li></ul><li> MICRO ENVIRONMENT<br />SUPPLIERS<br /><ul><li>AGRICULTURE RAW MATERIAL DIRECTLY FROM FARMERS
  17. 17. 2000 SUPPLIER & ASSOCIATES TO 37 FACTORIES
  18. 18. SUPPLY MANAGEMENT CHAIN-’PROJECT LEAP’
  19. 19. TATA CHEMICALS FOR SOAPS AND SHAMPOOS</li></ul>MARKETING INTERMEDIARIES<br /><ul><li> LARGE DISTRIBUTION SYSTEM
  20. 20. ONLINE – “SANGAMDIRECT”
  21. 21. COSMETIC BRANDS FROM “ASSAM SUPPLY CHAIN” TO EASTERN INDIA WITH STOCK IN NAGPUR
  22. 22. EXPERIMENTAL KIOSKS UNDER LIPTON
  23. 23. SALES OFFICERS 3 TO 5 STEP PROCESS
  24. 24. 35 % OF FMCG PRODUCTS BY LOCAL RETAILER</li></li></ul><li>MICRO ENVIRONMENT<br />COMPETITORS<br /> CADBURY<br /> COLGATE<br /> MARICO<br />NESTLE<br /> P&G HYGIENE<br /> RECKITT & BENCKISER<br />CAGR IN LAST 10 YEARS<br />
  25. 25. CUSTOMERS<br />MICRO ENVIRONMENT<br /><ul><li>PREMIUM CLASS
  26. 26. MIDDLE CLASS
  27. 27. ENTRY LEVEL</li></ul>PUBLICS<br />EMPLOYEES:<br /><ul><li> 15000 EMPLOYEES INCLUDING 1300 MANAGERS
  28. 28. They respect the dignity of the individuals and the right of employees to freedom of association.</li></ul>CONSUMERS:<br />Provide quality products and services <br />SHAREHOLDERS:<br /> 52.10 % EQUITY STAKE IS WITH HUL, REST 360675 INDIVIDUAL AND FINANCIAL<br />BUSINESS PARTNERS:<br />Aims at establishing mutually beneficial relations and adhere to business principles.<br />
  29. 29. MACRO ENVIRONMENT<br />DEMOGRAPHIC FACTORS<br /><ul><li>HUN HAS SPREAD TO 1500 TOWNS & CITIES BACKED BY 28 OFFICES</li></ul> AND OVER 130 SERVICE CENTRES ACROSS THE COUNTRIES.<br /><ul><li> WELL ORGANISED AND STRONGEST DISTRIBUTION NETWORK
  30. 30. CATERS ALMOST TO EACH LEVEL OF PYRAMID
  31. 31. BRANDS FOR PEOPLE,PLACE,POCKET :-
  32. 32. TOOTHPOWDERS DOMINANCE IN NORTH THAN IN SOUTH
  33. 33. STARZ SHAMPOOZ TARGETING KIDS
  34. 34. CLOSE-UP TARGETED YOUTH
  35. 35. SURF TARGETTING MIDDLE AND UPPER LEVEL OF PYRAMID
  36. 36. WHEEL TARGETTING LOWER LEVEL OF PYRAMID</li></li></ul><li>MACRO ENVIRONMENT<br />HUL Dominance IN SHAMPOO INDUSTRIES<br />OTHERS<br /> 30%<br />OTHERS<br />37%<br />CLINIC <br />PLUS<br />70%<br />HUL<br />CLINIC ALL CLEAR<br />63%<br />HUL’S SHAMPOO SHARE IN INDIA<br />SOUTH INDIAN SHAMPOO MARKET SHARE<br />TOOTHPASTE DISTRIBUTION<br />HUL-46%<br />
  37. 37. MACRO ENVIRONMENT<br />POLITICAL<br /><ul><li> HUL NEVER FUND ANY GOVERNMENT OR ANY POLITICAL PARTY
  38. 38. MAOISTS ENFORCE STRIKE, CLOSE HINDUSTAN UNILEVER’S NEPAL FACTORY</li></ul>SOCIO-CORPORATE RESPONSIBILITY<br /><ul><li>STARTED TWO PROGRAMMES:
  39. 39. SHAKTI PROGRAMME
  40. 40. LIFEBUOY SWASTHYA CHETNA PROGRAMME
  41. 41. BUILT VILLAGE IN EARTHQUAKE HIT GUJARAT
  42. 42. REHABILITATION AND RELIEF IN TSUNAMI HIT REGIONS IN S.INDIA
  43. 43. CAUSE OF SPECIAL AND UNDERPRIVILEDGED CHILDREN
  44. 44. CAUSE FOR DESTITUTES AND HIV POSITIVE</li></li></ul><li>MACRO ENVIRONMENT<br />TECHNOLOGICAL<br /> HUL has traditionally been a company, which incorporates latest technology in all its operations. The Hindustan Unilever Research Centre (HURC) was set up in 1958, and now has facilities in Mumbai and Bangalore. HURC and the Global Technology Centres in India have over 200 highly qualified scientists and technologists, many with post-doctoral experience acquired in the US and Britain.<br /><ul><li> PURE-IT
  45. 45. ICE CREAM FREEZING TECHNOLOGY
  46. 46. PLOUGH SHARE MIXER TECHNOLOGY
  47. 47. SURF LAUNDRY SERVICE IN BANGLORE</li></ul>CULTURAL<br /><ul><li>LAKHME SALONS TO LAKME LEVER PVT LTD
  48. 48. 10 MILLION WOMEN CUSTOMERS
  49. 49. FAIR & LOVELY FOR MASS MARKET
  50. 50. HERBAL PRODUCTS LIKE HAMAM</li></li></ul><li>MACRO ENVIRONMENT<br />NATURAL <br /><ul><li> THERMOMETER FACTORY POLLUTION
  51. 51. WATER CONSERVATION, WATER SHEDS REDUCED GROUND WATER CONSUMPTION BY 50%
  52. 52. RECYCLE WATER CONSUMPTION BY REVERSE OSMOSIS PLANTS & SOLAR EVAPORATION
  53. 53. 25% REDUCTION IN CO2 HAS PLOUGH SHARE MIXER TECHNOLOGY</li></ul>ECONOMIC<br /><ul><li>RECESSION UNVEILS NEW BUSINESS OPPORTUNITIES FOR HINDUSTAN UNILEVER LIMITED: PAUL POLMAN, CEO, UNILEVER
  54. 54. 14.5% GROWTH OF FMGC MARKET IN INDIA
  55. 55. SHAMPOO SACHET</li></li></ul><li>JOHNSON & JOHNSON<br />(AMBI,PURPOSE,<br />ROC-RETINOL )<br />PORTER’S MODEL<br />SOAPS 47.5 FRM 53.4%<br />DETERGENTS 36.8FRM 38.9%,<br />SHAMPOO 44.7 FRM 46.3%<br />ALL CLASSES<br />FARMERS,<br />TATA CHEMICALS<br />LOCAL PRODUCTS:-<br /><ul><li> BARS
  56. 56. OILS</li></ul>LOCAL VENDORS<br />

×