What is ? Twitter is a micro-blogging platform. You send updates, or “tweets” of up to 140 characters (theoretically) answering the question: “What are you doing?” Your tweets are received by your followers – people who opt-in to receive your updates. Meanwhile you receive tweets from those you have followed. Unlike Facebook profiles following is not reciprocal. Twitter is now the third most popular social network, behind Facebook and MySpace ( Compete, 2009 ). Twitter grew by over 1,928% between June 2008 and June 2009, to over 20 million users. 10,000+ people are joining each day.

Twitter is a micro-blogging platform.

You send updates, or “tweets” of up to 140 characters (theoretically) answering the question: “What are you doing?”

Your tweets are received by your followers – people who opt-in to receive your updates. Meanwhile you receive tweets from those you have followed.

Unlike Facebook profiles following is not reciprocal.

Twitter is now the third most popular social network, behind Facebook and MySpace ( Compete, 2009 ).

Twitter grew by over 1,928% between June 2008 and June 2009, to over 20 million users.

10,000+ people are joining each day.

Rapid growth

But not who you think… (Medium Age = 31)

Including internationally…

The Oprah effect – 40% jump

Why join Twitter? Connect with ‘early-adopters’ and ‘influencers’ Direct attention to the things you care about Follow and converse with thought-leaders Get the news first Pick your filters Grow personal and organizational brands It only requires a modest time commitment The earlier you join the easier it will be to grow your network It’s good practice at saying a lot without saying much It’s fun!

Connect with ‘early-adopters’ and ‘influencers’

Direct attention to the things you care about

Follow and converse with thought-leaders

Get the news first

Pick your filters

Grow personal and organizational brands

It only requires a modest time commitment

The earlier you join the easier it will be to grow your network

It’s good practice at saying a lot without saying much

It’s fun!

How Organizations use Twitter Four options: Passive (Listening) Organization accounts – eg. AshokaTweets Personal staff accounts – eg. Tomjd Hybrid accounts – eg. JackieatDell / ashoka_jenna Ashoka’s goals: Be human (no auto-DMs or RSS feeds, identify staff) Be timely and engaging (news from across the Ashoka network, photos, live tweeting) Be proactive (reach out to people) Convene our community (eg. #SocEntChat)

Four options:

Passive (Listening)

Organization accounts – eg. AshokaTweets

Personal staff accounts – eg. Tomjd

Hybrid accounts – eg. JackieatDell / ashoka_jenna

Ashoka’s goals:

Be human (no auto-DMs or RSS feeds, identify staff)

Be timely and engaging (news from across the Ashoka network, photos, live tweeting)

Be proactive (reach out to people)

Convene our community (eg. #SocEntChat)

Ways Twitter is being used Live tweeting events – eg. Skoll World Forum (#SWF09), Personal Democracy Forum (#PDF09) Event visualization – eg. PepsiZeitgeist http://pepsicozeitgeist.com/ Press conferences – eg. Israeli Consulate www.twitter.com/IsraelConsulate #AskIsrael hashtag Election monitoring - http://blog.twittervotereport.com/ Twitter-based chats – eg. #journchat, #SocEntChat, #4Change Twitter-based interviews - http://blogs.abcnews.com/george/2009/03/my-twitterview.html , www.tweeterview.com RSS Mashups – www.twitter.com/HomelessDC Laundry is ready - http:// twitter.com/laundryroom

Live tweeting events – eg. Skoll World Forum (#SWF09), Personal Democracy Forum (#PDF09)

Event visualization – eg. PepsiZeitgeist http://pepsicozeitgeist.com/

Press conferences – eg. Israeli Consulate www.twitter.com/IsraelConsulate #AskIsrael hashtag

Election monitoring - http://blog.twittervotereport.com/

Twitter-based chats – eg. #journchat, #SocEntChat, #4Change

Twitter-based interviews - http://blogs.abcnews.com/george/2009/03/my-twitterview.html , www.tweeterview.com

RSS Mashups – www.twitter.com/HomelessDC

Laundry is ready - http:// twitter.com/laundryroom

Applications 1: content Clients Tweetdeck – www.tweetdeck.com Hootsuite – www.hootsuite.com Seesmic Desktop – www.seesmic.com Integration Ping.fm – www.ping.fm RSS TweetLater - www.tweetlater.com/ Rich media: TwitPic (Photos) - http:// twitpic.com / Bubbletweet (Video) - www.bubbletweet.com

Clients

Tweetdeck – www.tweetdeck.com

Hootsuite – www.hootsuite.com

Seesmic Desktop – www.seesmic.com

Integration

Ping.fm – www.ping.fm

RSS

TweetLater - www.tweetlater.com/

Rich media:

TwitPic (Photos) - http:// twitpic.com /

Bubbletweet (Video) - www.bubbletweet.com

Applications 2: find and filter Search Twitter Search – http://search.twitter.com TwitterFall – www.twitterfall.com TweetGrid - www.tweetgrid.com Trends Hashtags – www.hashtags.org What The Trend - www.whatthetrend.com TweetMeme - http://tweetmeme.com

Search

Twitter Search – http://search.twitter.com

TwitterFall – www.twitterfall.com

TweetGrid - www.tweetgrid.com

Trends

Hashtags – www.hashtags.org

What The Trend - www.whatthetrend.com

TweetMeme - http://tweetmeme.com

Application 3: track/analyze Bit.ly – http:// bit.ly / TwitterCounter - http://twittercounter.com/ TweetStats - http://tweetstats.com/ Twitalyze - www.twitalyzer.com Twist - http://twist.flaptor.com/

Bit.ly – http:// bit.ly /

TwitterCounter - http://twittercounter.com/

TweetStats - http://tweetstats.com/

Twitalyze - www.twitalyzer.com

Twist - http://twist.flaptor.com/

Personal or Professional? Or Both? Staff as a marketing asset Growing our network through our diverse interests Being yourself “ I follow @ tomjd and @ AshokaTweets because I find them both interesting, but I maintain @tomjd has something that @AshokaTweets lacks. He reaches a new audience with his "personal" tweets but also exposes them to his work at Ashoka .” - http://www.socialcitizens.org/blog/are-you-two-faced-social-networker

Staff as a marketing asset

Growing our network through our diverse interests

Being yourself

“ I follow @ tomjd and @ AshokaTweets because I find them both interesting, but I maintain @tomjd has something that @AshokaTweets lacks. He reaches a new audience with his "personal" tweets but also exposes them to his work at Ashoka .”

- http://www.socialcitizens.org/blog/are-you-two-faced-social-networker

Cheers! Tom Dawkins Change Manager | Digital Marketing Strategy Ashoka: Innovators for the Public www.ashoka.org Ashoka on Twitter: @AshokaTweets – news, events @AshokaTech – AshokaTech blog @Changemakers – Ashoka’s Changemakers.net @AshokaGenV – Ashoka’s Youth Venture Me on Twitter: @tomjd – www.twitter.com/tomjd #4change chats – http://4change.memeshift.com

Tom Dawkins

Change Manager | Digital Marketing Strategy

Ashoka: Innovators for the Public

www.ashoka.org

Ashoka on Twitter:

@AshokaTweets – news, events

@AshokaTech – AshokaTech blog

@Changemakers – Ashoka’s Changemakers.net

@AshokaGenV – Ashoka’s Youth Venture

Me on Twitter:

@tomjd – www.twitter.com/tomjd #4change chats – http://4change.memeshift.com