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The Digital Lab @ SXSW 2015: Don't Miss These Panels!

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SXSW Interactive 2015 is set to take off! This year’s festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make.

So, the Digital Lab has assembled its own day-by-day “curated tour” of SXSW specifically for brands and marketers.

We’ll also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.

Published in: Marketing

The Digital Lab @ SXSW 2015: Don't Miss These Panels!

  1. 1. @
  2. 2. SXSW Interactive 2015 is set to take off! This year’s festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make. So, the Digital Lab has assembled its own day-by- day “curated tour” of SXSW specifically for brands and marketers. We’ll also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.
  3. 3. FRIDAY, MARCH 13TH
  4. 4. The 3M LifeLab 3M is making a splash at SXSW 2015, with a number of awesome events and experiences around town. Visit the one-of-a-kind 3M LifeLab structure. It’s an interactive experience at Brush Square Park (East 4th and Trinity) made with innovative 3M materials and designed by the world-renowned architects at SOFTLab. Look, listen, touch and learn how much 3M science has been powering life- changing innovations for more than 100 years. At the 3M LifeLab (open March 13 – 15 from 10am – 6pm daily) you can: • Pick up a tote, draw your own design on a Post-it® Dry Erase Surface for a maker to create using 3M™ Scotchlite™ Reflective Material • Get a one-of-kind photo of yourself at our Dazzle Booth. The black background transforms into a brilliant white light, thanks to the 3M™ Scotchlite™ Reflective Film 680 SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 Friday – Sunday 10:00AM – 6:00PM Daily Brush Square Park East 4th and Trinity
  5. 5. VISA’s Everywhere Lounge Every March, Austin hosts the largest interactive conference of the year. Thousands of the smartest minds around the globe from digital, social and mobile come together to network, learn and discuss the latest trends. This year, VISA is hosting a series of events during this interactive conference in Austin in a space we’re calling the Everywhere Lounge.  The Lounge will be open daily where you can experience VISA mobile commerce with Apple Pay & VISA Checkout, craft coffees & micro-brews from the Wright Bros. and a farmer’s market style cafe showcasing Austin & the San Francisco Bay Area. (Limited space. Confirmed RSVP required for some events.) For full list of VISA events please visit: http://visatechmatters.tumblr.com/post/112817923405/join-us-at-visas- everywhere-lounge-in-austin SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 Friday – Tuesday 9:00AM – 7:00PM (Various Events) 908 East 5th St & San Marcos St
  6. 6. What is a Brand Now Anyway? 11:00AM - 12:00PM Sheraton Austin: Capitol Ballroom  701 E 11th St It used to be so simple. Brands were meant to assure the quality of a product that manufacturers sold and consumers bought. But in the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve now? Digital platforms invite, almost require that producers have voices, hold conversations, build relationships – behave more like people than manufacturers. And now consumers themselves take an active role in shaping the reputation and nature of brands almost in real time. Reputations can be sullied so quickly online, but can they be rebuilt and reformed? We ask three prominent brand marketers to reflect on the big question – how has the digital revolution changed the value and purpose of a brand?  Presented by Media Post Presenters: James Ward EVP Chief Strategy & Integration Officer Doner Partners LLC Laura Gordon VP Brand Innovation 7-Eleven Russell Wager VP Marketing Mazda SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 Vinoo Vijay Exec VP / CMO TD Bank N/A
  7. 7. #nofilter: Pros and Cons of Constant Connection 12:30PM – 1:30PM JW Marriot: Salon 8  110 E 2nd St What is the true cost of being connected online 24/7? Is what we get worth what we give up? These are the conversations we will have with #NoFilters: The Pros and Cons of Constant Connection. We’ll examine how technology is evolving human behavior in business, education, advertising, pop culture, parenting and more, and how it is changing our ideas of privacy, entertainment and our own sense of self. Then we'll discuss the benefits and possible consequences of these emerging digital experiences. Presenters: AJ Scherbring Associate Creative Director Digitaria Jenny Stoltenow Posy-it® Brand Mktg Communications Manager 3M Krystine Batcho Professor Le Moyne College SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 Paul Tyma Co-Founder Refresh N/A
