   Tips & Tricks for creating and    maintaining an effective club    website   Integration of your website and    socia...
The Most Visible Representation     of Your Club to the World.What Does Your Site Say About YourClub?   Vibrant or Dull  ...
Multiple Audiences Club Members Other Rotarians Prospective Members Speakers Community Groups & Partners
Content for all Audiences What’s Rotary? What’s your club about?  Easy to contact Where    & when do you meet?  Inter...
Make Your Site Easy to Find A logical url (web     address)   e.g. wnrotary.org;   wilmetteharborrotary.org  Register w...
A Professional Look;Easy to Read & Navigate Design Transition   to Clubrunner v2.0  Easy to upload Custom Banner Artwork...
A Professional Look;Easy to Read & Navigate Design Transition   to Clubrunner v2.0  Many “widgets” available, making key...
A Professional Look;Easy to Read & Navigate Design Consistent  use of a limited number  of type fonts, sizes and styles  ...
Keep Content Up to Date Involve multiple club members.   Program Chair does Speakers   Event Chairs post Events   Bull...
Keep Content Up to Date Don’tforget to check for relevant content  from RI and District. Remember Multiple Audiences.
Take Advantage of all the      Features of Clubrunner WebsiteContent Event Management  Publicity/ email invites, track ...
Take Advantage of all the       Features of Clubrunner Member Database and Email System   Email members update requests ...
Add Custom Content to Your Site Links  to Social Networking sites (Club,  District, RI) and District eYellowPages Custom...
Add Custom Content to Your Site RSS Feed widgets via WidgetBox.com  Displays feeds from Twitter, Facebook, Blogs,   any ...
Final Website Thoughts Visiblelink for visitor sign up for Club Bulletin  Sign up speakers and guests Track your traffi...
Final Website Thoughts Review  your site in multiple browsers, not all display things the same way.  IE, Firefox, Safari...
Final Website Thoughts Involve  more than one member. It’s always a work in progress; your  site is never done. Look at...
   Identify your local publications and reporters       TribLocal, Pioneer Press, Daily Herald,        The Patch (on-lin...
   PayPal   Charityauctionstoday.com   Flickr or Picasa (slide shows)   WidgetBox (for content feed widgets)   Zoomer...
Banner                 960 PixelsSide Column      Center Column    Side Column185 pixels max   450 pixels max   185 pixels...
For Help,   Contact Rich Lalley      Rotary Club of   Winnetka-Northfield    www.wnrotary.org   rlalley@yahoo.comwebmaster...
Club Websites  D6440 seminar 2011
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Club Websites D6440 seminar 2011

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Tips & Tricks for Effective Rotary Club Websites

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Club Websites D6440 seminar 2011

