1. YouTube Partner Creator Sessions
Boom Video
What digital platforms to use, to maintain and grow your
audience?
Andrew Hughes
Director : Innovation & Technology
Reprise Media
@y0z2a
http://searcheverywhere.net

2. A Digital Eco-System
Amplify
Share
Engage
Involve
Publish
Create

3. Create your eco-system

4. The Eco-System Core: A Platform
• A platform is normally where you publish your content
• Your Website or YouTube Channel is “the core”
of your eco-system
• Presence in the following may be of value:
• G+
• Facebook
• Twitter
• Pinterest
• Tumblr
• If you plan to be active on other platforms, always try to bring users back to your core asset
• Enable people to subscribe through all channels that you are active in
• Publish appropriate (contextually correct) updates to these platforms
Credit http://www.levitated.net/bones/nodeGarden/draftNodesI.jpg

5. A complex eco-system

6. An Example Vlogger Eco-System
Media Bloggers
Bloggers Boom +r’s
Engage
101
Aggregate these
You & Your
assets into a
Personality
property that you
(BRAND)
Tweeps can control Tumblrs
Bloggers Reddit

7. Eco-Systems Develop
Boom Video & Partners
Boom Partners
Readership/Following
www
Partners
Readers/Followers
Readership/Following

8. A Brand Example - Commbank
http://www.commbank.com.au/about-us/connect-with-us.html

9. Tweaks and Tricks
• YouTube
• Use your analytics – identify what content is successful where through insights/analytics
• Don’t limit your audience – enable video for all devices
• Annotations and captions – makes content search visible
• G+
• If you’re not on G+ - certainly consider it
• Link your G+ to all other locations that you publish content
• Authorship
• My G+ Page Example
• Utilise authorship
• Website Platform – Eg. Wordpress
• Simple
• Plug-in rich
• Socially enabled
• Social Platforms – FB / Twitter
• Push and pull content – Great Example from Smashing Mag
• Engage – “it’s not going to sell itself”
• Accept the copycats

10. Maintain and grow your eco-system

11. The Principles
• Regularly create high quality content
• Video may be your chosen format, but
offer commentary around it to your
fans in other formats – Image/Text
• Do new things – Go Live with Hangouts for and
with your fans - http://www.google.com/+/learnmore/hangouts/onair.html or
http://www.youtube.com/live/all
• Identify your biggest fans and influencers and give them something special as a thank you
– involve them
• Use your network – find people who you respect, who are relevant to your audience and
curate relevant content from them
• Use your analytics to find where people come from and go to – partner with them to
create unique content
• Be honest – if you’re not, it will bite you (socially)

13. Keep Up To Date
• YouTube are about to launch – One Channel - http://www.youtube.com/onechannel
• Identify Trends – be responsive:
• http://youtube-trends.blogspot.com.au/
• http://www.youtube.com/trendsdashboard#loc0=aus
• http://reddit.com/r/videos/
• http://viralviralvideos.com/
• Evolve - Your strategy in the digital space needs to be malleable
• Push the Boundaries – be creative |(YT Playbook) – brands will love it

14. Great Partner Channel Examples
• The Stylish
• http://www.youtube.com/user/thestylishvids
• Epic Meal Time
http://www.youtube.com/user/EpicMealTime