3. Vocabulary
Advertising Agency
A company that specializes in creative advertising.
Advertising Campaign
Series of related advertisements with a similar look,
feel, and theme.
Advertising Plan
Outlines the activities and resources needed to create
advertising.
6. Advertising Plan
1. Set objectives
2. Determine the budget
3. Develop the creative strategy
4. Select and schedule the media
5. Develop the creative concept
6. Produce the advertising
7. Evaluate the plan’s effectiveness
7. Jobs in Advertising
Art Director
Background in design and responsible for how the ad
will look.
Copywriter
Background in writing and writes the words in the ad.
Creative Director
Helps guide the creative process and ensures that the
creative team’s work conveys the right message and is
in line with the client’s needs.
8. Jobs in Advertising
Producer
Facilitates everything that happens after the client
agrees to develop an ad or campaign.
Media Planner
Develops the media plan to give the business the best
coverage for its money.
Account Executive
The key liaison between the client and the agency.
21. Assignment
Find an current article related to advertising.
Read the article online.
Print the article.
Read the article again. (yes, again!)
In a Word document, summarize the article
with 5-8 bullets.
Print summary.
Attach summary to top of article and turn in.