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360-degree Marketing

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Vanina Delobelle
Vanina Delobelle

Presentation of 360-degree marketing means.

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360-degree Marketing Vanina Delobelle, PhD April 2008
The new integrated marketing strategy ! Integrated Marketing + Web 2.0 usages = 360-degree Marketing Definition
A user centric approach ! Integrated Marketing
Online + Offline tools ! Integrated Communication
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 usages
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 tools
360  Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to engage with 360  ?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to engage with 360  ?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What to get from a 360  strategy?
Some examples… L’Oréal on Facebook
Some examples… Lego online community
Some examples… Monster blog
For more conversations… www.vaninadelobelle.com

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