Network can be better utlisedNetwork members work more closely together to promote each others channelsMembers followers and readers then exposed to new contentTheir followers and readers then exposed to new contentAnd on it goes….
FrequencyDiversityInnovateInvolve/Reward - http://www.thedrum.com/news/2012/10/30/case-study-how-gangnam-style-went-viral-campaign-yg-entertainmentCurateUnderstand/Analyse – Test and LearnHonesty
The Eco-System Core: A Platform • A platform is normally where you publish your content • Your Website or YouTube Channel is “the core” of your eco-system • Presence in the following may be of value: • G+ • Facebook • Twitter • Pinterest • Tumblr • If you plan to be active on other platforms, always try to bring users back to your core asset • Enable people to subscribe through all channels that you are active in • Publish appropriate (contextually correct) updates to these platformsCredit http://www.levitated.net/bones/nodeGarden/draftNodesI.jpg
A Brand Example - Commbankhttp://www.commbank.com.au/about-us/connect-with-us.html
Tweaks and Tricks• YouTube • Use your analytics – identify what content is successful where through insights/analytics • Don’t limit your audience – enable video for all devices • Annotations and captions – makes content search visible• G+ • If you’re not on G+ - certainly consider it • Link your G+ to all other locations that you publish content• Authorship • My G+ Page Example • Utilise authorship• Website Platform – Eg. Wordpress • Simple • Plug-in rich • Socially enabled• Social Platforms – FB / Twitter • Push and pull content – Great Example from Smashing Mag • Engage – “it’s not going to sell itself” • Accept the copycats
The Principles • Regularly create high quality content • Video may be your chosen format, but offer commentary around it to your fans in other formats – Image/Text • Do new things – Go Live with Hangouts for and with your fans - http://www.google.com/+/learnmore/hangouts/onair.html or http://www.youtube.com/live/all • Identify your biggest fans and influencers and give them something special as a thank you – involve them • Use your network – find people who you respect, who are relevant to your audience and curate relevant content from them • Use your analytics to find where people come from and go to – partner with them to create unique content • Be honest – if you’re not, it will bite you (socially)
Keep Up To Date• YouTube are about to launch – One Channel - http://www.youtube.com/onechannel• Identify Trends – be responsive: • http://youtube-trends.blogspot.com.au/ • http://www.youtube.com/trendsdashboard#loc0=aus • http://reddit.com/r/videos/ • http://viralviralvideos.com/• Evolve - Your strategy in the digital space needs to be malleable• Push the Boundaries – be creative |(YT Playbook) – brands will love it
Great Partner Channel Examples• The Stylish• http://www.youtube.com/user/thestylishvids• Epic Meal Time http://www.youtube.com/user/EpicMealTime