1.
SEO Tools
May 2012
@BenjaminMagnan

2.
Google Tools

3.
Google Webmaster Tools
 Get Google's view of your site and diagnose problems
 Discover your link and query traffic
 Share information about your site with Google bots
https://www.google.com/webmasters/tools

4.
Google Analytics
 See in details your SEO traffic and cross-analyzed it with others dimensions
(city, search engine, browser, mobile, …)
 Compare your traffic sources conversion performance
 Tip : access all your Webmaster Tools data in Google Analytics by connecting
them together https://www.google.com/analytics

5.
Google Trends
 Display search volume and potential for specific queries in Google search
engine
 Identify most valuable keywords for your website
 See keywords search volume by region
http://www.google.fr/trends/

6.
Google Insights
 Compare search volume patterns across specific regions, categories, time
frames
 Filter trends for web, images, news and products search
 Identify most valuable keywords for your website and recurring patterns
http://www.google.com/insights

7.
Google Page Speed
 Generate suggestions to make your web pages faster (image caching, image
scaling, browser caching, compression, …)
 Google gives importance to page load time (reducing page load time also
provide better experience to users)
Also available as Chome Extension and Firefox Plugin https://developers.google.com/speed/pagespeed/insights

8.
Keywords Discovering Tools

9.
Google Adwords Keyword Tool
 Crawl your webpage and find all keywords effectively searched in google (see
search volume globaly or localy)
 Provide keywords and bench them to effective searches (see if this keyword is
searched and find close keywords more valuables)
 Filter by country / devices to see searches for your target
https://adwords.google.fr

10.
Plugins Firefox
Extensions Chrome

11.
SEO Quake
 Provide many information on SERP for each result (Page Rank, Indexed Pages,
AlexaRank, Domain Name date, whois, …)
 Provide more SEO specific tools and information on a website :
 Keywords density and in-text analysis
 Highlight no-follow link on page
 Diagnostic and recommendations for website optimization
 Website meta tag information http://www.seoquake.com/

12.
Foxy SEO Tools
 Facilitate access to main search engines features, traffic analysis sites and
social sharing sites
 Provide link to known keywords discover or optimization sites
 Provide a tool to view pages as seen by search engine bots
https://addons.mozilla.org/fr/firefox/addon/foxy-seo-tool/

13.
Web Developer
 Many tools for web developers
 For SEO purpose, Web Developer can help you to :
 Visualize meta tag information for a website
 Display alt attribute for images on a page
 Outline images without alt attribute on a page
https://addons.mozilla.org/fr/firefox/addon/web-developer/
https://chrome.google.com/webstore/detail/bfbameneiokkgbdmiekhjnmfkcnldhhm

14.
SenSEO
 Overview of SEO-important web page components for a specific keyword
 Analysis of on-page-SEO-criteria
 Correct usage of Document-Title, Meta-Description and Meta-Keywords
 Headlines, Domain and URL-Path
 Existence of sitemap.xml and robots.txt
 Usage of microformats
 Other general content-criteria
https://addons.mozilla.org/fr/firefox/addon/senseo/

15.
Quick Search Status
 Provide extensive search-related information for any website (always visible
in firefox status bar)
 Search Status lets view
 Google PageRank
 Alexa popularity ranking,
 Compete.com ranking,
 SEOmoz Linkscape mozRank,
 Alexa related links
 backward links from Google, Yahoo! and MSN http://www.quirk.biz/searchstatus/

16.
Referencement & SEO from Woorank
 Generate report concerning your website
 Provide interesting SEO metrics (in-site and off-site criteria analysis, visitors
overview, content optimization, …)
 One free report by week (need to pay for more)
https://chrome.google.com/webstore/detail/hlngmmdolgbdnnimbmblfhhndibdipafC

17.
SEO Site Tools
 One of the most comprehensive SEO Tools for Chrome
 Provide many SEO metrics
 External Page Data(Google, Bing, SeoMoz, Alexa, Majestic SEO, …)
 Page Element (Title, meta description, important html elements, h1, h2, page headers, …)
 Social Media(Facebook, reddit, twitter, StumbleUpon, …)
 Page Terms
 Server Domain informations
 Suggestions (in-page optimization suggestions for SEO)
https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc

18.
SEO For Chrome
 Provide SEO statistics on specific
page and website
 Backlinks
 Pages indexed
 Traffic estimation
 Social media Stats (twitter, facebook, diggs,…)
 Cache version of a site
 Highlight no-follow links on websites
 Provide basic beta Keyword research
tool for a website
https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj

19.
Web Rank SEO
 Almost like SEO For Chrome but with
less information
 Provide SEO statistics on specific
website
 Backlinks
 Pages indexed
 Traffic estimation
 Social media Stats (twitter, delicious, diggs)
 Domain information
https://chrome.google.com/webstore/detail/mkhilblbmkdnapffblmecglknalglfji

20.
Free Software

21.
Xenu Link
 Check websites for broken links
 Detect and report redirected URLs
 Generate report that can be e-mailed
http://xenus-link-sleuth.en.softonic.com/

22.
Online Web Tools

23.
DuplicateContent
 Compare text similarity between two pages
 Compare HTML (layout) similarity between two pages
http://www.duplicatecontent.net/

24.
Positeo
 Check your page position on different Google data centers for keywords
 Avoid to look manually to your position for each keyword
 Check without any customer specific information (social search and historic)
http://www.positeo.com/check-position/

25.
Woorank
 Generate report concerning your website (social, mobile, SEO, content
optimization, security, …)
 Provide interesting SEO metrics (basic SEO recommandations respect, content
analysis, backlinks, internal links, indexed pages, page rank, …)
 One free report by week (need to pay for more) http://www.woorank.com/

26.
Keyword Density Analysis
 Display information about text and words in one page
 Show words ranked by number of occurrence, words could be single words or
small expressions
http://www.internetmarketingninjas.com/seo-tools/keyword-density/

27.
WordPress Plugins

28.
WordPress SEO by Yoast
 Most complete WordPress SEO plugin (optimize your pages content, images
titles, meta descriptions, XML sitemaps, …)
 Page analysis tools to help you optimize your site
 Add-ons modules available to bring new features
http://yoast.com/wordpress/seo/

29.
WP to Twitter
 Automatically post a twitter status when you post an article to your blog
 Shorten your URL with your chosen service (you can also use hashtags)
 Support for Google Analytics
http://wordpress.org/extend/plugins/wp-to-twitter/

30.
Hope you enjoy and discover
some new tools !
Find us in @OCTOTechnology and @BenjaminMagnan