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Using Social Media to Amplify Academic Events


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Part of a workshop on Academic Tweeting and Blogging delivered as part of the Day of Digital Ideas 2016 at the University of Edinburgh.

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Using Social Media to Amplify Academic Events

  1. 1. Using Social Media to Amplify Academic Events Lorna M. Campbell
  2. 2. What is event amplification? “An amplified conference is a conference or similar event in which the talks and discussions at the conference are 'amplified' through use of networked technologies in order to extend the reach of the conference deliberations.” ference
  3. 3. Social media can be used to amplify • Audiences voices, discussion & debate (Twitter, blogs). • Speakers and keynotes (audio & video streams, Twitter, YouTube, Periscope, MediaHopper, liveblogs, sketchnotes). • Slides (SlideShare, Prezi). • Conference outputs (Flickr, SlideShare, YouTube, Storify, TAGS, tableau, reflective blogs, sketchnotes).
  4. 4. Why amplify an event? • To encourage audience engagement. • To encourage remote participation. • To enable wider participation and public engagement. • To ensure your event is accessible. • To keep an archive of your event. • To add to your academic portfolio. • To encourage conversations to continue after event. • To reflect on and analyse event
  5. 5. What kind of events benefit from amplification? • Conferences. • Seminars. • Workshops. • Project launches. • Pretty much anything!
  6. 6. Hashtags! “A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.” Can be used across multiple channels (Twitter, YouTube, Flickr, blogs). #EdinDS #DigScholEd #DDI16
  7. 7. Choosing & using your hashtag • Keep it short, no spaces or underscores, include date. • Check it’s not being used already. • Circulate well in advance. • Use hashtag to disseminate event, e.g. CFPs, dates, registration info. • Use the hashtag to build up community around event. • Don’t use multiple hashtags for different conference strands. • Display hashtag on event website, programmes, agenda, etc.
  8. 8. Using twitter to amplify events • Display hashtag prominently. • Remind participants to use it. • Invite questions for speakers from remote participants on twitter. • Consider having an official twitter live feed for keynotes, etc. • Use speakers’ twitter handles, e.g. @lornamcampbell • Twitter walls and fountains. Image credit: Luc Van Braekel, CC BY 2.0,
  9. 9. Beware the backchannel “Backchannel is the practice of using networked computers to maintain a real-time online conversation alongside the primary group activity or live spoken remarks. The term "backchannel" generally refers to online conversation about the conference topic or speaker.” Backchannel conversations may or may not use the hashtag.
  10. 10. Playful use of twitter for amplification • Add participants’ twitter handles to name tags. • Use for games and social activities. • All build community round events. • Useful to engage remote participants. • Natural Sciences Collections Association #NatSCA2016 and #NatSciFashion
  11. 11. Livestreaming • Live film or audio broadcast of speakers. • Expected of major events. • Important for remote participation and public engagement. • Think about cost and logistics. • Need to manage expectations. • May be institutional facilities available. • Periscope offers quick and dirty solution. • Requires media permissions. • Recorded streams can be shared on YouTube, MediaHopper, etc.
  12. 12. Livestreaming Image credit: Anna Page, CC BY 2.0 m/photos/acpage/25 944147414/in/album- 72157665077094714 /
  13. 13. Photography • Can use official photographer… • …or encourage all delegates to share photographs. • Upload to Twitter, Flickr or Instagram. • Use the hashtag. • Not necessary to seek permission but.. • …polite to ask • Allow participants to opt out of photographs.
  14. 14. Sketchnotes • Visual representation of presentations. • Another way to capture and disseminate information. • Nice take away for speakers. Image credit: Bea de los Arcos, 32128
  15. 15. Sketchnotes Image credit: Beck Pitt, CC BY 2.0 m/photos/40959105 @N00/sets/7215766 7593223021
  16. 16. Sharing Presentations • Ask presenters to upload to SlideShare. • Can also use dedicated conference account. • Ask permission to upload. • Tag presentations. • Can also use Prezi, Google Slides, etc. • Particularly valuable for keynotes.
  17. 17. Blogging • Live blogging – captures a realtime transcript of talks and discussions. • Reflective blogging – reflective blogs posted after presentations. • Consider using volunteers to blog conference sessions. • Set up dedicated conference blog. • Use blog feeds to aggregate tagged post. • Use the conference tag.
  18. 18. Archiving amplified events using Storify • • Storify allows users to create stories or timelines from social media. • Add content from Twitter, YouTube, Flickr, Instagram, SoundCloud, etc. • Add links, comments annotations. • Share and embed stories. • Notify people named in the story. • Use the hashtag.
  19. 19. Storify Interface
  20. 20. #edDDI Storify
  21. 21. Social network analysis with Tableau • • Visualise and share social network data. Image credit: Simon Thomson, 0038722247458817, #nlc2016
  22. 22. Social network analysis with Tableau Image credit: Simon Thomson,, #nlc2016
  23. 23. Archiving Twitter with TAGS & TAGSExplorer • • Developed by Martin Hawksey. • Free and powerful.
  24. 24. TAGSExplorer #OER16
  25. 25. TAGSExplorer #OER16
  26. 26. Last but not least • If you want your delegates to tweet, blog & share images make sure they have access to power and wifi. • If you’re taking pictures, sit at the front. • USE THE HASHTAG!
  27. 27. Activity Create a Storify of the Day of Digital Ideas tweets.
  28. 28. Contact Lorna M. Campbell OER Liaison – Open Scotland University of Edinburgh @lornamcambell CC BY Lorna M. Campbell, unless otherwise indicated.