We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)

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This is the November 2011 edition of We Are Social Singapore's guide to Social, Digital and Mobile in Indonesia. You can find more individual country reports and a complete Asia overview at http://wearesocial.sg

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We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)

  1. 1. SOCIAL, DIGITAL AND MOBILE ININDONESIA we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. INDONESIA 237,556,363 43% 57% TOTAL POPULATION URBAN RURAL 39,600,000 17 % INTERNET USERS INTERNET PENETRATION 40,829,720 17 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 210,391,300 89 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. REPORTS OF THE NUMBER OF INTERNET USERS IN INDONESIA VARY GREATLY: 84,748,000 VS 39,600,000 SALING SILANG INTERNET WORLD STATSwe are social SOURCE: BUSINESS MEASUREMENT INTELLIGENCE, AS REPORTED IN SALING SILANG
  5. 5. MORE THAN HALF OF INDONESIA’S INTERNET USERS ARE YOUNGER THAN 20we are social SOURCE: NIELSEN
  6. 6. INTERNET USE IN INDONESIA IS HEAVILY MALE-SKEWED VS 64% 36% MALE FEMALEwe are social SOURCE: COOLFOUNDERS / COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  7. 7. PERCENTAGE OF INDONESIAN INTERNET USAGE COMING FROM MOBILE DEVICES: 61%we are social SOURCE: NIELSEN DATA QUOTED IN THE JAKARTA POST
  8. 8. PROPORTION OF DESKTOP INTERNET ACCESS IN INDONESIA COMING FROM INTERNET CAFÉS: 66%we are social SOURCE: NIELSEN
  9. 9. INTERNET PENETRATION IS ONLY 17% IN INDONESIA… >! …BUT MORE INDONESIANS USE THE INTERNET THAN LISTEN TO THE RADIO OR READ NEWSPAPERSwe are social SOURCE: YAHOO! AND TNS DATA QUOTED ON DAILYSOCIAL.NET
  10. 10. INDONESIAN NETIZENS PREFER TO 8 STAY IN TOUCH VIA SOCIAL NETWORKS 71% 51% VS OF INDONESIAN NETIZENS OF INDONESIAN NETIZENS SEND PRIVATE MESSAGES USE EMAIL VIA SOCIAL NETWORKSwe are social SOURCE: NIELSEN; REPRESENTS HABITS OF DIGITAL CONSUMERS AGED 15+
  11. 11. 89% OF INDONESIAN INTERNET USERS VISIT SOCIAL MEDIA SITESwe are social SOURCE: COMSCORE
  12. 12. FACEBOOK DEMOGRAPHICS IN INDONESIA 55-64: 45-54: 0% 65+: 2% 2% 35--44: 6% 13-17: 28% 25-34: 21% FEMALE: MALE: 40% 60% 18-24: 41%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  13. 13. TOP FACEBOOK PAGES IN INDONESIA # BRAND PAGE LIKES GROWTH 1 SURFER GIRL 1,970,681 2.10% 2 CHOCOLATOS 1,786,810 0.95% 3 BLACKBERRY INDONESIA 1,554,499 7.38% 4 YAMAHA MOTOR INDONESIA 1,325,865 1.98% 5 AXE ID 1,000,615 31.56% 6 STARBUCKS INDONESIA 620,796 0.35% 7 XL RAME 617,472 1.43% 8 OAKLEY INDONESIA 614,850 0.17% 9 NIKE FOOTBALL INDONESIA 364,634 0.88% 10 TANGO WAFER RENYAH 339,888 43.61%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  14. 14. TWEETS PER DAY IN INDONESIA: 1,293,131we are social SOURCE: SALING SILANG
  15. 15. (! )! THAT’S 15 TWEETS EVERY SECONDwe are social SOURCE: BASED ON DATA FROM SALING SILANG
  16. 16. 87% OF INDONESIAN TWEETS COME FROM MOBILE DEVICESwe are social SOURCE: SALING SILANG
  17. 17. INDONESIA’S SHERINA MUNAF - A SINGER FROM JAKARTA - HAS 1,336,781 FOLLOWERS ON TWITTER, MAKING HER THE MOST-FOLLOWED PERSON LIVING IN ASIAwe are social SOURCE: BASED ON DATA FROM SOCIALBAKERS, ACCESSED NOVEMBER 2011
  18. 18. 51% OF INDONESIAN WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  19. 19. NUMBER OF LINKEDIN USERS IN INDONESIA: 860,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  20. 20. FOURSQUARE USERS IN INDONESIA: 312,000we are social SOURCE: PENN OLSON
  21. 21. 90% OF INDONESIAN NETIZENS USE PHOTO-SHARING SITESwe are social SOURCE: COMSCORE
  22. 22. NUMBER OF BLOGS IN INDONESIA: 5,270,658we are social SOURCE: SALING SILANG, JULY 2011
  23. 23. 89% OF INDONESIA’S MOBILE INTERNET USERS ACCESS SOCIAL MEDIA SITES FROM THEIR PHONESwe are social SOURCE: YAHOO! APAC, AC CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  24. 24. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  25. 25. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

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