SOCIAL, DIGITALAND MOBILE INASIAwe are social DECEMBER 2011
COUNTRIES COVERED IN THIS REPORT                BANGLADESH       JAPAN           NEPAL                   BRUNEI     SOUTH ...
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
THE REGIONAL PICTURE                   ASIA-WIDE DATA AND STATISTICSwe are social
CURRENT POPULATION OF ASIA:                3,715,000,O00we are social                                  SOURCE: UN, JUNE 2011
ASIAN COUNTRIES                   ACCOUNT FOR                   53%                  OF THE TOTAL                WORLD POP...
ASIA’S POPULATION IS STILL                MOSTLY RURAL, WITH AROUND                        58%                     OF ITS ...
25%                OF PEOPLE LIVING IN ASIA                ARE BELOW THE AGE OF 15we are social                           ...
THE REGIONAL ASIAN PICTURE                3,714,544,017                                                          42%      ...
INTERNET USERS ACROSS ASIA:                909,000,000we are social                                 SOURCE: INTERNETWORLDS...
INTERNET PENETRATION                ACROSS ASIA IS ROUGHLY                     24%we are social                   SOURCE: ...
SOUTH KOREA                                                                                                               ...
PEOPLE IN ASIA                 ACCOUNT FOR                 44%                OF THE WORLD’S                INTERNET USERS...
WEB USERS IN ASIA SPEND AN AVERAGE OF                    16.5 HOURS                    PER MONTH USING THE INTERNETwe are ...
we are social                          $   89%                OF INTERNET USERS IN ASIA INTEND TO MAKE                 ONL...
we are social                      $   65%                  OF INTERNET USERS IN ASIA USE                ONLINE PRICE COMP...
SOCIAL MEDIA USERS ACROSS ASIA:                750,000,000we are social       SOURCE: BASED ON LATEST SITE-REPORTED REGIST...
SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY   55%            54%                        52% 51%                        ...
LARGEST SOCIAL NETWORKS IN ASIA        QZONE                                                        536 M      TENCENT    ...
QZONE IS MORE THAN                 3 TIMES                BIGGER THAN FACEBOOK                     ACROSS ASIAwe are socia...
THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA            75 %         75 %                                    68 % ...
81%                OF ASIA’S TOP BRANDS                  USE SOCIAL MEDIAwe are social                          SOURCE: BU...
MOBILE SUBSCRIBERS ACROSS ASIA:                2,767,417,932we are social                   SOURCE: LATEST CARRIER-REPORTE...
THREE QUARTERS                OF ASIA’S POPULATION HAS A MOBILE PHONEwe are social             SOURCE: LATEST CARRIER-REPO...
MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY    161% 158%                         151%                                ...
PEOPLE IN ASIA                   ACCOUNT FOR                   55%                 OF THE WORLD’S                MOBILE SU...
MOBILE INTERNET USERS ACROSS ASIA:                 623,000,000we are social                                        SOURCE:...
69%                 OF ASIA’S INTERNET USERS                ACCESS VIA MOBILE DEVICESwe are social                        ...
$!                 THE VALUE OF MOBILE COMMERCE IN                 ASIA IN 2012 IS EXPECTED TO EXCEED                US$ 1...
COUNTRY BY COUNTRY                 A CLOSER LOOK AT EACH ASIAN MARKETwe are social
BANGLADESH                   142,319,000                                                       25%                        ...
BHUTAN                           708,265                                                   33%                            ...
BRUNEI DARUSSALAM                           406,000                                                   72%                 ...
CAMBODIA                     13,395,682                                                      20%                          ...
CHINA                1,339,724,852                                                        50%                             ...
HONG KONG                         7,108,100                                                   100%                        ...
INDIA                1,210,193,422                                                        29%                             ...
INDONESIA                   237,556,363                                                       43%                         ...
JAPAN                   127,720,000                                                       86%                             ...
LAOS                       6,348,800                                               27%                                  73...
MACAU                           558,100                                                   100%                           T...
MALAYSIA                     28,656,000                                                      64%                          ...
MALDIVES                            317,280                                                  35%                          ...
MONGOLIA                       2,826,500                                                     61%                          ...
