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What is Marketing?
So…What IS Marketing? Your book… ,[object Object],Wikipedia… ,[object Object],Dictionary.com… ,[object Object],[object Object]
#1Market Planning
#2Products and Service Management
#3Distribution
#4Pricing
#5Promotion
#6Selling
#7Marketing-Information Management
#8Financing
#9Risk Management
How are companies are effectively using these functions to satisfy customers?
So…What IS Marketing? Your book… ,[object Object],Creation– marketing is involved form the beginning as products or services are being developed. Maintenance – marketing must continue to be used as long as a business is operating. Satisfaction – of both the business and the customer!
List the activities that are involved in the marketing of the Toyota Sienna minivan.
Using the Internet… Task: Find a recent magazine article on a business or business leader who has displayed superior marketing prowess. ,[object Object]
Print the article.
Re-read the article.

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What is marketing?