Introduction to Twitter for Non-Profits

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    Notes on slide 1

    Source: http://echolot.tumblr.com/post/80585751/joelaz-twitter-growth-i-was-curious-how-fast

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    Introduction to Twitter for Non-Profits - Presentation Transcript

    1. What is ?
      • Twitter is a micro-blogging platform.
      • You send updates, or “tweets” of up to 140 characters (theoretically) answering the question: “What are you doing?”
      • Your tweets are received by your followers – people who opt-in to receive your updates. Meanwhile you receive tweets from those you have followed.
      • Unlike Facebook profiles following is not reciprocal.
      • Twitter is now the third most popular social network, behind Facebook and MySpace ( Compete, 2009 ).
      • Twitter grew by over 1,928% between June 2008 and June 2009, to over 20 million users.
      • 10,000+ people are joining each day.
    2. Rapid growth
    3. But not who you think… (Medium Age = 31)
    4. Including internationally…
    5. The Oprah effect – 40% jump
    6. Why join Twitter?
      • Connect with ‘early-adopters’ and ‘influencers’
      • Direct attention to the things you care about
      • Follow and converse with thought-leaders
      • Get the news first
      • Pick your filters
      • Grow personal and organizational brands
      • It only requires a modest time commitment
      • The earlier you join the easier it will be to grow your network
      • It’s good practice at saying a lot without saying much
      • It’s fun!
    7. How Organizations use Twitter
      • Four options:
      • Passive (Listening)
      • Organization accounts – eg. AshokaTweets
      • Personal staff accounts – eg. Tomjd
      • Hybrid accounts – eg. JackieatDell / ashoka_jenna
      • Ashoka’s goals:
      • Be human (no auto-DMs or RSS feeds, identify staff)
      • Be timely and engaging (news from across the Ashoka network, photos, live tweeting)
      • Be proactive (reach out to people)
      • Convene our community (eg. #SocEntChat)
    8. Ways Twitter is being used
      • Live tweeting events – eg. Skoll World Forum (#SWF09), Personal Democracy Forum (#PDF09)
      • Event visualization – eg. PepsiZeitgeist http://pepsicozeitgeist.com/
      • Press conferences – eg. Israeli Consulate www.twitter.com/IsraelConsulate #AskIsrael hashtag
      • Election monitoring - http://blog.twittervotereport.com/
      • Twitter-based chats – eg. #journchat, #SocEntChat, #4Change
      • Twitter-based interviews - http://blogs.abcnews.com/george/2009/03/my-twitterview.html , www.tweeterview.com
      • RSS Mashups – www.twitter.com/HomelessDC
      • Laundry is ready - http:// twitter.com/laundryroom
    9. Applications 1: content
      • Clients
      • Tweetdeck – www.tweetdeck.com
      • Hootsuite – www.hootsuite.com
      • Seesmic Desktop – www.seesmic.com
      • Integration
      • Ping.fm – www.ping.fm
      • RSS
      • TweetLater - www.tweetlater.com/
      • Rich media:
      • TwitPic (Photos) - http:// twitpic.com /
      • Bubbletweet (Video) - www.bubbletweet.com
    10. Applications 2: find and filter
      • Search
      • Twitter Search – http://search.twitter.com
      • TwitterFall – www.twitterfall.com
      • TweetGrid - www.tweetgrid.com
      • Trends
      • Hashtags – www.hashtags.org
      • What The Trend - www.whatthetrend.com
      • TweetMeme - http://tweetmeme.com
    11. Application 3: track/analyze
      • Bit.ly – http:// bit.ly /
      • TwitterCounter - http://twittercounter.com/
      • TweetStats - http://tweetstats.com/
      • Twitalyze - www.twitalyzer.com
      • Twist - http://twist.flaptor.com/
    12. Personal or Professional? Or Both?
      • Staff as a marketing asset
      • Growing our network through our diverse interests
      • Being yourself
      • “ I follow @ tomjd and @ AshokaTweets because I find them both interesting, but I maintain @tomjd has something that @AshokaTweets lacks. He reaches a new audience with his "personal" tweets but also exposes them to his work at Ashoka .”
      • - http://www.socialcitizens.org/blog/are-you-two-faced-social-networker
    13. Cheers!
      • Tom Dawkins
      • Change Manager | Digital Marketing Strategy
      • Ashoka: Innovators for the Public
      • www.ashoka.org
      • Ashoka on Twitter:
      • @AshokaTweets – news, events
      • @AshokaTech – AshokaTech blog
      • @Changemakers – Ashoka’s Changemakers.net
      • @AshokaGenV – Ashoka’s Youth Venture
      • Me on Twitter:
      • @tomjd – www.twitter.com/tomjd #4change chats – http://4change.memeshift.com

    + Tom DawkinsTom Dawkins, 3 months ago

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