  1. 1.  Tips & Tricks for creating and maintaining an effective club website Integration of your website and social media How to get club news published by local media Prepared by Rich Lalley, Rotary Club of Winnetka-Northfield, District 6440 Club Service Advisor
  2. 2. The Most Visible Representation of Your Club to the World.What Does Your Site Say About YourClub?  Vibrant or Dull  Up to Date or Outdate  Interesting People or Faceless  Inviting or For Insiders Only
  3. 3. Multiple Audiences Club Members Other Rotarians Prospective Members Speakers Community Groups & Partners
  4. 4. Content for all Audiences What’s Rotary? What’s your club about?  Easy to contact Where & when do you meet?  Interactive Map Upcoming Programs Recent and Current Projects Upcoming Events
  5. 5. Make Your Site Easy to Find A logical url (web address)  e.g. wnrotary.org; wilmetteharborrotary.org  Register with GoDaddy.com or other domain registration service  Use “Domain Masking” option to always display your domain vs. the Clubrunner address Links to your site on partner sites; links to partner sites on your site.  Helps Google, Bing and Yahoo find you!
  6. 6. A Professional Look;Easy to Read & Navigate Design Transition to Clubrunner v2.0  Easy to upload Custom Banner Artwork  Make sure you have club name in Banner!  Choose from Multiple Templates  Easy to create Menu Links for easy navigation  Move beyond the default menu links  Use to make key pages easy to find
  7. 7. A Professional Look;Easy to Read & Navigate Design Transition to Clubrunner v2.0  Many “widgets” available, making key content easy to add • Basic Club information • Events • Speakers • Club Officers (data pulled from database) • RI Links & RSS feed • Sponsorship banners • Facebook “Like Button”
  8. 8. A Professional Look;Easy to Read & Navigate Design Consistent use of a limited number of type fonts, sizes and styles enhances professional look Incorporate Photos and Video  Great RI video and Photos available from Rotary.org, YouTube and Vimeo.  Photos can be any size- not limited to old systems thumbnails.  Embed slide shows from Flickr or Picasa
  9. 9. Keep Content Up to Date Involve multiple club members.  Program Chair does Speakers  Event Chairs post Events  Bulletin Editor posts story on last meeting Periodicallyreview home page to see what content is out of date; remove or archive it. Question the relevance of all content  Calendar widget- does it really add any value not provided by menu link to calendar?  Do you need two places to Login (menu bar and in column?
  10. 10. Keep Content Up to Date Don’tforget to check for relevant content from RI and District. Remember Multiple Audiences.
  11. 11. Take Advantage of all the Features of Clubrunner WebsiteContent Event Management  Publicity/ email invites, track RSVPs, Committee Management Weekly Duty Roster Weekly Bulletins  Customized for each member
  12. 12. Take Advantage of all the Features of Clubrunner Member Database and Email System  Email members update requests  Custom lists (e.g. Board, Committees)  Integrated with District & RI (need to activate) Attendance Tracking and Reporting Billing Sponsorships  Easily more than cover the annual cost of Clubrunner Clubrunner Online Help and Webinars
  13. 13. Add Custom Content to Your Site Links to Social Networking sites (Club, District, RI) and District eYellowPages Custom Polls via Zoomerang  Create a poll at Zoomerang, copy html code and paste into Custom Content html box on Website Designer Banners linking to content  Donate now  Link to stories
  14. 14. Add Custom Content to Your Site RSS Feed widgets via WidgetBox.com  Displays feeds from Twitter, Facebook, Blogs, any RSS source Integrate a Payment System  Dues & Meals  Donations  Fundraisers  PayPal easy to set up and integrate, no monthly fee, reasonable transaction rates
  15. 15. Final Website Thoughts Visiblelink for visitor sign up for Club Bulletin  Sign up speakers and guests Track your traffic with StatCounter.  Get free code and copy into custom content on home page • Use white font color to make invisible Always check your links to make sure they work. Links to outside pages should open a new browser window.
  16. 16. Final Website Thoughts Review your site in multiple browsers, not all display things the same way.  IE, Firefox, Safari, Chrome Make sure you have rights to publish what you publish Use “Add This” to quickly post website content to Facebook Page, Twitter, LinkedIn
  17. 17. Final Website Thoughts Involve more than one member. It’s always a work in progress; your site is never done. Look at other sites for ideas to put in your site Remember, your website tells the world what your club is all about. Seek help if you need it. Transition to v2.0 this week
  18. 18.  Identify your local publications and reporters  TribLocal, Pioneer Press, Daily Herald, The Patch (on-line only), What’s Happeing, Century Media Papers Create an account on their website  Do for club if allowed, otherwise do for yourself.  Learn how to post stories, events, announcements Follow reporters on Twitter (from your club account). Like the paper/site on Facebook.
  19. 19.  PayPal Charityauctionstoday.com Flickr or Picasa (slide shows) WidgetBox (for content feed widgets) Zoomerang (for poll widgets) SlideShare (to embed presentations) YouTube and Vimeo for videos RI Graphic Standards Guide Rotary.org for content and banners and photos Google Images for photos Developers.facebook.com Word or PowerPoint to format photos
  20. 20. Banner 960 PixelsSide Column Center Column Side Column185 pixels max 450 pixels max 185 pixels max
  21. 21. For Help, Contact Rich Lalley Rotary Club of Winnetka-Northfield www.wnrotary.org rlalley@yahoo.comwebmaster@rotary6440.org

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