  8. 8. Do You Know the ROI of WOM? Do You Want To? 12:30PM – 1:30PM Hyatt Regency Austin: Zilker Ballroom 2 208 Barton Springs Rd Many marketers recognize that word of mouth (WOM)/earned media, online and off, is the most effective form of advertising, but precisely how effective is it? Up to now, there’s been no industry- wide, definitive study to answer that question, but the Word of Mouth Marketing Association (WOMMA) has changed all of that with its new “Return on WOM” study. We now know the ROI of WOM marketing and, more importantly, how it can be maximized for brands across a variety of categories. This study has brought together leading brands across a variety of categories to share data and insights, and in this panel, study participants (as well as Peter Storck, Chairman of the WOMMA Research & Measurement Council) will discuss how the results finally quantify the value of earned media relative to paid/owned, and what that means for the future of WOM. This is a unique opportunity to learn what cutting-edge market-mix-modeling techniques reveal about how WOM should fit into your overall marketing mix. Presenters: Beth Rockwood SVP, Marketing Resources Discovery Communications Edward Wild Sr Dir, Analytics – Pepsi Beverages PepsiCo Greg Pharo Director, Marketing Research & Analytics AT&T Mobility SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 Peter Storck SVP Research & Analytics House Party Inc N/A
  9. 9. Content Marketing vs Don Draper: The End of Ads 2:00PM - 3:00PM Sheraton Austin: Capitol Ballroom  701 E 11th St From branded entertainment and viral video to native advertising and social media presence, the real innovation, creative energy and money in digital marketing seems headed away from traditional advertising. It is all about content now. Brands are publishers, entertainers, resources. Sponsors don’t interrupt digital media experiences; they help build and enhance them. They need to reach out to niche audiences in countless smaller channels with custom content that is relevant to that consumer. So, is advertising as we know it a relic of 20th century mass media? Is there still room for the big idea in this world of fragmented, personalized experiences? Is Don Draper obsolete?  Presented by Media Post Jamie Reillly Chief Creative Officer Kastner and Partners Linda Boff Global Exec Dir. Brand Marketing GE Corporate Maya Kosovalic Head of Media and Digital Communications L’Oreal Stephanie Losee Managing Editor Dell N/A SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 Presenters:
  10. 10. Brand and Deliver: Creating Custom Branded Content 3:30PM - 4:30PM Hyatt Regency Austin: Texas Ballroom 4-7  208 Barton Springs Rd These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor. Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities. Luke Simmons Creative Director College Humor / Electus Digital Spencer Griffin VP Big Breakfast SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 Presenters:
  11. 11. How SciFi Drives Marketing In the Exponential Age 3:30PM - 4:30PM Hyatt Regency Austin: Zilker Ballroom 2  208 Barton Springs Rd Historically, Fortune 500 marketers, including home improvement retailer Lowe’s, grew their brands through mass exposure to unified radio and television audiences. Today, individuals expect on-demand, interactive content that engages and inspires. Marketers use storytelling to build emotional connections with consumers, but often fall flat.Companies like Lowe’s, SciFutures and Opera Mediaworks are succeeding with a new approach to storytelling – even hiring science fiction writers to bring possible futures to life for executives and consumers. Tangible examples of effective storytelling in the Exponential Age are the Holoroom, a home improvement simulator from Lowe’s and SciFutures that allows people to create dream homes in augmented reality, and Opera Mediaworks' AdColony Instant Play marketing platform that delivers HD mobile video with no load times. Join this session to learn how Lowe’s, SciFutures and Opera Mediaworks deliver consumer experiences of the future today. Ari Popper CEO & Founder SciFutures Kyle Nel VP Head od Innovation Labs – Lowe Lowe’s SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 Presenters:
  12. 12. SATURDAY, MARCH 14TH
  13. 13. Trailblazers in VR Domain 12:30PM - 1:30PM Austin Convention Center: Room 18ABCD  We are witnessing an unprecedented evolution in VR that will lead to new forms of entertainment experiences. Everyone dreams of the VR cinema of tomorrow but it is clear that porting over the storytelling language of traditional cinema is not the answer. Or is it? How do you tell an emotionally engaging story in VR? Join a conversation moderated by producer Amit Breuer with trailblazers sharing their discoveries and challenges in producing and engaging audiences in VR: Jason Rubin, Head of Worldwide Studios at Oculus VR, Wolfgang Bergmann, CEO of ARTE Germany, Europe’s largest cultural network who is exploring VR as a content platform to reach audiences, and Thomas Wallner, head of DEEP360, a Toronto company developing tools for VR based cinema. Amit Breuer President Amythos Media Inc Jason Rubin Head of Worldwide Studios Oculus VR Thomas Wallner Founder Pres DEEP Inc Wolfgang Bergmann CEO ARTE Deutschland SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 Presenters:
