We Are Social wearesocial.sg •
@wearesocialsg DIGITAL STATSHOT SIMON KEMP • WE ARE SOCIAL KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE, AND SOCIAL MEDIA USAGE IN CHINA IN AUGUST 2015 we are social CHINA

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@wearesocialsg

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@wearesocialsg ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS INDIVIDUALS WITH AN ACTIVE MOBILE SUBSCRIPTION / CONNECTION FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MILLION MILLION MILLION MILLION MILLION DIGITAL IN CHINA 668 574659 6751,371 AUG 2015 URBANISATION: 55% PENETRATION: 49% PENETRATION: 48% PENETRATION: 49% PENETRATION: 42% • Sources: World Population Clock, Wikipedia, CNNIC, Tencent, Sina, GSMA Intelligence

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@wearesocialsg AUG 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS 12 MONTHS TO JUL 2015 12 MONTHS TO AUG 2015 12 MONTHS TO JAN 2015 12 MONTHS TO AUG 2015 NOTE THAT THIS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS +6% +2% +8% +15% +36 MILLION + 14 MILLION + 94 MILLION + 77 MILLION • Sources: CNNIC, Tencent, Sina, GSMA Intelligence

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@wearesocialsg AUG 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 45M 2H 46M 1H 43M 1H 24M • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64

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@wearesocialsg DIGITAL MEDIA WILL ACCOUNT FOR MORE THAN HALF OF THE TIME CHINESE ADULTS SPEND CONSUMING MEDIA IN 2015 • Source: eMarketer

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@wearesocialsg INTERNET IN CHINA

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@wearesocialsg AUG 2015 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 668M 49% 594M 42% • Sources: CNNIC; Wikipedia for population data

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@wearesocialsg AUG 2015 INTERNET USE: RURAL vs. URBAN ACTIVE INTERNET USERS LIVING IN CHINA’S URBAN AREAS INTERNET PENETRATION AMONGST CHINA’S URBAN POPULATION ACTIVE INTERNET USERS LIVING IN CHINA’S RURAL AREAS INTERNET PENETRATION AMONGST CHINA’S RURAL POPULATION COMPARING ACTIVE INTERNET USAGE: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS # # 473M 64% 186M 30% • Source: CNNIC

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@wearesocialsg INTERNET USE BY DEVICE AUG 2015 • Sources: CNNIC; Wikipedia for population data INTERNET USERS: ALL DEVICES INTERNET USERS: MOBILE DEVICES 668 MILLION 594 MILLION VS 89% OF ALL CHINA’S INTERNET USERS 49% OF CHINA’S TOTAL POPULATION

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@wearesocialsg AUG 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: TABLETS BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 56% 42% 3% -29% +136% -22% • Source: StatCounter, August 2015

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@wearesocialsg AVERAGE CONNECTION SPEEDS AUG 2015 • Source: Akamai State of the Internet Report FIXED INTERNET CONNECTIONS MOBILE INTERNET CONNECTIONS 4.7 MBPS VS 56% OF MOBILE CONNECTIONS ARE ‘BROADBAND’ (4MBPS+) 3.7 MBPS 32% OF FIXED CONNECTIONS ARE ‘BROADBAND’ (4MBPS+)

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@wearesocialsg SOCIAL MEDIA IN CHINA

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@wearesocialsg AUG 2015 SOCIAL MEDIA USE ## BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE SOCIAL NETWORK TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 659M 48% 574M 42% • Sources: Tencent, Sina, Baidu; Wikipedia for population data

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@wearesocialsg SOCIAL USE: PLATFORM CLAIMED AUG 2015 • Sources: latest company statements, correct as at 12 August 2015 ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 843 ! 659 ! 600 ! 300 ! 176 ! 105 ! 627 ! 574 ! 600 ! N/A! 141 ! 30 ! QQ QZONE WECHAT & WEIXIN BAIDU TIEBA SINA WEIBO YY TOTAL USERS [ANY DEVICE] USERS ACCESSING VIA MOBILE DEVICES

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@wearesocialsg SOCIAL USE: USER REPORTED AUG 2015 • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64 PERCENTAGE OF INTERNET USERS WHO CLAIM TO HAVE USED EACH PLATFORM IN THE PAST MONTH SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 61%! 54%! 54%! 38%! 38%! 20%! 17%! 15%! 14%! 14%! WECHAT & WEIXIN SINA WEIBO QZONE TENCENT WEIBO BAIDU TIEBA RENREN GOOGLE+ FACEBOOK KAIXIN001 TWITTER

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@wearesocialsg MOBILE IN CHINA

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@wearesocialsg AUG 2015 SUBSCRIPTIONS vs. USERS TOTAL NUMBER OF MOBILE SUBSCRIPTIONS NUMBER OF UNIQUE MOBILE SUBSCRIBERS AVERAGE NUMBER OF SUBSCRIPTIONS PER UNIQUE MOBILE USER # # 675 M 1,300 M 1.93 • Sources: GSMA Intelligence, Ericsson

