Social Media Marketing with Social Bookmarking
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Social Media Marketing with Social Bookmarking - Presentation Transcript
- Lee Odden, CEO TopRank TopRankResults.com Introduction to Social Bookmarking
- Agenda
- Bookmarking Goes Social
- Major Players
- Social Bookmark Tools
- Bookmarking Goes Social
- Bookmarking Goes Social
- Browser Bookmarks
- Save for future reference
- Difficult to manage
- Navigation issues
- Single location access
- Bookmarking Goes Social
- Web Based Bookmarks:
- One click saving
- Tagging
- Sharing
- Wisdom of crowds
- RSS
- Portable
- Bookmarking Goes Social Social Media Social News Social Bookmarks
- Digg
- Netscape
- Del.icio.us
- Furl
- Google Bookmarks
- Major Players
- Major Players Most popular Traffic Opportunity High Syndication High Special Features Social Network Toolbar and Firefox Plugins Tags and Folders Over 150 hacks
- Major Players
- Walkthrough
- Major Players Traffic Opportunity Medium Syndication Medium - Low Unique Features Caches content Toolbar Searchable notes Export bookmarks
- Major Players
- Major Players Traffic Opportunity Medium Syndication Medium - High Unique Features JavaScript widgets for syndicating bookmarks/tags Import from other services Thumbnails Rate bookmarks
- Major Players
- Major Players Traffic Opportunity Medium Syndication Low Unique Features Rate bookmarks Group focus - bookmarklet Cache and thumbnails API that rivals del.icio.us
- Major Players
- Major Players Traffic Opportunity Medium to Low Syndication Medium Unique Features Affects personalized results Multiple ways to add Access bookmarks via IE toolbar
- Major Players
- Major Players
- Huge resource for social bookmarks:
- Services
- Tools
- 301url.com/social-bookmarks
- Social Bookmark Tools
- Social Bookmark Tools
- Ways to Show Bookmarks
- Text
- Icon
- Combination
- Drop down
- Fold out
- Pop up
- Tools: Share This
- Alex King Plug-in for WordPress
- 301url.com/sharethis
- Boomarks
- Social News
- User stays on site
- Tools: Add This
- http://www.addthis.com/
- Tools: Add This
- http://www.addthis.com/
- Multiple icon options
- Web site or blog
- Optional stats
- WordPress plugin
- Sends user to intermediary site
- Tools: Social Bookmark Creator
- toprankblog.com/tools/social-bookmarks/
- Text or dropdown
- Blogs or web pages
- Plugin for WordPress
- User stays on site
- Parting Tips
- Pick a tool
- Place buttons prominently
- Don’t overkill
- Match bookmark service to audience
- Track referrals
- Not limited to blogs
- Thank You!
- Lee Odden
- TopRank Online Marketing
- www.toprankresults.com
- www.toprankblog.com
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