2
CONFIDENTIAL
How to mobilize for breakthrough
innovation : Think BIG, act small
CONFIDENTIAL
David Pas
Design & innovati...
3
CONFIDENTIAL
David Pas
Design & Innovation Consultant
Guest lecturer at Integrale Productontwikkeling, Antwerpen
Design ...
4
CONFIDENTIAL
once upon a
time….
5
CONFIDENTIAL
once upon a time….
…a big beverage company lacked some new breakthrough
ideas
Budget was not an issue, but ...
6
CONFIDENTIAL
what is
‘breakthrough’?
7
CONFIDENTIAL
a breakthrough can be something simple,
but it’s never easy to make a breakthrough
8
CONFIDENTIAL
INCREMENTAL
market pull
technology
epiphanies
NEW
USERS
RADICAL
meaning driven
technology push
INCREMENTAL
...
9
CONFIDENTIAL
new technology offering and new users
EXISTING
OFFERINGS
incremental
breakthrough
NEW
USERS
NEW
OFFERINGS
e...
10
CONFIDENTIAL
only new technology
EXISTING
OFFERINGS
incremental
breakthrough
NEW
USERS
NEW
OFFERINGS
evolutionary
EXIST...
11
CONFIDENTIAL
new meaning, new technology
EXISTING
OFFERINGS
incremental
NEW
USERS
NEW
OFFERINGS
evolutionary
EXISTING
U...
12
CONFIDENTIAL
think BIG
you can build an unbeatable
and sustainable competitive
advantage through
innovations that do no...
13
CONFIDENTIAL
a breakthrough is not for ever
now old
once breakthrough
14
CONFIDENTIAL
does it need to be breakthrough?
15
CONFIDENTIAL
does it need to be breakthrough?
16
CONFIDENTIAL
it’s about speed
17
CONFIDENTIAL
timing
1 2 3
18
CONFIDENTIAL
lean approach
19
CONFIDENTIAL
C O N C E P T L A B ©
20
CONFIDENTIAL
lean approach
C O N C E P T L A B ©
idea
buildlearn
© VERHAERT
21
CONFIDENTIAL
timing
technical
conceptual
6-8 days
360°IDEATION
© VERHAERT
22
CONFIDENTIAL
timing
technical
conceptual
2 months
idea
buildlearn
6-8 days
360°IDEATION
© VERHAERT
23
CONFIDENTIAL
in the process
front end innovation strategy development
INNOVATION ROCKET PROGRAM ©
VISUALISED
IDEA
NEW A...
24
CONFIDENTIAL
objective
= to trigger more ideas
= to make ideas more ‘alive’
C O N C E P T L A B ©
25
CONFIDENTIAL
lean approach
idea
≠ a problem solved
buildlearn
C O N C E P T L A B ©
© VERHAERT
26
CONFIDENTIAL
≠ problems to be solved
= a ‘proactive’ exploration
= exploring objectives
according to themes/occasions r...
27
CONFIDENTIAL
28
CONFIDENTIAL
lean approach
idea
build
≠ a proof of concept
learn
C O N C E P T L A B ©
© VERHAERT
29
CONFIDENTIAL
30
CONFIDENTIAL
≠ building of a prototype
≠ validation
= to trigger more ideas
“build” as an extension of a description an...
31
CONFIDENTIAL
insight for money
the least effort to bring us to a new insight level
SCKETCH PROTOTYPE
COST
INSIGHT
INTER...
32
CONFIDENTIAL
33
CONFIDENTIAL
case
34
CONFIDENTIAL
it’s more about building an idea,
not about making a finished product
© humin
© humin
35
CONFIDENTIAL
36
CONFIDENTIAL
idea
buildlearn
≠ validating
C O N C E P T L A B ©
© VERHAERT
37
CONFIDENTIAL
make it a continuous proces
1
2
3
© VERHAERT
38
CONFIDENTIAL
in your
organisation
39
CONFIDENTIAL
get buy in
40
CONFIDENTIAL
how to get it landed
who needs to say yes
who should be joining
how to avoid resistance
stakeholders and o...
41
CONFIDENTIAL
forget one time the typical
processes
from problem solving to
pro-active envisioning
process, structure, p...
42
CONFIDENTIAL
CONCEPTLAB© team
core team
chairman
external specialists
resources, commitments
43
CONFIDENTIAL
think of ambitious innovation spaces,
the big issues…forget the details
embrace the unknown
….
innovation ...
44
CONFIDENTIAL
once upon a
time….
45
CONFIDENTIAL
first edition
more than 5 breakthrough concepts
1 global patent
today
2nd year
outcome goes global
remains...
46
CONFIDENTIAL
conclusion
47
CONFIDENTIAL
the “think big, act small” approach is suitable for
every ambitious company, small or large
CONCEPTLAB© in...
48
CONFIDENTIAL
timing
technical
conceptual
3x/YEAR
idea
buildlearn
360°IDEATION
© VERHAERT
49
CONFIDENTIAL
VERHAERT MASTERS IN INNOVATION®
Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19...
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Innovation day 2013 1.2 david pas (verhaert) - think big, act small

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Innovation day 2013 1.2 david pas (verhaert) - think big, act small

