UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)
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From interaction to impact Presented by Kristin Low Co-founder On-off Design & Technology, Hong Kong and Ashwin Anandani Managing Director On-off Design & Technology, Hong Kong
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UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)
- 1. From Interaction to Impact Connecting Design with Social Outcomes
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- 9. Designing for Social Impact
- 10. Designing for Social Impact (as opposed to…?)
- 11. Business Designing for Social Impact
- 13. 13 Problem/ Solution Fit Product/ Market Fit Scale LAUNCH RISK Lots Little YOUR IDEA Are you solving the right problem for the right people in the right way? What is the best commercial solution? How should you build it?
- 14. 14 Problem/ Solution Fit Product/ Market Fit Scale LAUNCH RISK Lots Little YOUR IDEA Are you solving the right problem for the right people in the right way? What is the best commercial solution? How should you build it? What should you build? Prototype Minimum Viable Product (MVP) Beta Release What are you validating? Offering Product Execution
- 17. EXPERIENCE BEHAVIOUR ASSUMPTIONS WHY?
- 18. EcoPort
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- 21. 21 By 2018, Hong Kong will run out of available landfill space.
- 22. Hong Kong recycles 6.4% of its waste.* * Not joking.
- 23. We learnt two things: ! 1. Separation was an issue for solid waste (no-one wants to touch the gross stuff). ! 2. Transportation costs were the main hurdle for recycling to scale.
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- 26. How to Design for Social Impact
- 27. Above all, understand motivations You can’t change them, but you can design to influence behaviour once you understand them.
- 28. Design ecosystems, not (just) apps Focus on the relationship between stakeholders and selectively involve technology where it enhances interactions between them.
- 29. Disrupt a line item before you disrupt an industry It’s easier to sell a solution to an existing problem, than it is to convince someone a problem exists that needs money spent on it.
- 30. Resist definition Scoping your involvement means limiting your impact. F*ck that: Design is a contact sport.
- 31. You might not be welcome. Triads, charities. The usual.
- 32. Thank you.