Digitalization in a post-professional society

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This is a short talk that I gave as a provocation at Reshaping Boundary: Art, Design and Management at Case Western Reserve University on Sept 24, 2009.

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  • Digitalization in a post-professional society

    1. 1. digitalization in post- professional world: a provocation Youngjin Yoo Temple University © copyright 2009, youngjin yoo
    2. 2. 1.0 © copyright 2009, youngjin yoo
    3. 3. two stories © copyright 2009, youngjin yoo
    4. 4. © copyright 2009, youngjin yoo
    5. 5. © copyright 2009, youngjin yoo
    6. 6. 2.0 © copyright 2009, youngjin yoo
    7. 7. 2 big trends © copyright 2009, youngjin yoo
    8. 8. 1.1 © copyright 2009, youngjin yoo
    9. 9. Moore’s law © copyright 2009, youngjin yoo
    10. 10. © copyright 2009, youngjin yoo
    11. 11. 10000 1000 100 Capacity (GB) 10 1 0.1 0.01 0.001 1980-Jan1985-Jan1990-Jan1995-Jan2000-Jan2005-Jan2010-Jan2015-Jan Year © copyright 2009, youngjin yoo
    12. 12. © copyright 2009, youngjin yoo
    13. 13. © copyright 2009, youngjin yoo
    14. 14. © copyright 2009, youngjin yoo
    15. 15. by year 2020 © copyright 2009, youngjin yoo
    16. 16. $1000 PC will become $10 PC © copyright 2009, youngjin yoo
    17. 17. where does this lead us to? © copyright 2009, youngjin yoo
    18. 18. ubiquity of digital technology © copyright 2009, youngjin yoo
    19. 19. digitalization of tools and works © copyright 2009, youngjin yoo
    20. 20. digitalization of familiar things © copyright 2009, youngjin yoo
    21. 21. digitalization of contents © copyright 2009, youngjin yoo
    22. 22. digitalization of time & space © copyright 2009, youngjin yoo
    23. 23. digitalization of relationship © copyright 2009, youngjin yoo
    24. 24. digitalization of triviality © copyright 2009, youngjin yoo
    25. 25. digitalization of all dimensions of human experiences © copyright 2009, youngjin yoo
    26. 26. place things experiences people time © copyright 2009, youngjin yoo
    27. 27. things that were unrelated become connected © copyright 2009, youngjin yoo
    28. 28. © copyright 2009, youngjin yoo
    29. 29. familiar images of computing © copyright 2009, youngjin yoo
    30. 30. © copyright 2009, youngjin yoo
    31. 31. © copyright 2009, youngjin yoo
    32. 32. © copyright 2009, youngjin yoo
    33. 33. © copyright 2009, youngjin yoo
    34. 34. new images of computing experiences © copyright 2009, youngjin yoo
    35. 35. © copyright 2009, youngjin yoo
    36. 36. © copyright 2009, youngjin yoo
    37. 37. © copyright 2009, youngjin yoo
    38. 38. © copyright 2009, youngjin yoo
    39. 39. © copyright 2009, youngjin yoo
    40. 40. © copyright 2009, youngjin yoo
    41. 41. © copyright 2009, youngjin yoo
    42. 42. © copyright 2009, youngjin yoo
    43. 43. 1.2 © copyright 2009, youngjin yoo
    44. 44. digital generation © copyright 2009, youngjin yoo
    45. 45. © copyright 2009, youngjin yoo
    46. 46. © copyright 2009, youngjin yoo
    47. 47. “cut & paste???” © copyright 2009, youngjin yoo
    48. 48. participatory economy © copyright 2009, youngjin yoo
    49. 49. © copyright 2009, youngjin yoo
    50. 50. © copyright 2009, youngjin yoo
    51. 51. © copyright 2009, youngjin yoo
    52. 52. 3.0 © copyright 2009, youngjin yoo
    53. 53. the end of industrial economy © copyright 2009, youngjin yoo
    54. 54. separation of production and consumption © copyright 2009, youngjin yoo
    55. 55. "When I was a boy ... in front of every house in the summer evening you would find young people together singing the songs of the day or the old songs. Today you hear these infernal machines going night and day. We will not have a vocal cord left. The vocal cords will be eliminated by a process of evolution, as was the tail of man when he came from the ape." John Philip Sousa, quoted in Remix (L. Lassig) © copyright 2009, youngjin yoo
    56. 56. “Painting and sculpture were organically one with architecture, as that was one with the social purpose that building served. Music and song were intimate parts of the rites and ceremonies in which the meaning of group life was consummated. Drama was a vital reenactment of the legends and history of the group life." John Dewey from Art as Experience © copyright 2009, youngjin yoo
    57. 57. "The growth of capitalism has been a powerful influence in the development of the museum as the proper home for works of art, and in the promotion of the idea that they are apart from the common life. The nouveaux riches, who are important byproduct of the capitalist system, have felt especially bound to surround themselves with works of fine art which, being rare, are also costly. Generally speaking, the typical collector is the typical capitalist." John Dewey from Art as Experience © copyright 2009, youngjin yoo
    58. 58. “vocal cord” was emasculated © copyright 2009, youngjin yoo
    59. 59. professional ... managers musicians artists institutions schools © copyright 2009, youngjin yoo
    60. 60. that’s us! © copyright 2009, youngjin yoo
    61. 61. post-professional society © copyright 2009, youngjin yoo
    62. 62. 4.0 © copyright 2009, youngjin yoo
    63. 63. new experiences in mundane familiars of everyday life © copyright 2009, youngjin yoo
    64. 64. new boundaries © copyright 2009, youngjin yoo
    65. 65. production vs. consumption © copyright 2009, youngjin yoo
    66. 66. private vs public © copyright 2009, youngjin yoo
    67. 67. physical vs. virtual © copyright 2009, youngjin yoo
    68. 68. local vs. global © copyright 2009, youngjin yoo
    69. 69. across organizations © copyright 2009, youngjin yoo
    70. 70. across disciplines (art, design, engineering, science and management) © copyright 2009, youngjin yoo
    71. 71. identities and roles © copyright 2009, youngjin yoo
    72. 72. “Creation of novel things is not the only creativity. The sensibility that allows one to rediscover the unknown in the familiar is equally creative. We hold a great accumulation of culture in our own hands, yet we remain unaware of its value. The ability to make use of these cultural assets as a virgin resource is no less creative than the ability to produce something out of nothing. Beneath our feet lies a gigantic, untouched vein of ore. Just as simply donning sunglasses makes the world look fresher to us, there is an unlimited number of ways of looking at things, and most of them haven't been discovered yet. To awaken and activate those new ways of perceiving things is to enrich our cognitive faculty, and this relates to the enrichment of the relationship between objects and human beings.” Kenya Hara, Designing Design © copyright 2009, youngjin yoo

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