Social media is not just for Kids…it’s the must have tool for your business<br />@AndrewGrill   Online Marketing Conferenc...
Social media is just like real life!<br />
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is bette...
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is bette...
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is bette...
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is bette...
The competitive advantage <br />of truth<br />Failing to deliver and sustain truth will be indicators of broader operation...
The twitter tax<br />“When you promote your online social monitoring you’re agreeing to pay the tax for the failures of yo...
Social media in the hotel industry<br />“”<br />
Social media in the hotel industry<br />“”<br />
Social media is noisy<br />
Social media isdemanding<br />
Social media is unforgiving<br />
Social media is NOT<br />a replacement for marketing<br />
Social media can drive yourmessage further<br />
You need to give people something to talk about and share<br />
http://lc.tl/meerkat<br />
http://lc.tl/tippex<br />
Mobile in the mix<br />
What is it about mobile?<br />Personal – my media<br />Always carried <br />Always on<br />Built in payment<br />Recounts ...
200 million Facebook users<br />update via their mobile<br />
40% of all tweets are from a mobile<br />
135 million tweets per day<br />
= 54 million mobile tweets<br />
One to watch - Foursquare<br />http://lc.tl/4<br />
When do people visit my store?<br />
So you need a social media guru to do all this?<br />
Social Media <br />
Social Intelligence<br />
“If you’re not open to feedback,you’re not ready to play”<br />http://lc.tl/fedex<br />
The Future of Social<br />
Peer Advocacy<br />
What Next?<br />
Grab your brand<br />
Listen…<br />
http://lc.tl/vt<br />
Learn..<br />
Promote your presence<br />
Engage..<br />
Integrate..<br />http://lc.tl/4rules<br />
@AndrewGrillContact via http://lc.tl/cSlides http://lc.tl/omce0788 198 6694<br />
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Andrew Grill OMCE2011 March 2011

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Presentation by Andrew Grill at the March 2011 Online Marketing Conference in Nottingham. More on the conference at http://lc.tl/omce

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  • Catherine, thanks so much for your kind words and for hosting the slides on http://henmore.blogspot.com
    Great to meet you at #ocme2011
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  • Thanks Andrew, just added these slides to my blog review of yesterday. Worthwhile day and great to meet you. Cheers Catherine (@IdeasStrategies)
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Andrew Grill OMCE2011 March 2011

  1. 1. Social media is not just for Kids…it’s the must have tool for your business<br />@AndrewGrill Online Marketing Conference & Exhibition<br />EMCC, 21st March 2011<br />
  2. 2. Social media is just like real life!<br />
  3. 3. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. <br />
  4. 4. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. <br />
  5. 5. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. <br />
  6. 6. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. <br />Operations delivers.<br /> Any gap between the two drives a conversation on the social web. <br />Dave Evans http://lc.tl/gap<br />
  7. 7. The competitive advantage <br />of truth<br />Failing to deliver and sustain truth will be indicators of broader operational weaknesses.<br />“<br />Failing to deliver and sustain truth will <br />be indicators of broader operational weaknesses<br />”<br />Jonathan Salem http://lc.tl/truth<br />
  8. 8. The twitter tax<br />“When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s operators to do their jobs.”<br />http://lc.tl/tax<br />
  9. 9. Social media in the hotel industry<br />“”<br />
  10. 10.
  11. 11. Social media in the hotel industry<br />“”<br />
  12. 12.
  13. 13. Social media is noisy<br />
  14. 14. Social media isdemanding<br />
  15. 15. Social media is unforgiving<br />
  16. 16. Social media is NOT<br />a replacement for marketing<br />
  17. 17. Social media can drive yourmessage further<br />
  18. 18. You need to give people something to talk about and share<br />
  19. 19. http://lc.tl/meerkat<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23. http://lc.tl/tippex<br />
  24. 24. Mobile in the mix<br />
  25. 25. What is it about mobile?<br />Personal – my media<br />Always carried <br />Always on<br />Built in payment<br />Recounts the audience<br />There at the point of creative impulse<br />Alan Moore “The glittering allure of the mobile society” http://lc.tl/allure<br />
  26. 26. 200 million Facebook users<br />update via their mobile<br />
  27. 27. 40% of all tweets are from a mobile<br />
  28. 28. 135 million tweets per day<br />
  29. 29. = 54 million mobile tweets<br />
  30. 30. One to watch - Foursquare<br />http://lc.tl/4<br />
  31. 31. When do people visit my store?<br />
  32. 32. So you need a social media guru to do all this?<br />
  33. 33. Social Media <br />
  34. 34. Social Intelligence<br />
  35. 35. “If you’re not open to feedback,you’re not ready to play”<br />http://lc.tl/fedex<br />
  36. 36. The Future of Social<br />
  37. 37. Peer Advocacy<br />
  38. 38. What Next?<br />
  39. 39. Grab your brand<br />
  40. 40. Listen…<br />
  41. 41. http://lc.tl/vt<br />
  42. 42. Learn..<br />
  43. 43. Promote your presence<br />
  44. 44. Engage..<br />
  45. 45. Integrate..<br />http://lc.tl/4rules<br />
  46. 46. @AndrewGrillContact via http://lc.tl/cSlides http://lc.tl/omce0788 198 6694<br />

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