Social media & science

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How I used Twitter the last 3 years to discuss the impact of healthy nutrition & lifestyle for personal health => field of Nutrigenomics (you are what you eat and have eaten).

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Social media & science

  1. 1. Social media for Science A personal view Michael Müller @nutrigenomics
  2. 2. Social media “explained”
  3. 3. Facebook
  4. 4. Twitter
  5. 5. My n=1 experience More visibility of nutrigenomics research 2009• In 2009 the NL Nutrigenomics Consortium was almost finished (2003-2009) but we did quite little in our PR and the interaction with the public (& industry): – Website not attractive, regularly updated – No Blog – No “easy understandable” info about “You are what you eat”• So we had to leave the “ivory tower of science” and interact: – Twitter, FB, & recently Google+ (there are more options like Youtube, Slideshare and other social bookmarking tools e.g. Mendeley (or F1000)....
  6. 6. Tweetdeck
  7. 7. 3175 Followers since 8-2009
  8. 8. Number of tweets & followers
  9. 9. Who is following?
  10. 10. Why Twitter for me?• Why Twitter (for science)? – Get info – Provide info• Daily highlights in molecular nutrition, (personal) genomics & nutrigenomics (own papers if possible)• Critical comments on “nonsense” remarks, papers (but not too much, can be a fulltime job)
  11. 11. Why Twitter for me?• I learned most about science the last 2 years, all high impact journals are on Twitter, you are the first to see new highlights and press releases• I followed live tweets from conferences (mainly genetics, personal genomics)• Its rewarding, invitations, contacts with some interesting people, networking
  12. 12. 8th NUGO week Wageningen #nugo @nutrigenomics“Measuring health” 1 6 1 6
  13. 13. You are free to: Copy, share, adapt, or re-mix; Photograph, film, or broadcast; Blog, live-blog, or post video of; This presentation. Provided that: You attribute the work to its author and respect the rights and licenses associated with its components.Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only ccZero.Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at;http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites
  14. 14. You are free to: Copy, share, adapt, or re-mix; This presentation. Provided that: You attribute the work to its author and respect the rights and licenses associated with its components. You are not permitted to: Photograph, film, or broadcast; Blog, live-blog, or post video.Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only ccZero.Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at;http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites
  15. 15. But• But it can be “dangerous” e.g. addicting• Or you see “too” much (that is not easy to “digest”)• & its biased
  16. 16. 1 van “60 meest booiende twitterars”
  17. 17. Recommendations I• Use TweetDeck (or equivalent & a good app on smart phone)• Use lists (essential tweets) or highly restrict the number of followed people• Use hash tags (used for search robots)• Use DM if you do not think this is for the entire world
  18. 18. Recommendations II• Use it either for private communication or work (or mix it carefully in order not to “spam” your follower• Decide whether you want to use Dutch or English (I even created NutrigenomicsNL for Dutch tweets)• Have a BLOG (with more than 140 letters) with e.g. critical comments of articles• Identify opinion leaders (& you can become one!)
  19. 19. Social Media & you• Be Authentic• Be Transparent• Bring Value
  20. 20. Sometimes take your Twitter vacation!

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