2. Unaffected by the 2008 recession 350,000+ in iTunes App Store 100,000+ in Droid App Store Numbers are climbing Smartphone market is expanding Not just a “fad”
3. 52% of Americans using apps 4-5 times per day 17.7 billion apps to be downloaded China contributes 36% $15.1 billion word wide 190% jump from last year 2011
4. Utilize: Adwhirl, AdMob, iAd 16% of revenues go to advertising 30% by 2014 2.6% average CTR 1.90 eCPM 8 times higher than FaceBook Advertising Through Apps
5. Many organizations have own apps Ebay, Amazon, Allstate, etc. 70% of revenue goes to developers Free is better Top 100 make $400-$1200 per day Peak, decline, steady level Creating Your Own App
6. Mobile app market is growing Use of smartphones is increasing The future looks promising Plenty of options Overall a good investment Conclusion