MYANMAR (BURMA)                     48,337,000                                                                31%         ...
NEPAL                     26,620,809                                                    17%                               ...
PAKISTAN                    177,671,000                                                      35%                          ...
THE PHILIPPINES                     94,013,200                                                      63%                   ...
SINGAPORE                       5,076,700                                                     100%                        ...
SOUTH KOREA                     48,219,000                                                      82%                       ...
SRI LANKA                     20,653,000                                                    15%                           ...
TAIWAN                      23,197,947                                                     78%                            ...
THAILAND                     67,070,000                                                      31%                          ...
VIETNAM                     85,846,997                                                      30%                           ...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
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We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)

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This is the November 2011 edition of We Are Social's overview of Social, Digital and Mobile in Asia. It contains high-level data for 24 countries across the region. Please see our individual country reports for in-depth overviews of each country around Asia. For more details, please contact @wearesocialsg on twitter

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We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)

  1. 1. SOCIAL, DIGITALAND MOBILE INASIAwe are social DECEMBER 2011
  2. 2. COUNTRIES COVERED IN THIS REPORT BANGLADESH JAPAN NEPAL BRUNEI SOUTH KOREA PAKISTAN BHUTAN LAOS PHILIPPINES CAMBODIA MACAU SINGAPORE CHINA MALAYSIA SRI LANKA HONG KONG MALDIVES TAIWAN INDIA MONGOLIA THAILAND INDONESIA MYANMAR VIETNAMwe are social
  3. 3. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  4. 4. THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICSwe are social
  5. 5. CURRENT POPULATION OF ASIA: 3,715,000,O00we are social SOURCE: UN, JUNE 2011
  6. 6. ASIAN COUNTRIES ACCOUNT FOR 53% OF THE TOTAL WORLD POPULATIONwe are social SOURCE: UN, JUNE 2011
  7. 7. ASIA’S POPULATION IS STILL MOSTLY RURAL, WITH AROUND 58% OF ITS POPULATION LIVING IN RURAL AREASwe are social SOURCE: UN DATA, JUNE 2011
  8. 8. 25% OF PEOPLE LIVING IN ASIA ARE BELOW THE AGE OF 15we are social SOURCE: UN DATA, JUNE 2011
  9. 9. THE REGIONAL ASIAN PICTURE 3,714,544,017 42% 58% 74% ASIA’S TOTAL POPULATION URBAN RURAL 909,180,759 24% INTERNET USERS INTERNET PENETRATION 750,463,600 20% USERS OF TOP SOCIAL NETWORKS SOCIAL NETWORK PENETRATION 2,767,417,932 75% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  10. 10. INTERNET USERS ACROSS ASIA: 909,000,000we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  11. 11. INTERNET PENETRATION ACROSS ASIA IS ROUGHLY 24%we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
  12. 12. SOUTH KOREA 82% BRUNEIwe are social JAPAN 79% 78% SINGAPORE 72% TAIWAN HONG KONG 70% 69% MALAYSIA 59% MACAU CHINA 50% 36% VIETNAM MALDIVES 34% 34% PHILIPPINES 32% THAILAND 27% 24% [AVERAGE] 17% INDONESIA MONGOLIA 12% 11% PAKISTAN 9% SRI LANKA 8% LAOS 8% INDIA 8% BHUTAN INTERNET PENETRATION BY ASIAN COUNTRY 4% NEPAL 2% CAMBODIA 1% BANGLADESH GLOBAL AVERAGE ! ! 0% MYANMAR SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  13. 13. PEOPLE IN ASIA ACCOUNT FOR 44% OF THE WORLD’S INTERNET USERSwe are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  14. 14. WEB USERS IN ASIA SPEND AN AVERAGE OF 16.5 HOURS PER MONTH USING THE INTERNETwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  15. 15. we are social $ 89% OF INTERNET USERS IN ASIA INTEND TO MAKE ONLINE PURCHASES IN THE NEXT 6 MONTHS SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  16. 16. we are social $ 65% OF INTERNET USERS IN ASIA USE ONLINE PRICE COMPARISON SERVICES SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  17. 17. SOCIAL MEDIA USERS ACROSS ASIA: 750,000,000we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