  14. 14. Social Media and Diversity: The ROI for Brands 3:30PM - 4:30PM Austin Convention Center: Ballroom F  Within the next 5 years, multicultural consumers will drive 86% of the total spending growth in retail. Looking at future potential earnings without including these groups will only address 10% of the growth opportunity; leaving money on the table. Racially diverse populations have $3.2 trillion in buying power while LGBT buying power is currently $790 billion. It's important for brands and marketers to recognize and harness this immense potential. The best decision a brand can make is to embrace emerging markets within its marketing and business strategy. Social media allows brands and marketers to build communities and start conversations among emerging and diverse audiences in ways that were not possible before. The panel will focus on how brands and marketers can strategically create an inclusive, authentic community using social media in order to create loyal, life-long customers and brand advocates. Abraham Cajudo Founder / Director Framekicker Andre Blackman Principal Strategist Pulse+Signal Nailah Blades CEO Donna+Nailah Pam Slim CEO Ganas Consulting LLC SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 Presenters:
  15. 15. Latino Tech-Culture Powers Up 5:00PM – 6:00PM Austin Convention Center: Ballroom F  NPR, Nielsen, AT&T and EthniFacts examine how Latinos are using technology to explore and redefine their evolving cultural identities. Trends writer & researcher, Guy Garcia, will moderate a panel featuring Maria Hinojosa of "America by the Numbers" which focuses on the dramatic demographic shifts affecting the country. Joining Maria will be Monica Gil of Nielsen who will share the most recent technology usage cross-platform data used by Latinos. Cristina Gamboa of AT&T will join them to discuss the business implications for companies like AT&T, one of the largest technology companies in the world. Cristina Garcia Gamboa Director of Hispanic Marketing & Advertising AT&T Guy Garcia Pres New Mainstream Initiatives EthniFacts Maria Hinojosa Anchor & Exec Producer, Latino USA, NPR Futuro Media Group Monica Gil Sr VP & GM Multicultural Growth & Strategy Nielsen SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 Presenters:
  16. 16. SUNDAY, MARCH 15TH
  17. 17. Biometrics and Identity: Beyond Wearable 9:30AM - 10:30AM JW Marriot: Room 203-204  110 E 2nd St From mobile devices to wearable gear, the increasingly ergonomic, small, lightweight, body conscious, attachable, controllable and comfortable devices we use are becoming physical extensions of ourselves. From phone to fitbit, as we become more dependent on these devices, our comfort level with the capture and use of our intimate personal data increases. However, will we become comfortable using our biometric and genomic data to digitally unlock our every day lives -- from car to communications, home security to banking, healthcare to services? We are moving beyond wearables, to an age where products like biyo, which connects physical payment to a scan of the unique veins in the human palm, are becoming present market realities. What are the implications of using personal biometric data as the virtual keys that unlock our very real lives? How should we feel about using such sensitive, personal data as a means of self-identification? Part of the IEEE Future Identity Series. Heather Schlegal Futurist/Social Scientist The Purple Tornado John C Havens Founder The H(app)athon Project Leslie Saxon Executive Dir/Founder USC Center for Body Computing MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 Presenters:
  18. 18. My Data Belongs to Who? 9:30am – 10:30am JW Marriott [Room 205] In the early days of radio, the revenue model was to sell radio sets. But households only need a finite set of radios. More valuable than the radio itself was the information that the radios could receive. And the business model shifted from hardware to advertising -- a share in the information. Today we're at the dawn of the age of connected devices. As with radio, value ultimately comes not from the hardware, but from the data and the information it represents. From wearables to smart homes, and self-driving cars to genomics, we're collecting unprecedented quantities of data, much of it incredibly personal. In this world of ubiquitous measurement, who should be entitled to a stake in all of this data? What is the impact of user agreements on the data coming off of wearables and other devices? With larger players entering the wearables space, it's becoming a big deal who owns the data and why. Ernesto Ramirez Program Director Qualified Self Labs Rachel Kalmar Data Scientist Sensored MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 Presenters:
