Session 7 digitalization and platform strategy

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This is a lecture after the eBook case discussion.

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  • Apple controls very small portion of software and hardware, mostly for digital copyright protection. all the design was outsourced -- even the choice of color and manufacturing. In fact, the entire MP3 circuit board was designed and manufactured by HK-based company.


  • iPod, iTunes and iMac convergence picture here



  • iPod, iTunes and iMac convergence picture here




































































































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