Dokumen tersebut membahas relasi antara media dan politik dalam konteks mediatisasi. Mediatisasi terjadi ketika institusi politik semakin bergantung pada dan dibentuk oleh media massa. Hal ini mengakibatkan politik pencitraan dan depolitisasi liputan berita politik. Warga negara pun semakin menolak legitimasi institusi politik dan media tradisional.
2. Media, politik, dan warga negara
Mass Media/ Politicians/Political
Mediatization
Journalists Institutions
De-centralization
Citizens/voters/a
udiences
Sumber: Brants and Voltmer
3. Bagaimana relasi antara media dan
insitusi politik/politikus?
• Relasi kekuasaan yang seimbang
– Simbiosis mutualisme antara media dan politik
• Kekuasaan lebih condong ke media
– Media mengontrol agenda publik
– Dominasi logika media sebagai industri
• Kekuasaan lebih condong ke politikus
– “Rather than challenging the dominant elite
discourse, the media mainly follow the way in which
the government defines the salience and framing of
political problems” (Bennet, 1990)
4. Mediasi vs. Mediatisasi
• Mediasi: transmisi pesan melalu institusi atau
teknologi media
• Mediatisasi: Ketika institusi politik semakin
bergantung dan dibentuk oleh media massa
• “mediacracy”: proses politik ‘dikolonisasi’ oleh
imperatif logika media (Meyer, 2002)
5. Politik pencitraan
• Adaptasi politik (kampanye) terhadap logika
operasional dan nilai dari media massa
dengan konsekuensi komunikasi politik
semakin:
– Candidate-centred
– Image-driven
– Polarized and spectacular
– Less organized around issues and ideology
(Patterson, 1993)
6. Konsekuensi Mediatisasi (politik)
• Pemilihan petinggi partai/calon peserta pemilihan
– Ahli berurusan dengan media
– Sentralisasi hirarki partai
– Berkembangnya spin doctor
• Spiral ketidakpercayaan antara jurnalis dan
politikus
• Dari pada memenangkan hati warga negara atau
pemilih, mediatisasi berkontribusi
menghancurkan kepercayaan publik bahkan
terhadap demokrasi itu sendiri
7. Konsekuensi Mediatisasi (Media)
• De-politisasi liputan politik
– Hard news digantikan dengan pelaporan politik
yang berdasar politik personae dan budaya
selibritas
– Liputan politik semakin mengadopsi framing
interpretatif
8. De-sentralisasi
• Warga negara semakin menentang legitimasi
dan kredibilitas institusi politik dan media
tradisional
• Partisipasi pemilih menurun
• Munculnya ‘alternative public sphere’
terutama di Internet
these two sets of actors are constantly involved in negotiations over the political agenda that is publicly communicated, the frames in which contested issues and political realities are defined, and the visibility and image of its players.
according to various factors, such as the issue at hand, events that might favour or damage the authority and credibility of one of the actors involved, shifts in public opinion, institutional changes, the introduction of new communication technologies and – last but not least – the particular cultural and political context in which political communication takes place
Bukanmasalahpolitikdikuasaisepenuhnyaoleh media, politiktetapberfungsinamunsejauhmanaketergantunganterhadap media danadaptasiygdilakukanolehpolitikterhadaplogikaorperasi media
First, mediatization has changed the way in which political parties organize and select their top personnel. Party leaders are more likely to be chosen because of their ability to deal with the mediarather than their skills of building alliances across social groups and factions. The shift towards media campaigns has also led to a centralization of party hierarchies and the growing influence of ‘spin doctors’ on the decision-making process while local activists and grass-root canvassing have become marginalized
As readers, listeners and viewers learn to recognize the manufactured nature of news, cynicism and disillusionment with politics grows and with it a dramatic erosion of trust and political engagement
1. infotainment, politainment, political talk shows and reality television. Meanwhile, political reporting is increasingly characterized by tabloidization.2.focusing on the strategy behind political decisions and the ulterior motives of politicians, on conflicts between parties and politicians and on where politics has failed, while what has been achieved seems to have less of a news value.