8. 8
“Is all this design necessary or literally are
all these things necessary?...Had [we] not
pursued the planning philosophy I
probably wouldn't be asking myself these
kind of questions.
Richard Latham (1920–1991)
9. 9
“There are professions more
harmful than industrial design,
but only a few of them."
Victor Papenak – Preface to Design for
the real world. 1971
13. 13
The Design Value Index Study shows 10 year returns
yielding 2.19 times (219%) that of the S&P 500 for
design centric companies.
Apple Coca-Cola Ford Herman-Miller IBM Intuit Newell-Rubbermaid Nike Procter &
Gamble Starbucks Starwood Steelcase Target Walt Disney WhirlpooL
16. 16
Finally, design has a Seat at
the table.
We have proof that Good
design = Good Business
Slick Design is everywhere,
our literacy has improved.
Design thinking and
Designers in high demand.
20. 20
Have Smartphones Destroyed a Generation?
More comfortable online than out partying, post-Millennials are safer, physically, than adolescents have
ever been. But they’re on the brink of a mental-health crisis.
21. 21
Business models that permit
the underming of truth and
democracy
Attention economy is a race
to the bottom of the brain
stem.
Addiction on social media is
not an accident.
An exhaustive focus on
profits at the expense of
society.
38. 38
Desk Research STEEPL SME Interviews Futurist Panel
User Sessions Trip to Boston (Urban dense) Trip to Phoenix (Urban Sprawl)
Strategic Foresight
40. 41
Futures Cone:
With Scenario planning
Strategic Forecasting & Backcasting.
Probable
Plausible
Plausible
Possible
Possible
Most Preferable
Least Preferable
Scenario Planning: Critical
Uncertainties
2x2
41. 42
Futures Cone:
With Backcasting.
Strategic Forecasting & Backcasting.
Probable
Plausible
Plausible
Possible
Possible
Most Preferable
Least Preferable
Understand Context but aim
For most preferable.
45. 46
A
Utilitarian
lens
A
Common
Good lens
A
Rights lens
A
Fairness or
Justice
lens
A
Virtue lens
Which option will
maximize positive
outcomes and minimize
harm for everyone
affected?
Which option best
serves the community
as a whole, not just
some members?
Which option best
respects the rights of all
who have a stake?
Which option is a fair
distribution of benefits
and burdens?
Which option acts with
the perspective of
what would the best of
us do?
46. 4747
ASU is a comprehensive public research university,
measured not by whom it excludes, but by whom it
includes and how they succeed; advancing research and
discovery of public value; and assuming fundamental
responsibility for the economic, social, cultural and
overall health of the communities it serves.
55. 5656
“…society is increasingly turning to the private
sector and asking that companies respond to
broader societal challenges and think long-
term.”
Larry Fink
CEO Blackwater. Jan 2018.
56. 5757
“As designers… We must move from a do less
harm perspective to a leave things better
perspective.”
John Thackara
How to thrive in the Next Economy.
59. 60
Ruined by Design
Journey to Earthland: The great…Zucked: Waking up to the Fac…
Roger McNamee Mike Monteiro
Paul Raskin
60. 61
We create better futures through design.
Artefact is a design consultancy that partners with innovators to shape a better
future. We ground our work in our shared humanity to create lasting value for
people, business, and society.
Headquartered in Seattle, our award-winning team includes strategists,
designers, and technologists with a passion for excellence and impact.
artefactgroup.com
rob@artefactgroup.com
@robgirling