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@wearesocialsg AUG 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) 95% 46%79% 21%1.3B • Source: GSMA Intelligence

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@wearesocialsg MOBILE SHARE BY DEVICE TYPE AUG 2015 • Source: Counterpoint, as cited in Wall Street Journal; GSMA Intelligence SALES OF NEW MOBILE PHONE HANDSETS IN CHINA IN Q1 2015 SHARE OF MOBILE CONNECTIONS IN CHINA BY ACTIVE DEVICES IN Q1 2015 90% 10% 62% 38% SMART PHONES FEATURE PHONES SMART PHONES FEATURE PHONES

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@wearesocialsg AUG 2015 ACTIVITIES ON MOBILE PEOPLE SHOPPING VIA MOBILE DEVICES (M-COMMERCE) PEOPLE USING MOBILE PAYMENT SERVICES PEOPLE MAKING TRAVEL BOOKINGS VIA MOBILE DEVICES $! 276M 270M 168M PENETRATION: 20% PENETRATION: 12% • Sources: CNNIC; Wikipedia for population data PENETRATION: 20%

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@wearesocialsg MOBILE DEVICES WILL ACCOUNT FOR ROUGHLY ONE-THIRD OF THE TIME CHINESE ADULTS SPEND CONSUMING MEDIA IN 2015 • Source: eMarketer

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@wearesocialsg AUG 2015 REGULAR MOBILE ACTIVITIES PURCHASED A PRODUCT ONLINE VIA A MOBILE DEVICE CHECKED THE WEATHER ONLINE USING MOBILE DEVICE USED A SOCIAL NETWORKING SERVICE VIA MOBILE DEVICE CHATTED TO SOMEONE VIA INSTANT MESSENGER OR LIVE CHAT TOOL ON MOBILE UPLOADED PHOTOS USING A MOBILE DEVICE SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY FIGURES REPRESENT THE PERCENTAGE OF THE TOTAL CHINESE POPULATION THAT PARTICIPATED IN EACH ACTIVITY VIA A MOBILE DEVICE IN THE MOST RECENT 30-DAY REPORTING PERIOD 20% 19%20% 20%22% • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64

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@wearesocialsg E-COMMERCE IN CHINA

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@wearesocialsg CONSUMER E-COMMERCE IN CHINA GENERATED MORE THAN US$253 BILLION (RMB1.6 TRILLION) IN SALES IN THE FIRST HALF OF 2015 – ROUGHLY 10% OF CHINA’S TOTAL CONSUMER RETAIL SALES • Source: National Bureau of Statistics of China

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@wearesocialsg AUG 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 18% 29% 15% 20% • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64

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@wearesocialsg M-COMMERCE WILL ACCOUNT FOR HALF OF ALL CONSUMER E-COMMERCE IN CHINA IN 2015 – UP 85% FROM 2014 • Source: eMarketer

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@wearesocialsg CLICK HERE TO READ OUR IN-DEPTH REPORTS ON DIGITAL, SOCIAL & MOBILE USE AROUND THE WORLD: http://bit.ly/SDMW2015 http://bit.ly/DSMAP15

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@wearesocialsg SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/ Please note that certain elements of this report are protected by Copyright © Trendstream Limited 2015: The GlobalWebIndex (GWI) data featured in this report - identified in each case by a citation to GlobalWebIndex in the footnote of the relevant slide(s) - is protected by copyright, and is used by permission of Trendstream Limited. All rights to this data, including copyright, remain with Trendstream Limited, and by accessing this report, you agree that you may only use this data for your own personal, non-commercial use, and that you will not use the data for any other purpose whatsoever without an appropriate licence from, or the prior written permission of, Trendstream Limited.

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@wearesocialsg SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this report: STATCOUNTER! GSMA INTELLIGENCE! AKAMAI TECHNOLOGIES! ERICSSON MOBILITY!

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@wearesocialsg SOURCES USED IN THIS REPORT Population data Latest reported country population from World Population Clock as cited by Wikipedia, correct as at August 2015. Urbanisation data from China’s National Bureau of Statistics, as cited by Xinhua, January 2015 Internet user data Latest available data from CNNIC (36th Statistical Report, Jul 2015); data extrapolated from GlobalWebIndex (Q2 2015); StatCounter (Aug 2015); TechInAsia; TechCrunch; ChinaInternetWatch; Akamai’s State of the Internet report (Q2 2015). Social media active account data Latest reported monthly active user data as reported by Tencent, Sina, Baidu, and YY, all correct as at August 2015; data extrapolated from GlobalWebIndex (Q2 2015). Mobile phone connections and user data Latest reported data from GSMA Intelligence (Q2 2015; Q4 2014); Ericsson Mobility Report (Jun 2015); data extrapolated from GlobalWebIndex (Q2 2015); Akamai’s State of the Internet report (Q2 2015); Counterpoint, as cited in the Wall Street Journal (May 2015). Icons and graphics Special thanks to TheNounProject.com for inspiring many of the icons in this report.

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@wearesocialsg WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.

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375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG