The document discusses the target audience for a new music magazine. It aims to attract both male and female teenagers aged 15-25 by featuring artists of both genders and using gender-neutral design elements. It also aims to attract working to middle class teenagers by keeping the price low at £2.60. Several steps were taken to ensure the target audience would be interested, such as conducting a survey of teenagers to determine popular artists, features, and design preferences, and including those highly desired elements like interviews, freebies, and social media integration. The informal, accessible language and broken-up text was designed to appeal to younger readers.

1. What would the
target audience
for your
magazine be?

2. Gender/Sex
My magazine is not specifically
aimed at any sex in particular –
however I would like to break the
convention that music magazines
are typically just a male thing as
other alternative music magazines
such as Kerrang are aimed more at
males. Therefore I have included
feature artists with females included
in the band so that this would entice
more females to buy my magazine
as the idea that alternative music is
not just a male dominated thing.
However I have also aimed my
magazine at males by including
males on the front cover and darker
colours like red and black so that the
magazine has a gender neutral feel
to it.

3. Age
I have aimed my
magazine at a younger
audience – specifically
15-25 year olds. I have
done this because there
are not many music
magazines that are
aimed specifically for
young people of both
genders therefore I saw a
market gap. I have also
done this by using short,
to the point text so that
younger audiences can
keep their interest held
and the magazine will
appeal to them more as
they can take in only the
information that they
want to as my pages are
not cluttered and any
large texts are broken
down into chunks that
are easy to digest.

4. Class/Ethnicity
My magazine was not intentionally aimed at a particular ethnicity, however on reflection looking through my magazine it
features no other ethnicity but white people, therefore this may lead to my magazine appealing more to white teenagers
rather than a broad range of teenagers. If I could do my magazine again I would be more racially diverse to show that my
magazine is aimed at anyone that appreciates music not just one particular race, however I am hoping that this will not be
much of an issue.
My magazine is aimed at working to middle class teenagers as the magazine is modern and fairly low in price at just
£2.60 which is lower than most other music magazines which tend to be priced around the £4 mark. Therefore it is
accessible to anybody. I did this intentionally as I thought if I priced it highly then it would automatically rule out people
that could not afford to spend a lot of money on just a magazine if they are being paid under 18 wages or surviving on
pocket money and I wanted my magazine to reach a wide audience of teenagers, not just those that come from a
wealthier household.

5. What steps did you take
during the construction of
your magazine to ensure
your target audience
would take an interest?

6. To begin with I asked lots of questions about what my audience expect and want from an alternative music
magazine so that I would know what to include before I started. I asked an audience of predominantly
teenagers so that my survey opinion would be relevant to my target audience.

7. The feedback I got helped make my decision to include:
- Interviews with artists
- Black and red or blue and white colours
- Clear majority would expect to pay around £2-£4
- People would want freebees from a music magazine heavily
centred around a gig or live music experience
- All of the people I surveyed also said that they choose to
listen to their music with earphones, which means that my
target audience would be largely technology based and
would be likely to be in touch with Social Media sites such as
Facebook and Twitter, so my music magazine would have to
be up to date and modern to appeal to a younger audience
- The most popular of the artists I plan to present in my
magazine was by far Arctic Monkeys

8. I also made sure I included typical attractions of other music magazines to draw in readers such as:
Editorial Letter Articles About Famous
Alternative Bands
Informal/Colloquial
Language
I included a letter because
it is a typical feature in a
magazine and it makes
the reader feel as though
they are being addressed
directly and makes them
feel included and part of
the magazine
I included famous alternative music
bands that proved the most popular
in my survey to appeal to the
alternative audience
I used an informal and laid back language in my
letter as my target audience is young so I wanted it
to come across as laid back and not too serious so
that they feel like the magazine is on their level of
understanding and speaks to them directly and is
aimed at them specifically