Introduction to social bookmarking for search engine marketers given by Lee Odden of TopRankResults.com at Search Engine Strategies, New York 2007. Includes overview of major players and tools to add social bookmarks to web content.
8. Major Players Most popular Traffic Opportunity High Syndication High Special Features Social Network Toolbar and Firefox Plugins Tags and Folders Over 150 hacks
13. Major Players Traffic Opportunity Medium Syndication Medium - High Unique Features JavaScript widgets for syndicating bookmarks/tags Import from other services Thumbnails Rate bookmarks
15. Major Players Traffic Opportunity Medium Syndication Low Unique Features Rate bookmarks Group focus - bookmarklet Cache and thumbnails API that rivals del.icio.us
17. Major Players Traffic Opportunity Medium to Low Syndication Medium Unique Features Affects personalized results Multiple ways to add Access bookmarks via IE toolbar