Mediatisasi: media dan politik       S Kunto Adi Wibowo           @wowoxarc
Media, politik, dan warga negaraMass Media/                             Politicians/Political                 Mediatizatio...
Bagaimana relasi antara media dan       insitusi politik/politikus?• Relasi kekuasaan yang seimbang  – Simbiosis mutualism...
Mediasi vs. Mediatisasi• Mediasi: transmisi pesan melalu institusi atau  teknologi media• Mediatisasi: Ketika institusi po...
Politik pencitraan• Adaptasi politik (kampanye) terhadap logika  operasional dan nilai dari media massa  dengan konsekuens...
Konsekuensi Mediatisasi (politik)• Pemilihan petinggi partai/calon peserta pemilihan  – Ahli berurusan dengan media  – Sen...
Konsekuensi Mediatisasi (Media)• De-politisasi liputan politik  – Hard news digantikan dengan pelaporan politik    yang be...
De-sentralisasi• Warga negara semakin menentang legitimasi  dan kredibilitas institusi politik dan media  tradisional• Par...
Bagaimana dengan di Indonesia?
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Mediatisasi: Media dan politik

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  • these two sets of actors are constantly involved in negotiations over the political agenda that is publicly communicated, the frames in which contested issues and political realities are defined, and the visibility and image of its players.
  • according to various factors, such as the issue at hand, events that might favour or damage the authority and credibility of one of the actors involved, shifts in public opinion, institutional changes, the introduction of new communication technologies and – last but not least – the particular cultural and political context in which political communication takes place
  • Bukanmasalahpolitikdikuasaisepenuhnyaoleh media, politiktetapberfungsinamunsejauhmanaketergantunganterhadap media danadaptasiygdilakukanolehpolitikterhadaplogikaorperasi media
  • First, mediatization has changed the way in which political parties organize and select their top personnel. Party leaders are more likely to be chosen because of their ability to deal with the mediarather than their skills of building alliances across social groups and factions. The shift towards media campaigns has also led to a centralization of party hierarchies and the growing influence of ‘spin doctors’ on the decision-making process while local activists and grass-root canvassing have become marginalized
  • As readers, listeners and viewers learn to recognize the manufactured nature of news, cynicism and disillusionment with politics grows and with it a dramatic erosion of trust and political engagement
  • 1. infotainment, politainment, political talk shows and reality television. Meanwhile, political reporting is increasingly characterized by tabloidization.2.focusing on the strategy behind political decisions and the ulterior motives of politicians, on conflicts between parties and politicians and on where politics has failed, while what has been achieved seems to have less of a news value.
  • Mediatisasi: Media dan politik

    1. 1. Mediatisasi: media dan politik S Kunto Adi Wibowo @wowoxarc
    2. 2. Media, politik, dan warga negaraMass Media/ Politicians/Political Mediatization Journalists Institutions De-centralization Citizens/voters/a udiences Sumber: Brants and Voltmer
    3. 3. Bagaimana relasi antara media dan insitusi politik/politikus?• Relasi kekuasaan yang seimbang – Simbiosis mutualisme antara media dan politik• Kekuasaan lebih condong ke media – Media mengontrol agenda publik – Dominasi logika media sebagai industri• Kekuasaan lebih condong ke politikus – “Rather than challenging the dominant elite discourse, the media mainly follow the way in which the government defines the salience and framing of political problems” (Bennet, 1990)
    4. 4. Mediasi vs. Mediatisasi• Mediasi: transmisi pesan melalu institusi atau teknologi media• Mediatisasi: Ketika institusi politik semakin bergantung dan dibentuk oleh media massa• “mediacracy”: proses politik ‘dikolonisasi’ oleh imperatif logika media (Meyer, 2002)
    5. 5. Politik pencitraan• Adaptasi politik (kampanye) terhadap logika operasional dan nilai dari media massa dengan konsekuensi komunikasi politik semakin: – Candidate-centred – Image-driven – Polarized and spectacular – Less organized around issues and ideology (Patterson, 1993)
    6. 6. Konsekuensi Mediatisasi (politik)• Pemilihan petinggi partai/calon peserta pemilihan – Ahli berurusan dengan media – Sentralisasi hirarki partai – Berkembangnya spin doctor• Spiral ketidakpercayaan antara jurnalis dan politikus• Dari pada memenangkan hati warga negara atau pemilih, mediatisasi berkontribusi menghancurkan kepercayaan publik bahkan terhadap demokrasi itu sendiri
    7. 7. Konsekuensi Mediatisasi (Media)• De-politisasi liputan politik – Hard news digantikan dengan pelaporan politik yang berdasar politik personae dan budaya selibritas – Liputan politik semakin mengadopsi framing interpretatif
    8. 8. De-sentralisasi• Warga negara semakin menentang legitimasi dan kredibilitas institusi politik dan media tradisional• Partisipasi pemilih menurun• Munculnya ‘alternative public sphere’ terutama di Internet
    9. 9. Bagaimana dengan di Indonesia?
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