  18. 18. SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY 55% 54% 52% 51% 42% 41% 40% 37% 36% 28% GLOBAL ! 20% 19% 19% 17% AVERAGE ! 9% 8% 8% 3% 3% 3% 1% 5% 5% 2% N/A BRUNEI HONG KONG MACAU TAIWAN [AVERAGE] JAPAN BHUTAN MALDIVES THAILAND PAKISTAN BANGLADESH LAOS VIETNAM PHILIPPINES INDONESIA SRI LANKA MALAYSIA SOUTH KOREA SINGAPORE MONGOLIA CHINA NEPAL INDIA CAMBODIA MYANMARwe are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
  19. 19. LARGEST SOCIAL NETWORKS IN ASIA QZONE 536 M TENCENT WEIBO 310 M SINA WEIBO 250 M FACEBOOK 172 Mwe are social SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
  20. 20. QZONE IS MORE THAN 3 TIMES BIGGER THAN FACEBOOK ACROSS ASIAwe are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS
  21. 21. THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA 75 % 75 % 68 % 64 % 64 % PHILIPPINES INDONESIA MALAYSIA RUSSIA BRAZILwe are social SOURCE: GLOBAL WEB INDEX, JUNE 2011
  22. 22. 81% OF ASIA’S TOP BRANDS USE SOCIAL MEDIAwe are social SOURCE: BURSON MARSTELLER
  23. 23. MOBILE SUBSCRIBERS ACROSS ASIA: 2,767,417,932we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
  24. 24. THREE QUARTERS OF ASIA’S POPULATION HAS A MOBILE PHONEwe are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011
  25. 25. MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY 161% 158% 151% 147% 144% 113% 110% 109% 108% 107% 100% GLOBAL ! 94% 89% 88% 87% 76% 75% 71% 68% 61% 60% AVERAGE ! 57% 56% 42% 2% MACAU BRUNEI HONG KONG TAIWAN THAILAND JAPAN [ASIAN AVERAGE] PAKISTAN LAOS BHUTAN BANGLADESH VIETNAM PHILIPPINES INDONESIA SRI LANKA MALAYSIA SINGAPORE SOUTH KOREA MALDIVES MONGOLIA CHINA NEPAL INDIA CAMBODIA MYANMARwe are social SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
  26. 26. PEOPLE IN ASIA ACCOUNT FOR 55% OF THE WORLD’S MOBILE SUBSCRIBERSwe are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
  27. 27. MOBILE INTERNET USERS ACROSS ASIA: 623,000,000we are social SOURCE: EMARKETER, MAY 2011
  28. 28. 69% OF ASIA’S INTERNET USERS ACCESS VIA MOBILE DEVICESwe are social SOURCE: NIELSEN
  29. 29. $! THE VALUE OF MOBILE COMMERCE IN ASIA IN 2012 IS EXPECTED TO EXCEED US$ 139 BILLIONwe are social SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  30. 30. COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKETwe are social
  31. 31. BANGLADESH 142,319,000 25% 75% TOTAL POPULATION URBAN RURAL 1,735,020 1% INTERNET USERS INTERNET PENETRATION 2,110,720 1% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 79,677,000 56 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  32. 32. BHUTAN 708,265 33% 67% TOTAL POPULATION URBAN RURAL 53,280 8% INTERNET USERS INTERNET PENETRATION 62,680 9% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 400,183 57 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  33. 33. BRUNEI DARUSSALAM 406,000 72% 28% TOTAL POPULATION URBAN RURAL 318,900 79 % INTERNET USERS INTERNET PENETRATION 224,240 55 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 437,932 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  34. 34. CAMBODIA 13,395,682 20% 80% TOTAL POPULATION URBAN RURAL 329,680 2% INTERNET USERS INTERNET PENETRATION 412,360 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 10,189,746 76 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  35. 35. CHINA 1,339,724,852 50% 50% TOTAL POPULATION URBAN RURAL 485,000,000 36% INTERNET USERS INTERNET PENETRATION 536,000,000 40% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 916,500,000 67% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  36. 36. HONG KONG 7,108,100 100% TOTAL POPULATION URBAN 4,878,713 69 % INTERNET USERS INTERNET PENETRATION 3,828,000 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,231,419 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  37. 37. INDIA 1,210,193,422 29% 71% TOTAL POPULATION URBAN RURAL 100,000,000 8% INTERNET USERS INTERNET PENETRATION 38,045,000 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 858,370,000 71 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  38. 