  19. 19. The Future of Native Advertising 11:00am – 12:00pm Hyatt Regency Austin [Ziker Ballroom 2] Suddenly, native advertising is everywhere. In your searches, your favorite publications, and social feeds. But really, native has been around for a long time. Part of the reason native advertising has exploded recently is that consumers are hard to pin down. They are constantly mobile, use multiple devices, have shorter attention spans than ever, and demand relevance in everything they consume. Therefore, marketers must be more strategic with their ad creation, meanwhile, social platforms must prove they can be profitable businesses and publishers are desperate for new revenue streams. The result is the perfect storm of native advertising creation. However, content simply disguised as part of the experience, with a subtle ‘sponsored’ tag is hardly innovative. Native advertising is the future, but it will look very different than what we see today. In this panel we will discuss the future of successful native advertising and why it will benefit both advertisers and consumers. Brewster Stanislaw CEO & Co-Founder Inside Social Jill Jing SVP Mktg & Partnerships Cartoon Network, Adult Swim Mitch Brandow Exec VP Energy BBDO Nikhil Sethi Co-Founder & CEO Adaptly MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 Presenters:
  20. 20. Your Connected World: What Did You Sign Up For? 3:30PM - 4:30PM Austin Convention Center: Ballroom A  We’re already on a speedy path to a fully connected life whether you’ve embraced it or not. People now have the convenience of stringing together various products – from wearables that talk to your thermostat to smart washing machines and refrigerators – to aid in making life more seamless, thanks to the Internet of Things. But how risky is this for you and I? What about privacy? How will my data be used? Are my non-connected devices now useless? Scott Weiss, General Partner at Andreessen Horowitz and Quirky CEO Ben Kaufman will discuss the impact connected products have made on our lives thus far, which industries are heating up for adoption and what can be expected next. What does the fully connected life look like? How long will it take to get there? Hear from a seasoned investor and entrepreneur on the front lines as they paint what the connected future will look like – and how you might be able to help build it. Ben Kaufman Founder & CEO Quirky Scott Weiss General Partner Andreessen Horowitz MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 Presenters:
  21. 21. MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 Omnicom/Marketo CMO Panel 4:00PM - 5:00PM The Vulcan Gas Company Join Marketo and Omnicom for an exclusive CMO panel discussion. Panelists will include Marketo’s CMO, Sanjay Dholakia, as well as CMO’s from Annalect, Esurance, Philips, GM, and TBWA, who will be discussing the future of marketing in this rapidly changing landscape. To attend, register here: https://www.eventbrite.com/e/marketos-engagement-lounge-at- sxsw-sunday-march-15th-registration-15594957939
  22. 22. DJ TOKiMONSTA Global Head of Consulting CAA Sports MONDAY MARCH 16 TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 Presenters: 3M and BBDO: MTV DJ From The Heart 4:00PM - 5:00PM 3M LifeLab Tent: Brush Park To cap off a weekend of celebrating 3M Innovation in the LifeLab Tent, 3M and BBDO are partnering to host a similarly innovative music event. Famed DJ, TOKiMONSTA, will perform an hour long set in the LifeLab Tent. The catch? TOKiMONSTA’s set will be controlled with a 3M Littmann Electronic Stethoscope, taking the beat from TOKiMONSTA’s heart and using it to set the beat for the music.
  23. 23. MONDAY, MARCH 16TH
  24. 24. Behind the GIF: The Future of Online Visual Culture 9:30am – 10:30am Austin Convention Center: Room 12AB Communication online is increasingly visual. Whether GIFs, emoji, or image macros - the emergent culture of the web is centered around images more than text or full video. How did this happen? What are the root causes? And where is it likely to go into the future? There are many parts to this story: part of it is generational - there have been important shifts in the communication behavior of younger and older demographics of web users. Another big part of the story is infrastructure: platforms like Imgur, Tumblr, and Giphy has propelled the accessibility and ease of sharing images at rapid speed through the communities of the web. This panel will bring together an unprecedented conversation between the creators, platforms, and commentators of the evolving visual frontier of the web. We’ll tackle the latest developments in the space, and give a glimpse of what’s to come. Alex Chung Founder & CEO Giphy Selena Larson Journalist The Daily Dot Tim Hwang Director of Marketing Imgur LLC Victoria Taylor Dir. of Communications reddit TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 Presenters:
