Andy Williams - Mastering Local SEO

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Topic: Mastering Local SEO
Google’s Venice update has changed the way online businesses need to address their local strategy. This potentially effects every online business even if you only target market is global. Everyone should now incorporate a local SEO strategy simply to safeguard their online presence.

Key takeaways:
- On-page optimisation for Local SEO
- Where you need to be listed
- Google+ Local and why you need a profile
- Local Citations – what are they and where can I get them?
- Research – Where and how to find new link building opportunities

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Andy Williams - Mastering Local SEO

  1. 1. Andy Williams (@Koozai_Andy)MASTERING LOCAL SEOON THE EDGE BRISTOL 2013
  2. 2. LOCAL SEOIS CHANGING
  3. 3. LOCAL SEO
  4. 4. ON PAGEOPTIMISATION
  5. 5. Title Tags & MetaName, Address,Phone NumberContentBlogRich SnippetsON PAGEOPTIMISATION
  6. 6. TITLE TAGS
  7. 7. METADESCRIPTION
  8. 8. HOW TO USEYOUR BLOG
  9. 9. WHAT ARERICH SNIPPETS?“Structured markup is a way of annotatinginformation already on your website to helpGoogle and others understand informationmore precisely.”Source: Google
  10. 10. POSSIBLEMARKUPSPlaceRestaurantProductReviewAggregate ReviewEvent
  11. 11. TESTING TOOLhttp://www.google.com/webmasters/tools/richsnippets
  12. 12. LOCAL SITESAND PROFILES
  13. 13. SITES WITHLOCAL INTENT
  14. 14. LOCAL SITES
  15. 15. SOCIAL MEDIA
  16. 16. FACEBOOK
  17. 17. TWITTER
  18. 18. LINKEDIN
  19. 19. ALSOINCLUDE
  20. 20. LINK YOURWEBSITE
  21. 21. Google don’t rank a site in bothnatural listings and localin the same set of search resultsif the same URL is used.
  22. 22. OTHERPROFILESPinterestFourSquareYouTubeFlickrTrip Advisor
  23. 23. REVIEWS
  24. 24. REVIEW DO’S
  25. 25. REVIEW DON’TS
  26. 26. Source: http://www.localvisibilitysystem.com
  27. 27. CITATIONS
  28. 28. WHAT ARECITATIONS?“Citations are defined as "mentions"of your business name and addresson other webpages, even if there isno link to your website”.Source: getlisted.org
  29. 29. Competition’s Domain: Plus anelement of their addressWHAT TOSEARCH FORYour Domain: Use‘–site:yourdomain’ to remove yourresultsCompetitors on Google+: Seewhere they are gaining reviewsYour targeted terms: Search forbroader terms even if moregeneric
  30. 30. Search beyond the 2nd page ofGoogle.There are loads of extra leadsdown as far as 60th and beyond
  31. 31. WHAT ABOUTMOBILE?
  32. 32. Source: Search Engine Land
  33. 33. Source: Search Engine Land
  34. 34. AndroidUsersARE ALWAYS LOGGEDINTO GOOGLECREATING APERSONALISED LOCALSEARCHDID YOUKNOW?
  35. 35. GoogleNowIS NOW AVAILABLE ONIPHONES AND IPADSDID YOUKNOW?
  36. 36. One in three mobile searcheshave local intent versus one infive on a PCMobile just made Local SEO evenmore importantSource: Mobile Marketing Watch
  37. 37. INSUMMARY
  38. 38. LOADS MORE FREETIPS AND ADVICEFREEWhitepaperhttp://kooz.ai/local-whitepaper
  39. 39. THANK YOU FOR LISTENING@Koozai_AndyAndy.Williams@koozai.com0845 485 1262koozai.com
  40. 40. IMAGE CREDITS3 - http://commons.wikimedia.org/wiki/File:1_venice_grand_canal_rialto_bridge_2012.jpg5 - http://www.flickr.com/photos/thomasleuthard/5665717830/16 - http://commons.wikimedia.org/wiki/File:Blog_(1).jpg25 - http://www.flickr.com/photos/bonettodiego/385327413/26 - http://en.m.wikipedia.org/wiki/File:Tick_green_modern.svg30 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/40 - http://www.flickr.com/photos/frankieroberto/3701261443/46 -http://commons.wikimedia.org/wiki/File:Telephone_booth_in_the_way_of_bicycle_tracks.jpg50 - http://www.flickr.com/photos/httpoldmaisonblogspotcom/221227905/54 - http://photos.jdhancock.com/photo/2012-04-13-070445-clay-target.html55 - http://www.flickr.com/photos/mindaugasdanys/3766009204/62 - http://www.flickr.com/photos/morville/4274339332/63 - http://commons.wikimedia.org/wiki/File:EMHS_iPhone_App.png
  41. 41. REFERENCES19 - http://maps.google.com/help/maps/richsnippetslocal/53 - http://www.localvisibilitysystem.com/2012/06/01/cheat-codes-for-google-local-customer-reviews/57 – https://getlisted.org/static/resources/why-citations-are-important.html62 – http://searchengineland.com/study-43-percent-of-total-google-search-queries-have-local-intent-13542866 – http://www.mobilemarketingwatch.com/google-says-local-intent-is-behind-one-third-of-mobile-searches-5800/
  42. 42. THANK YOU FOR LISTENING@Koozai_AndyAndy.Williams@koozai.com0845 485 1262koozai.com

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