What is marketing?

1,086 views

Published on

Chapter 1 of Marketing (South

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,086
On SlideShare
0
From Embeds
0
Number of Embeds
292
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What is marketing?

  1. 1. What is Marketing?<br />
  2. 2.
  3. 3.
  4. 4. So…What IS Marketing?<br />Your book…<br /><ul><li>The creation and maintenance of satisfying exchange relationships.</li></ul>Wikipedia…<br /><ul><li>The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.</li></ul>Dictionary.com…<br /><ul><li>The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. </li></li></ul><li>9 Marketing Functions<br />
  5. 5. #1Market Planning<br />
  6. 6. #2Products and Service Management<br />
  7. 7. #3Distribution<br />
  8. 8. #4Pricing<br />
  9. 9. #5Promotion<br />
  10. 10. #6Selling<br />
  11. 11. #7Marketing-Information Management<br />
  12. 12. #8Financing<br />
  13. 13. #9Risk Management<br />
  14. 14. How are companies are effectively using these functions to satisfy customers?<br />
  15. 15. So…What IS Marketing?<br />Your book…<br /><ul><li>The creation and maintenance of satisfying exchange relationships.</li></ul>Creation– marketing is involved form the beginning as products or services are being developed.<br />Maintenance – marketing must continue to be used as long as a business is operating.<br />Satisfaction – of both the business and the customer!<br />
  16. 16.
  17. 17. List the activities that are involved in the marketing of the Toyota Sienna minivan.<br />
  18. 18. Using the Internet…<br />Task: Find a recent magazine article on a business or business leader who has displayed superior marketing prowess.<br /><ul><li>Read the article.
  19. 19. Print the article.
  20. 20. Re-read the article.
  21. 21. Summarize the article with bullets describing the activities of the business or business leader in terms of the marketing functions.</li></li></ul><li>Helpful Websites<br />http://www.forbes.com/<br />http://hbsp.harvard.edu/discipline/marketing<br />http://money.cnn.com/magazines/fortune/<br />http://www.fastcompany.com/<br />http://www.entrepreneur.com/<br />http://www.inc.com/<br />http://www.moneyweek.com/<br />http://www.retail-digital.com/<br />

×