1. Task 1
1) Newspaper Article by Fred Attewill
This article issues an image which is
rather eye-catching and initially links to
the caption underneath it, which is in red,
a colour that is primarily associated with
danger, which relates to the overall
theme posed by the news story itself, as
the journalist clearly thinks that this is an
important issues, which is why this
significant colour has been used. It is
notable that the article is biased, as the
image caption (the rhetorical question) is
rather though provoking and has an
opinion embedded within it. The
typography for this specific article is
rather standard of that from any existing
newspaper, where the headline is put
into bold and is enlarged so that it
catches the attention of the viewer
immediately. The main body of text is
again rather standard and is clear and
coherent in the form of a san-serif font,
which is used as it is one of the most
legible typefaces and is recognised by
most age groups. Therefore, a sense of
clarity has been featured in this specific
article. It is also apparent that this article
is rather concise, as it adopts the same
format as a tabloid publication, where the
header sums up the whole of the story.
Furthermore, the story as a whole could be deemed as accurate, due to the fact that it
features statistics such as “30 per cent” and “£1,500” which is effective as it initially validates
the article and the audience may be persuaded by the bias of the author due to the use of
these figures, which make it appear as more of a serious issue in a sense. Also, the fact that
an „official‟ organisation has been featured “Morpeth Red Squirrel Action” makes it appear
more valid in general. The story is straight to the point, without harbouring any form of
ambiguity. The reader will follow a linear „plotline‟ so to speak, as it is an informative, factual
piece that contains no rhetorical questions in the main body of text, just through the red
image caption. The article registers as being rather informal, primarily due to the fact that it
includes contractions such as “doesn‟t”, instead of its formal counterpart. This reinstates the
tabloid, red-top feel of the article in general and therefore makes it appeal more to a
younger, more impressionable audience, where the bias of this specific author is likely to

2. have a profound effect upon them, even though it may be subliminal, the purpose of the
writer has been fulfilled, as their view has been absorbed by the consumer of the product.
The overall story could be seen as an argument, as the opinion of the main protagonist of
the story could differ to that of the viewer‟s, as well the “RSPCA” who were listed in this
article as part of the story itself. It is clear that the slight sense of bias in this written piece
could be seen as libel towards the primary protagonist of the story, as they have a
predominately negative light shone upon them, as well as claims that could be a mere
allegation such as “claims to have killed 250 greys”. The bias of the journalist could have
swayed the content posed by this piece, especially if they campaigned for animal rights. If
any of the claims were proven to be incorrect within this article, it could have been reported
to the PCC (Press Complaints Commission), who deal with the injustice posed by content
primarily on a print-based platform, as it may have conflicted with Clause 1 of the Editor‟s
Code of Conduct, which is „Accuracy‟.
2) Yorkshire Museum Flyer
There is a high image:text ratio
within my work, with the
prominent use of illustrations as
a way of attracting the attention
of the audience; mainly through
the cartoon teddy bears, which
initially suggest that the primary
demographic of this specific
museum flyer is a child
audience. Also, there is a
significant use of colour, which
is appropriate, as it will draw in
the attention of the viewer and
makes the overall flyer seem
more appealing in general. It is
notable that children respond to
primary colours, which is why
this piece is suited to a juvenile
audience, as the teddy bears
are coloured in red, blue and
yellow. There is a combined
sense of „clip-art‟ style imagery,
in conjunction with „real-life‟
photography within this product,
which makes it more interesting
as a whole.
Furthermore, the use of
typography is rather interesting,
as it is a general font and is rather bold, which makes it stand out from the page. Also, there
is little use of any harsh lettering so to speak, the typeface is rounded and will therefore
appeal to the audience because of this matter. In a way, a form of clarity has been featured
within this flyer, as the piece itself is rather straightforward and simplistic, due to the limited
amount of text in comparison to the high visual aspect, which is tailored to the primary
audience. In general, the piece is concise, as it does not include too much text; therefore,
the viewer will focus on the minimal amount of text, as it is an accurate document that

3. features no sense of ambiguity, as the written content posed by the flyer is a simplistic,
instructive piece that is easy for the audience to follow. As the aim of this product is to
promote the Yorkshire Museum, it is likely not to be biased, as it contains no opinions within
it, as it is simply a piece that informs the viewer of the flyer to participate in a certain event
regarding the museum itself. Therefore, there is no argumentative aspect to the product; it is
there to make people aware of an event and also to advertise the museum in the process.
The tone of the overall product is rather informal, as the text itself has punctuation missing,
however, it does not matter due to the fact that it is registered towards a younger audience,
who are likely not to pick up upon this and will be more interested by the visual aspect
instead. The fact that it is quite „colloquial‟ means that it has a light-hearted edge to it. It is
unlikely that this flyer would cause any uproar; however, legal constraints and codes of
practice would have to be taken into consideration when the product was initiated; especially
under the ASA (Advertising Standards Agency), who monitor all aspects of the media, and
since this product is a „promotional‟ piece, it would have to be checked by this regulatory
body first, before it will have been sent out into the public domain.
3) How to apply clown make-up – Step by step guidebook
The illustrations that support this „step by step guide‟ are useful, as they show the stages of
the make-up application, which is appropriate, as it compliments the main body of text, which
is rather extended, therefore, the image aspect helps to break up the large body of written
content. The illustrations are in black and white, which shows that it is primarily targeted
towards a mature audience, as a younger group would be likely to prefer a bright colour
scheme, as it would attract their attention. This shows that the technique behind the
application has more importance over the greyscale tone of the several images. The
typography used in this guidebook is rather miniscule in comparison to that of the previous
two products; however, this is targeted at an adult audience, which explains the use of a
large amount of text. The typeface appears to be a standard, san-serif font, much like the
previous two products that I analysed, as it is easy to read, even though there is a high
amount of text, it is still comprehendible.

4. Furthermore, the clarity of the guide could be seen as rather haphazard, as it does include a
good set of informative images, however, the text needs to be broken up, as it is too closeknit and could be spread out so that the consumer does not become bored of the extended
amount of text. In a sense, it is not concise, as the written content is too extensive in stature.
The booklet as a whole is likely to be accurate, however, there may be different methods to
apply this form of make-up, which have not been listed in this guide, however, it falls down to
the preferred method of the author, which could means that this product could be biased, as
the writer may have put forward their own views into the booklet. The guide is not likely to be
viewed as ambiguous, due to the fact that it is a „step by step guide‟ and is instructive, rather
than having an ending that would be fully open to interpretation. There is not an
argumentative aspect to this specific clown make-up tutorial guide, as again, it is an
instructive piece that does not have a sense of „opinion‟ to it, so to speak.
Moreover, the register of this book would be linked to an older, more mature audience, who
may not become weary of the extended amounts of text, as opposed to a juvenile audience.
The guide is rather detailed as well, which means that it would appeal specifically to an older
audience, who are more likely to pay attention to this aspect, instead of a younger type of
audience. It is clear that certain legal constraints and codes of practice would have to be put
in place before this product was created, such as the Health and Safety Act 1974, which
would have to be considered, due to the fact that different make-up products would be listed
in this book, which may cause a possible „allergic reaction‟ to some, therefore, a disclaimer
would have to be issued in a section of the guidebook itself.