YouTube Partner Creator SessionsBoom VideoWhat digital platforms to use, to maintain and grow youraudience?Andrew HughesDi...
A Digital Eco-System                                         Amplify                                 Share                ...
Create your eco-system
The Eco-System Core: A Platform        •    A platform is normally where you publish your content               • Your Web...
A complex eco-system
An Example Vlogger Eco-System                      Media                       Bloggers       Bloggers                    ...
Eco-Systems Develop                      Boom Video & Partners          Boom              Partners                      Re...
A Brand Example - Commbankhttp://www.commbank.com.au/about-us/connect-with-us.html
Tweaks and Tricks•   YouTube      • Use your analytics – identify what content is successful where through insights/analyt...
Maintain and grow your eco-system
The Principles   •   Regularly create high quality content   •   Video may be your chosen format, but       offer commenta...
Keep Up To Date• YouTube are about to launch – One Channel - http://www.youtube.com/onechannel• Identify Trends – be respo...
Great Partner Channel Examples•   The Stylish•   http://www.youtube.com/user/thestylishvids•   Epic Meal Time    http://ww...
Boom creator-2013.03.05.final
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  • Network can be better utlisedNetwork members work more closely together to promote each others channelsMembers followers and readers then exposed to new contentTheir followers and readers then exposed to new contentAnd on it goes….
  • Mention visibility
  • FrequencyDiversityInnovateInvolve/Reward - http://www.thedrum.com/news/2012/10/30/case-study-how-gangnam-style-went-viral-campaign-yg-entertainmentCurateUnderstand/Analyse – Test and LearnHonesty
  • http://www.youtube.com/user/thestylishvidshttp://www.youtube.com/onechannel
  • http://www.youtube.com/user/thestylishvidshttp://www.youtube.com/onechannel
  • Boom creator-2013.03.05.final

    1. 1. YouTube Partner Creator SessionsBoom VideoWhat digital platforms to use, to maintain and grow youraudience?Andrew HughesDirector : Innovation & TechnologyReprise Media@y0z2ahttp://searcheverywhere.net
    2. 2. A Digital Eco-System Amplify Share Engage Involve Publish Create
    3. 3. Create your eco-system
    4. 4. The Eco-System Core: A Platform • A platform is normally where you publish your content • Your Website or YouTube Channel is “the core” of your eco-system • Presence in the following may be of value: • G+ • Facebook • Twitter • Pinterest • Tumblr • If you plan to be active on other platforms, always try to bring users back to your core asset • Enable people to subscribe through all channels that you are active in • Publish appropriate (contextually correct) updates to these platformsCredit http://www.levitated.net/bones/nodeGarden/draftNodesI.jpg
    5. 5. A complex eco-system
    6. 6. An Example Vlogger Eco-System Media Bloggers Bloggers Boom +r’s Engage 101 Aggregate these You & Your assets into a Personality property that you (BRAND) Tweeps can control Tumblrs Bloggers Reddit
    7. 7. Eco-Systems Develop Boom Video & Partners Boom Partners Readership/Following www Partners Readers/Followers Readership/Following
    8. 8. A Brand Example - Commbankhttp://www.commbank.com.au/about-us/connect-with-us.html
    9. 9. Tweaks and Tricks• YouTube • Use your analytics – identify what content is successful where through insights/analytics • Don’t limit your audience – enable video for all devices • Annotations and captions – makes content search visible• G+ • If you’re not on G+ - certainly consider it • Link your G+ to all other locations that you publish content• Authorship • My G+ Page Example • Utilise authorship• Website Platform – Eg. Wordpress • Simple • Plug-in rich • Socially enabled• Social Platforms – FB / Twitter • Push and pull content – Great Example from Smashing Mag • Engage – “it’s not going to sell itself” • Accept the copycats
    10. 10. Maintain and grow your eco-system
    11. 11. The Principles • Regularly create high quality content • Video may be your chosen format, but offer commentary around it to your fans in other formats – Image/Text • Do new things – Go Live with Hangouts for and with your fans - http://www.google.com/+/learnmore/hangouts/onair.html or http://www.youtube.com/live/all • Identify your biggest fans and influencers and give them something special as a thank you – involve them • Use your network – find people who you respect, who are relevant to your audience and curate relevant content from them • Use your analytics to find where people come from and go to – partner with them to create unique content • Be honest – if you’re not, it will bite you (socially)
    12. 12. Keep Up To Date• YouTube are about to launch – One Channel - http://www.youtube.com/onechannel• Identify Trends – be responsive: • http://youtube-trends.blogspot.com.au/ • http://www.youtube.com/trendsdashboard#loc0=aus • http://reddit.com/r/videos/ • http://viralviralvideos.com/• Evolve - Your strategy in the digital space needs to be malleable• Push the Boundaries – be creative |(YT Playbook) – brands will love it
    13. 13. Great Partner Channel Examples• The Stylish• http://www.youtube.com/user/thestylishvids• Epic Meal Time http://www.youtube.com/user/EpicMealTime

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