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Mobile Internet and Future of television Igor FaletskyCEO, Mobify 	@igorskee
MOBIFY
Mobile Web Growth Morgan Stanley predicts that before 2015, mobile browsing will outpace desktop browsing Internet users (million) Source: Morgan Stanley Research
7 mobile tendencies
1. 3G Smartphones: video in the pocket
TV penetration down from 98.7% to 96.9% in 2010
Smartphones on the rise with mobile video viewership up 41 percent since 2009
2. Facebook
3. Online Advertising
Apple iAds
Kiip rewards
4. Mobile TV  vs. Mobile Video
5. Mobile Apps for TV
6. New Distributors
7. Apple TV
What will be next?
Have questions? Please, write! igor@mobify.com

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Igor Faletski - Mobile internet: companion or rival of television?

Editor's Notes

  1. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  2. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  3. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  4. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  5. 98.7 to 96.9
  6. 98.7 to 96.9
  7. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  8. 98.7 to 96.9
  9. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  10. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  11. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  12. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  13. 98.7 to 96.9
  14. 98.7 to 96.9
  15. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  16. 98.7 to 96.9
  17. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  18. 98.7 to 96.9
  19. 98.7 to 96.9
  20. 98.7 to 96.9
  21. 98.7 to 96.9
  22. 98.7 to 96.9
  23. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  24. 98.7 to 96.9
  25. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  26. Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month