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Digitalization in a post-professional society

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This is a short talk that I gave as a provocation at Reshaping Boundary: Art, Design and Management at Case Western Reserve University on Sept 24, 2009.

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Digitalization in a post-professional society

  1. 1. digitalization in post- professional world: a provocation Youngjin Yoo Temple University © copyright 2009, youngjin yoo
  2. 2. 1.0 © copyright 2009, youngjin yoo
  3. 3. two stories © copyright 2009, youngjin yoo
  4. 4. © copyright 2009, youngjin yoo
  5. 5. © copyright 2009, youngjin yoo
  6. 6. 2.0 © copyright 2009, youngjin yoo
  7. 7. 2 big trends © copyright 2009, youngjin yoo
  8. 8. 1.1 © copyright 2009, youngjin yoo
  9. 9. Moore’s law © copyright 2009, youngjin yoo
  10. 10. © copyright 2009, youngjin yoo
  11. 11. 10000 1000 100 Capacity (GB) 10 1 0.1 0.01 0.001 1980-Jan1985-Jan1990-Jan1995-Jan2000-Jan2005-Jan2010-Jan2015-Jan Year © copyright 2009, youngjin yoo
  12. 12. © copyright 2009, youngjin yoo
  13. 13. © copyright 2009, youngjin yoo
  14. 14. © copyright 2009, youngjin yoo
  15. 15. by year 2020 © copyright 2009, youngjin yoo
  16. 16. $1000 PC will become $10 PC © copyright 2009, youngjin yoo
  17. 17. where does this lead us to? © copyright 2009, youngjin yoo
  18. 18. ubiquity of digital technology © copyright 2009, youngjin yoo
  19. 19. digitalization of tools and works © copyright 2009, youngjin yoo
  20. 20. digitalization of familiar things © copyright 2009, youngjin yoo
  21. 21. digitalization of contents © copyright 2009, youngjin yoo
  22. 22. digitalization of time & space © copyright 2009, youngjin yoo
  23. 23. digitalization of relationship © copyright 2009, youngjin yoo
  24. 24. digitalization of triviality © copyright 2009, youngjin yoo
  25. 25. digitalization of all dimensions of human experiences © copyright 2009, youngjin yoo
  26. 26. place things experiences people time © copyright 2009, youngjin yoo
  27. 27. things that were unrelated become connected © copyright 2009, youngjin yoo
  28. 28. © copyright 2009, youngjin yoo
  29. 29. familiar images of computing © copyright 2009, youngjin yoo
  30. 30. © copyright 2009, youngjin yoo
  31. 31. © copyright 2009, youngjin yoo
  32. 32. © copyright 2009, youngjin yoo
  33. 33. © copyright 2009, youngjin yoo
  34. 34. new images of computing experiences © copyright 2009, youngjin yoo
  35. 35. © copyright 2009, youngjin yoo
  36. 36. © copyright 2009, youngjin yoo
  37. 37. © copyright 2009, youngjin yoo
  38. 38. © copyright 2009, youngjin yoo
  39. 39. © copyright 2009, youngjin yoo
  40. 40. © copyright 2009, youngjin yoo
  41. 41. © copyright 2009, youngjin yoo
  42. 42. © copyright 2009, youngjin yoo
  43. 43. 1.2 © copyright 2009, youngjin yoo
  44. 44. digital generation © copyright 2009, youngjin yoo
  45. 45. © copyright 2009, youngjin yoo
  46. 46. © copyright 2009, youngjin yoo
  47. 47. “cut & paste???” © copyright 2009, youngjin yoo
  48. 48. participatory economy © copyright 2009, youngjin yoo
  49. 49. © copyright 2009, youngjin yoo
  50. 50. © copyright 2009, youngjin yoo
  51. 51. © copyright 2009, youngjin yoo
  52. 52. 3.0 © copyright 2009, youngjin yoo
  53. 53. the end of industrial economy © copyright 2009, youngjin yoo
  54. 54. separation of production and consumption © copyright 2009, youngjin yoo
  55. 55. "When I was a boy ... in front of every house in the summer evening you would find young people together singing the songs of the day or the old songs. Today you hear these infernal machines going night and day. We will not have a vocal cord left. The vocal cords will be eliminated by a process of evolution, as was the tail of man when he came from the ape." John Philip Sousa, quoted in Remix (L. Lassig) © copyright 2009, youngjin yoo
  56. 56. “Painting and sculpture were organically one with architecture, as that was one with the social purpose that building served. Music and song were intimate parts of the rites and ceremonies in which the meaning of group life was consummated. Drama was a vital reenactment of the legends and history of the group life." John Dewey from Art as Experience © copyright 2009, youngjin yoo
  57. 57. "The growth of capitalism has been a powerful influence in the development of the museum as the proper home for works of art, and in the promotion of the idea that they are apart from the common life. The nouveaux riches, who are important byproduct of the capitalist system, have felt especially bound to surround themselves with works of fine art which, being rare, are also costly. Generally speaking, the typical collector is the typical capitalist." John Dewey from Art as Experience © copyright 2009, youngjin yoo
  58. 58. “vocal cord” was emasculated © copyright 2009, youngjin yoo
  59. 59. professional ... managers musicians artists institutions schools © copyright 2009, youngjin yoo
  60. 60. that’s us! © copyright 2009, youngjin yoo
  61. 61. post-professional society © copyright 2009, youngjin yoo
  62. 62. 4.0 © copyright 2009, youngjin yoo
  63. 63. new experiences in mundane familiars of everyday life © copyright 2009, youngjin yoo
  64. 64. new boundaries © copyright 2009, youngjin yoo
  65. 65. production vs. consumption © copyright 2009, youngjin yoo
  66. 66. private vs public © copyright 2009, youngjin yoo
  67. 67. physical vs. virtual © copyright 2009, youngjin yoo
  68. 68. local vs. global © copyright 2009, youngjin yoo
  69. 69. across organizations © copyright 2009, youngjin yoo
  70. 70. across disciplines (art, design, engineering, science and management) © copyright 2009, youngjin yoo
  71. 71. identities and roles © copyright 2009, youngjin yoo
  72. 72. “Creation of novel things is not the only creativity. The sensibility that allows one to rediscover the unknown in the familiar is equally creative. We hold a great accumulation of culture in our own hands, yet we remain unaware of its value. The ability to make use of these cultural assets as a virgin resource is no less creative than the ability to produce something out of nothing. Beneath our feet lies a gigantic, untouched vein of ore. Just as simply donning sunglasses makes the world look fresher to us, there is an unlimited number of ways of looking at things, and most of them haven't been discovered yet. To awaken and activate those new ways of perceiving things is to enrich our cognitive faculty, and this relates to the enrichment of the relationship between objects and human beings.” Kenya Hara, Designing Design © copyright 2009, youngjin yoo

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