2. • I had to think about my target audience a lot. As
there are so many different aspects you have to
consider. Determining details about my target
audience helped me to create my magazine
specifically for their needs.
In short, these are the basic points about my
target audience.
GENDER male/female
AGE 15 - 25
ETHNICITY Caucasian
SOCIAL ECOMOMIC GROUP Middle Class
ATTITUDE Relaxed, easy going, intelligent
3. This is a description of what a typical member of my target
audience would be like.
Ben studies at sixth-form five days a week, and works part
time on a Saturday and Sunday. He has a high disposable
income due to the fact he is 17 and still living with his
parents. He spends his money on driving lessons, concerts &
gigs, eating out and clothes. When at school he studies
biology, english language and media. In his spare time
you’ll find him socialising with friends, social networking or
catching up on school work. He loves Indie fashion and
music and thinks its important to be himself and stand out
from the crowd. As a hobby, he plays the guitar and often
covers acoustic indie songs. He looks up to singers such as
Kings Of leon, Ed sheeran and The Kooks. He admires their
carefree attitude and style. He also looks up to their lyrics,
as he believes they are more meaningful and less generic
than genres such as pop and rnb.
4. • Overall, I think I can relate to the target
audience, and this why I feel it works well. I
know a lot of my friends listen to Indie music
and by doing focus groups, questionnaires and
interviews I was able to establish their certain
characteristics.