38. INDONESIA 237,556,363 43% 57% TOTAL POPULATION URBAN RURAL 39,600,000 17 % INTERNET USERS INTERNET PENETRATION 40,829,720 17 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 210,391,300 89 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  39. 39. JAPAN 127,720,000 86% 14% TOTAL POPULATION URBAN RURAL 99,182,000 78 % INTERNET USERS INTERNET PENETRATION 24,700,000 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 127,280,000 100 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  40. 40. LAOS 6,348,800 27% 73% TOTAL POPULATION URBAN RURAL 527,400 8% INTERNET USERS INTERNET PENETRATION 109,180 2% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 3,819,929 60% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010
  41. 41. MACAU 558,100 100% TOTAL POPULATION URBAN 280,900 50 % INTERNET USERS INTERNET PENETRATION 208,580 37 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 900,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  42. 42. MALAYSIA 28,656,000 64% 36% TOTAL POPULATION URBAN RURAL 16,902,600 59 % INTERNET USERS INTERNET PENETRATION 11,816,200 41 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 32,411,937 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  43. 43. MALDIVES 317,280 35% 65% TOTAL POPULATION URBAN RURAL 107,460 34 % INTERNET USERS INTERNET PENETRATION 114,320 36 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 465,824 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  44. 44. MONGOLIA 2,826,500 61% 39% TOTAL POPULATION URBAN RURAL 350,000 12 % INTERNET USERS INTERNET PENETRATION 236,520 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 2,483,720 88 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  45. 45. MYANMAR (BURMA) 48,337,000 31% 69% TOTAL POPULATION URBAN RURAL 110,000 0.23 % INTERNET USERS INTERNET PENETRATION N/A N/A USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 850,500 2% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  46. 46. NEPAL 26,620,809 17% 83% TOTAL POPULATION URBAN RURAL 1,072,900 4% INTERNET USERS INTERNET PENETRATION 1,296,600 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,056,830 42!% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  47. 47. PAKISTAN 177,671,000 35% 65% TOTAL POPULATION URBAN RURAL 20,431,000 12 % INTERNET USERS INTERNET PENETRATION 5,506,740 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 107,900,000 61 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  48. 48. THE PHILIPPINES 94,013,200 63% 37% TOTAL POPULATION URBAN RURAL 29,700,000 32 % INTERNET USERS INTERNET PENETRATION 26,752,000 28 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 88,119,840 94 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  49. 49. SINGAPORE 5,076,700 100% TOTAL POPULATION URBAN 3,658,400 72 % INTERNET USERS INTERNET PENETRATION 2,602,920 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 7,322,553 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  50. 50. SOUTH KOREA 48,219,000 82% 18% TOTAL POPULATION URBAN RURAL 39,440,000 82 % INTERNET USERS INTERNET PENETRATION 25,000,000 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 52,600,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  51. 51. SRI LANKA 20,653,000 15% 85% TOTAL POPULATION URBAN RURAL 1,776,900 9% INTERNET USERS INTERNET PENETRATION 1,126,020 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 18,013,623 87 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  52. 52. TAIWAN 23,197,947 78% 22% TOTAL POPULATION URBAN RURAL 16,147,000 70 % INTERNET USERS INTERNET PENETRATION 11,163,900 48 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 25,412,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  53. 53. THAILAND 67,070,000 31% 69% TOTAL POPULATION URBAN RURAL 18,310,000 27 % INTERNET USERS INTERNET PENETRATION 12,881,800 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 71,824,561 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  54. 54. VIETNAM 85,846,997 30% 70% TOTAL POPULATION URBAN RURAL 29,268,606 34 % INTERNET USERS INTERNET PENETRATION 6,800,000 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 129,729,035 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  55. 55. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  56. 56. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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