Why SocialNetworks Matter? Travis Warren, W H I P P L E H I L L Thursday, September 13 9:00 - 10:00
FLICKR / STUCKINCUSTOMS
Markets were Markets FLICKR/MARCP_DMOZ
Industrial Interruption FLICKR/LAWRENCE_EVIL
Business is shipping FLICKR/LORDFERGUSON
Power swung sodecisively to thesupply side thatmarket became averb: something you do to customers. WHIPPLEHILL
“One problem: there is no demand formessages. The customer doesn’t want to hearfrom business, thank you very much. Themessage that gets broadcast to you, me, and therest of the earth’s population has nothing to dowith me in particular. It’s worse than noise. It’san interruption. It’s the Anti-Conversation.
That’s the awful truth about marketing. Itbroadcasts messages to people who don’t wantto listen. Every advertisement, press release,publicity stunt, and giveaway engineered by aMarketing department is colored by the factthat it’s going to a public that doesn’t ask tohear it.”