  25. 25. Conversations with Digital Natives: Teens Talk 11:00am – 12:00pm Hyatt Regency Austin Gen Z is set to be one of the largest segments of the population and is very different than previous generations. They’ve grown up with tech & a very different media world. They’ve come off a recession, changing their view of work & money. They’re more connected than ever before, but in smaller circles. They are the DIY generation, coding, using 3D printers and not afraid of what tech can do. Sydney & William, two 13 year olds from the NY Metro area, have been interviewing their peers to get a better view into how they live and their relationships with tech & media. You’ll hear first-hand what this generation, of teens, is doing, thinking and making. What are the trends they're seeing and what do they think the future holds? How do they feel about the pressing tech issues of the day? Do they share the same concerns of tech that older generations have? In addition, they will share video interviews with other students from their school, to show a broader range of thinking and opinion. David Polinchok Dir of Marketing AT&T Big Data Sydney Polinchock Student Montclair Kimberly Academy William Goodall Student Montclair Kimberly Academy TUESDAY MARCH 17 FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 Presenters:
  26. 26. Stories Asunder: Tales for the Internet of Things 2:00PM - 3:00PM Austin Convention Center: Austin Suite   In the future, even inanimate objects will be squawking for your attention. Let’s give them something interesting to say! We experiment with site-specific storytelling. Asunder is an Austin-based mobile app that uses iBeacons for non-linear hyper-local stories. Two projects in Amsterdam are the HearUsHere augmented audio platform and a museum project that unlocks the stories of Dutch Golden Age paintings. Our panel will discuss:  • New narrative patterns of site-specific storytelling  • Best practices for content that is site-specific, nonlinear, and dispersed  • Using stories + IoT reconnect us to our surroundings Join us as we build the future of storytelling by re-purposing the IoT for the public sphere. Heath Pecorino Futurist The Short Box Klasien van de Zandschulp Sr Interaction Designer Lava Lab Lisa Woods UX / UI Designer thirteen23 Sam Patteson Lead Mobile Developer Rosetta Stone Ltd Shaun Dubuque Sr. Software Engineer Retailmenot Inc Labs FRIDAY MARCH 13 SATURDAY MARCH 14 TUESDAY MARCH 17 SUNDAY MARCH 15 MONDAY MARCH 16 Presenters:
  27. 27. Lessons from BuzzFeed 3:30pm - 4:30pm Austin Convention Center: Exhibit Hall 5 Co-founder and CEO Jonah Peretti will share how BuzzFeed emerged from the early web scene of memes-makers and bloggers, grew into a global news and entertainment company, and continually adapted as the web changed and new social platforms emerged. For the first time, he will share the internal strategy document that BuzzFeed is using to drive their next stage of growth in a world where links, browsers, and desktop computers are increasingly less important. The talk will include lessons you can apply to your own work and help you prepare for major industry shifts that are already underway. Jonah Peretti CEO & Co-Founder BuzzFeed FRIDAY MARCH 13 SATURDAY MARCH 14 TUESDAY MARCH 17 SUNDAY MARCH 15 MONDAY MARCH 16 Presenters:
  28. 28. SADvertising: Why Tears Are the New Tactic 5:00pm - 6:00pm Hyatt Regency Austin: Hill Country ABCD It’s time to stop blaming the onions and admit it, todays’ ads and online videos are making us cry. There seems to be an increasing desire among marketers to move from the funny, sexy, aspirational associations with their brands in favor of making a connection with their consumer with an emotional gut punch. From Skype’s stirring story of two girls whose friendship flourished half a world away, to Swiffer’s inspirational look into the domestic life of a disabled man, emotional content is only growing stronger as a teary trend in the advertising landscape. We’re moved, but do we act? And what’s fueling this trend? Why is more value being placed on true story content that promises a good cry? Hear from brands and advertisers on both sides of the (sob) story to learn when sentiment trumps logic and how to incite that deeper connection without being emotionally manipulative. We’ll discuss the role that social sharing and technology play while maybe—just maybe—shedding a tear or two. Pete Carter Marketing Director & Creative Strategist Proctor & Gamble PJ Pereira CCO & Co-Founder Pereira & O’Dell Heidi Arthur SVP, Group Campaign Director Ad Council Teressa Iezzi Writer, Editor Fast Company FRIDAY MARCH 13 SATURDAY MARCH 14 TUESDAY MARCH 17 SUNDAY MARCH 15 MONDAY MARCH 16 Presenters:
  29. 29. Tools of an Industrial Craftsman 5:00pm - 6:00pm JW Marriot: Salon B 110 E 2nd St In today’s ever connected world, user experience is the building block of a smarter, more contextualized life. The Industrial Internet is driving the physical world to a more efficient place, and more than ever people are interacting with the machines – from jet engines to wind turbines – around us. But this human-machine interaction is not possible without craftsmanship. This discussion will focus on how designers and developers are working together to create new trends and how technology and traditional craft can and will co–exist. Greg Petroff GM of the User Experience Center of Excellence GE Software Kendra Shimmell Managing Director Cooper Andrew Crow Head Design Uber FRIDAY MARCH 13 SATURDAY MARCH 14 TUESDAY MARCH 17 SUNDAY MARCH 15 MONDAY MARCH 16 Presenters:
  30. 30. TUESDAY, MARCH 17TH
  31. 31. Contextual Mobile UX in the Age of Beacons/Wearables 11:00am – 12:00pm Radisson Town Lake: Riverside Ballroom In the mobile era, the air in nearly every store, museum, mall, park, concert, and stadium is increasingly influenced by the digital. From search and social to shopping, users want the speed and experience of the online world, offline–and the same players that took half the pie with ecommerce have now set their sights on the physical store. With beacons rolling out across the country, the age of contextual mobile experiences is upon us. Thanks to these devices, we’re on the verge of seamless digital enhancement for our offline lives. This panel will discuss some of the coolest ways that smarter phones could help us in the very near future. Presented by InMarket. Sohrab Pirayesh VP Design & UX inMarket Craig Kostelic Head of Sales Bon Appetit & Epicurious Chris Hiland Chief Strategy Officer BPN FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 Presenters:
  32. 32. Media, Tech, and What’s Next? 12:30PM - 1:30PM Austin Convention Center: Exhibit Hall 5  Join Pete Cashmore, Mashable Founder and CEO, as he discusses what 2015 has in store for technology, social media and its convergence with the digital media industry. The fireside chat will cover how technology, social media and the explosion of digital have and will affect the world’s consumption habits, business models and the way we live. Julia Boorstin Reporter CNBC Pete Cashmore CEO, Mashable FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 Presenters:
  33. 33. The Future is Short-Form: Storytelling for Today 12:30pm – 1:30pm Hyatt Regency Austin: Texas Ballroom 2-3 Short-form content has emerged as a new form of storytelling as Millennials continue to alter their entertainment consumption habits. With the ubiquity of mobile phones and tablets, Millennials are watching short, snackable video clips more than ever. In this session moderated by Bloomberg’s Lucas Shaw, Bonnie Pan, executive vice president of programming at Maker Studios will discuss the rise of short-form content and changing viewing habits. Pan will share her exclusive insight on working with brands and content creators to develop new, innovative programming for Maker’s millennial audience. This session will discuss best practices for storytelling using short-form content and why this new medium has resonated so strongly with Millennials. Bonnie Pan Exec VP of Programming Maker Studios David Freeman Co-Head Creative Artists Agency Lucas Shaw TV + MusicReporter Bloomberg News FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 Presenters:
  34. 34. Data Visualization for Social Good 2:00pm – 3:00pm Trinity Hall Data Visualization is a powerful practice for making sense of raw data. In this hands-on session, we will work with open data from the City of Austin to create prototypes that visually represent public data and invite exploration and explanation. Our prototyping work will also reveal a broader framework for the visual representation of data: why we do it and how to do it effectively. The prototypes created in the session will be presented to the City. This event is part of the Social Good Hub Program, learn more at http://sxsw.com/sxgood. Located in the Social Good Hub Theater Aaron Hall Asst Prof. of Data Visualization Parsons FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 Presenters:
  35. 35. Corporate Capital: A Best Kept Secret 3:30pm – 4:30pm Hilton Austin Downtown: Salon K 500 E 4th St Entrepreneurs have a lot of choice when it comes to getting off the ground: from bootstrap, to angels and traditional VC, and that scary new kid on the block: corporate. Samsung, GE, Google, Intel. The biggest names in technology have made the move into corporate investment. Why…and what’s it mean for you? These brands recognize that true innovation for the long haul comes from collaboration. It’s not just about acquisitions and competition. A focus on strategic guidance, rather than simply financial returns, yields a new kind of freedom and experimentation. They’re putting real money behind emerging markets for growth – and validation -- like we’ve never seen. The nimbleness of startups married with huge global resources has set fire to the startup world, bringing products to market sooner, at global scale. And we’re just getting started. Join us to explore the ins and outs of the industry’s latest trend that’s clearly here to stay – and learn how your startup can join the fun. Luis Arbulu Director of Strategic Investments Samsung Global Innovation Center Rafael Torres Head of Healthcare GE Ventures Stephanie Hospital Founder One Ragtime FRIDAY MARCH 13 SATURDAY MARCH 14 SUNDAY MARCH 15 MONDAY MARCH 16 TUESDAY MARCH 17 Presenters:

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