COLUMBUS OHIO\'S EXCLUSIVE ALL NEWS RADIO STATION

1. Brett Johnson – 232-0257
COLUMBUS. NEWS. TRAFFIC. WEATHER. BUSINESS. SPORTS. bjohnson@wmni.com
1458 Dublin Rd. Columbus, OH 43215 614.481.7800 / fax: 614.486.9970

2. COLUMBUS’ EXCLUSIVE
ALL NEWS RADIO STATION
WHY NEWS RADIO?
 The only unclaimed franchise format position in this market
One of America’s highest rated formats
 The need to know about money, politics, social issues & breaking stories
 One of the highest tuned in station formats in the country by adult listeners
 Highly educated listeners with disposable income
 Active news listeners that stay tuned to hear the stories, updates and your message
 Our advertisers receive a higher return on investment because the message is strategically
surrounded by programming, so their message stands out
 Non-offensive programming, friendly for any advertiser
 Exclusive LOCAL programming content with local anchors, in addition to content powered by CBS,
Associated Press and America’s Radio News Network

3. COLUMBUS’ EXCLUSIVE
ALL NEWS RADIO STATION
WHO LISTENS?
 53% Male & 47% Female
 52% are 25-54 and 41% are 55+
 36% are Professionals/Managerial
 57% earn between $50,000 & $150,000 annual income
 Almost 60% of News radio fans tune in during morning drive
Spoken word formats are believed to engage the listener more than music formats, since there is utterly no
point to have a station on as background noise. That leads to the expectation that advertising placed on News
radio is particularly effective. Grocery, home improvement, automotive, and restaurant are 4 categories that do
particularly well. News fans will also go online for more research in response to a radio ad.

4. COLUMBUS’ EXCLUSIVE
ALL NEWS RADIO STATION
 Local News
WMNI FEATURES
Local anchors deliver up to the minute local news when you need it. SPORTS
 National & World News
Best news coverage of the nation and world events as they happen.
 Sports
Shark on Sports at :20 and :50 in AM & PM Drive.
 Weather
Weather updates on the :00/:15/:30/:45 and breaking weather news as it happens.
 Traffic
Traffic updates on the :00/:15/:30/:45 and breaking traffic news as it happens.
 Business News
Up to the minute business news at :25 and :55.

5. COLUMBUS’ EXCLUSIVE
ALL NEWS RADIO STATION
NEWS STAFF
NEWSRADIO WMNI prides themselves on being based locally and national affiliation with America’s Radio News
Network and CBS News . Our local news department is one of most trusted & experienced staff in Columbus Radio.
Mark Nuce
News Director
Ernie Brown Lori Lundin Steve Ray
Mark “The Shark” Howell
Sports Director
Bruce Klein Cindy Patrick
Traffic Director News Anchor
Kelly Quinn Jennifer Narramore
News Anchor Meteorologist
Molly Paige Rachel Crowson Chris Salcedo

6. COLUMBUS’ EXCLUSIVE
ALL NEWS RADIO STATION
NEWSRADIO WMNI offers the best in up to the minute business news.
News regarding money, real estate, politics and more. BUSINESS
Bob Brinker brings 25-years of
investment management
Larry Kudlow Show Bloomberg experience to the air.
Insightful opinions on Businessweek
money, politics and connects influential
FIRST WORD with
the economy. decision makers to a
Bloomberg’s Ken
dynamic network of
Prewitt
information, people
and ideas.
Experts, interviews, call-ins,
field reports

7. COLUMBUS’ EXCLUSIVE
ALL NEWS RADIO STATION
SPECIAL PROGRAMS
NEWSRADIO WMNI features special programs every day and throughout the weekend. The best in political news,
tech news, travel, gardening, home improvement, world news and more!

8. COLUMBUS’ EXCLUSIVE
ALL NEWS RADIO STATION
SPORTS COVERAGE
NEWSRADIO WMNI will feature local, regional and national sports coverage with some of the best sporting events
and teams in the country. Coverage will be offset between AM and FM to ensure news is available at all times!