  1. 1. 2 CONFIDENTIAL How to mobilize for breakthrough innovation : Think BIG, act small CONFIDENTIAL David Pas Design & innovation consultant david.pas@verhaert.com THEME 1 : STRUCTURED EXPLORATION IN THE FRONT END OF INNOVATION
  2. 2. 3 CONFIDENTIAL David Pas Design & Innovation Consultant Guest lecturer at Integrale Productontwikkeling, Antwerpen Design Coach ‘5x5’ david.pas@verhaert.com
  3. 3. 4 CONFIDENTIAL once upon a time….
  4. 4. 5 CONFIDENTIAL once upon a time…. …a big beverage company lacked some new breakthrough ideas Budget was not an issue, but timing was very short
  5. 5. 6 CONFIDENTIAL what is ‘breakthrough’?
  6. 6. 7 CONFIDENTIAL a breakthrough can be something simple, but it’s never easy to make a breakthrough
  7. 7. 8 CONFIDENTIAL INCREMENTAL market pull technology epiphanies NEW USERS RADICAL meaning driven technology push INCREMENTAL TECHNOLOGYCHANGE RADICAL MEANING CHANGE based on Verganti
  8. 8. 9 CONFIDENTIAL new technology offering and new users EXISTING OFFERINGS incremental breakthrough NEW USERS NEW OFFERINGS evolutionary evolutionary EXISTING USERS based on Verganti
  9. 9. 10 CONFIDENTIAL only new technology EXISTING OFFERINGS incremental breakthrough NEW USERS NEW OFFERINGS evolutionary EXISTING USERS based on Verganti
  10. 10. 11 CONFIDENTIAL new meaning, new technology EXISTING OFFERINGS incremental NEW USERS NEW OFFERINGS evolutionary EXISTING USERS based on Verganti
  11. 11. 12 CONFIDENTIAL think BIG you can build an unbeatable and sustainable competitive advantage through innovations that do not come from the market but that create new markets Roberto Verganti
  12. 12. 13 CONFIDENTIAL a breakthrough is not for ever now old once breakthrough
  13. 13. 14 CONFIDENTIAL does it need to be breakthrough?
  14. 14. 15 CONFIDENTIAL does it need to be breakthrough?
  15. 15. 16 CONFIDENTIAL it’s about speed
  16. 16. 17 CONFIDENTIAL timing 1 2 3
  17. 17. 18 CONFIDENTIAL lean approach
  18. 18. 19 CONFIDENTIAL C O N C E P T L A B ©
  19. 19. 20 CONFIDENTIAL lean approach C O N C E P T L A B © idea buildlearn © VERHAERT
  20. 20. 21 CONFIDENTIAL timing technical conceptual 6-8 days 360°IDEATION © VERHAERT
  21. 21. 22 CONFIDENTIAL timing technical conceptual 2 months idea buildlearn 6-8 days 360°IDEATION © VERHAERT
  22. 22. 23 CONFIDENTIAL in the process front end innovation strategy development INNOVATION ROCKET PROGRAM © VISUALISED IDEA NEW APPLICATION & BUSINNESS CONCEPT CONCEPT LAB © © VERHAERT
  23. 23. 24 CONFIDENTIAL objective = to trigger more ideas = to make ideas more ‘alive’ C O N C E P T L A B ©
  24. 24. 25 CONFIDENTIAL lean approach idea ≠ a problem solved buildlearn C O N C E P T L A B © © VERHAERT
  25. 25. 26 CONFIDENTIAL ≠ problems to be solved = a ‘proactive’ exploration = exploring objectives according to themes/occasions related to the innovation ambition of the company (innovation spaces) the idea generation is based on a exploration of future technologies in combination with an exploration of consumers trends idea ‘big’ trends technology opportunities
  26. 26. 27 CONFIDENTIAL
  27. 27. 28 CONFIDENTIAL lean approach idea build ≠ a proof of concept learn C O N C E P T L A B © © VERHAERT
  28. 28. 29 CONFIDENTIAL
  29. 29. 30 CONFIDENTIAL ≠ building of a prototype ≠ validation = to trigger more ideas “build” as an extension of a description and drawings
  30. 30. 31 CONFIDENTIAL insight for money the least effort to bring us to a new insight level SCKETCH PROTOTYPE COST INSIGHT INTERPRETATIO N “BUILD” © VERHAERT
  31. 31. 32 CONFIDENTIAL
  32. 32. 33 CONFIDENTIAL case
  33. 33. 34 CONFIDENTIAL it’s more about building an idea, not about making a finished product © humin © humin
  34. 34. 35 CONFIDENTIAL
  35. 35. 36 CONFIDENTIAL idea buildlearn ≠ validating C O N C E P T L A B © © VERHAERT
  36. 36. 37 CONFIDENTIAL make it a continuous proces 1 2 3 © VERHAERT
  37. 37. 38 CONFIDENTIAL in your organisation
  38. 38. 39 CONFIDENTIAL get buy in
  39. 39. 40 CONFIDENTIAL how to get it landed who needs to say yes who should be joining how to avoid resistance stakeholders and ownership
  40. 40. 41 CONFIDENTIAL forget one time the typical processes from problem solving to pro-active envisioning process, structure, plan… not your daily attitude
  41. 41. 42 CONFIDENTIAL CONCEPTLAB© team core team chairman external specialists resources, commitments
  42. 42. 43 CONFIDENTIAL think of ambitious innovation spaces, the big issues…forget the details embrace the unknown …. innovation spaces and themes CONCEPTLAB© themes © VERHAERT
  43. 43. 44 CONFIDENTIAL once upon a time….
  44. 44. 45 CONFIDENTIAL first edition more than 5 breakthrough concepts 1 global patent today 2nd year outcome goes global remains a lean “think big, act small” approach
  45. 45. 46 CONFIDENTIAL conclusion
  46. 46. 47 CONFIDENTIAL the “think big, act small” approach is suitable for every ambitious company, small or large CONCEPTLAB© ingredients courage - creativity - flexibility make it a part of your daily business continuity is more important than budget
  47. 47. 48 CONFIDENTIAL timing technical conceptual 3x/YEAR idea buildlearn 360°IDEATION © VERHAERT
  48. 48. 49 CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® Netherlands ESIC European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)618 12 19 19 derk.schneemann@verhaert.com More at www.verhaert.com MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation.

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