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Be Creative with  Advertising     Chapter 16
Promotional MixPersonal SellingPublic RelationsSales PromotionAdvertising
VocabularyAdvertising AgencyA company that specializes in creative advertising.Advertising CampaignSeries of related adver...
Advertising AgencyTopeka, Lawrence  Lenexa, KansasLincoln, Nebraska
Advertising Campaign
Advertising Plan1.   Set objectives2.   Determine the budget3.   Develop the creative strategy4.   Select and schedule the...
Jobs in AdvertisingArt DirectorBackground in design and responsible for how the adwill look.CopywriterBackground in writin...
Jobs in AdvertisingProducerFacilitates everything that happens after the clientagrees to develop an ad or campaign.Media P...
VocabularyBrand AdvertisingBuilds an image for a brand or company.
Social Media                                     VocabularyWeb-based and mobile technologies that turn communicationinto a...
Social MediaGuess which social media platform goes with this icon?The obvious…
Social MediaGuess which social media platform goes with this icon?
Social MediaGuess which social media platform goes with this icon?
Social MediaGuess which social media platform goes with this icon?
Social MediaGuess which social media platform goes with this icon?
Social MediaGuess which social media platform goes with this icon?
Social Media Marketing                                      VocabularyThe use of web-based technologies to market a produc...
Guerilla Marketing                                       VocabularyUnconventional system of promotions that relies on time...
VocabularyGuerilla Marketing
VocabularyQR Codes
Assignment Find an current article related to advertising. Read the article online. Print the article. Read the articl...
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Be creative with advertising

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Be creative with advertising

  1. 1. Be Creative with Advertising Chapter 16
  2. 2. Promotional MixPersonal SellingPublic RelationsSales PromotionAdvertising
  3. 3. VocabularyAdvertising AgencyA company that specializes in creative advertising.Advertising CampaignSeries of related advertisements with a similar look,feel, and theme.Advertising PlanOutlines the activities and resources needed to createadvertising.
  4. 4. Advertising AgencyTopeka, Lawrence Lenexa, KansasLincoln, Nebraska
  5. 5. Advertising Campaign
  6. 6. Advertising Plan1. Set objectives2. Determine the budget3. Develop the creative strategy4. Select and schedule the media5. Develop the creative concept6. Produce the advertising7. Evaluate the plan’s effectiveness
  7. 7. Jobs in AdvertisingArt DirectorBackground in design and responsible for how the adwill look.CopywriterBackground in writing and writes the words in the ad.Creative DirectorHelps guide the creative process and ensures that thecreative team’s work conveys the right message and isin line with the client’s needs.
  8. 8. Jobs in AdvertisingProducerFacilitates everything that happens after the clientagrees to develop an ad or campaign.Media PlannerDevelops the media plan to give the business the bestcoverage for its money.Account ExecutiveThe key liaison between the client and the agency.
  9. 9. VocabularyBrand AdvertisingBuilds an image for a brand or company.
  10. 10. Social Media VocabularyWeb-based and mobile technologies that turn communicationinto an interactive dialogue.
  11. 11. Social MediaGuess which social media platform goes with this icon?The obvious…
  12. 12. Social MediaGuess which social media platform goes with this icon?
  13. 13. Social MediaGuess which social media platform goes with this icon?
  14. 14. Social MediaGuess which social media platform goes with this icon?
  15. 15. Social MediaGuess which social media platform goes with this icon?
  16. 16. Social MediaGuess which social media platform goes with this icon?
  17. 17. Social Media Marketing VocabularyThe use of web-based technologies to market a product orservice.
  18. 18. Guerilla Marketing VocabularyUnconventional system of promotions that relies on time,energy and imagination rather than a big marketing budget.
  19. 19. VocabularyGuerilla Marketing
  20. 20. VocabularyQR Codes
  21. 21. Assignment Find an current article related to advertising. Read the article online. Print the article. Read the article again. (yes, again!) In a Word document, summarize the article with 5-8 bullets. Print summary. Attach summary to top of article and turn in.

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