harrypotter12Good work. Enjoyed it. Thanks for sharing. http://www.clickandsendparcel.com1 year ago
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Deborah at Sonos IncThanks for this nice, concise introduction. I especially appreciate the layout and info suggestions for getting it all onto one page.1 year ago
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3M UK at 3M UKI love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted!2 years ago
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Jack Race at Jack RaceI found this slide presentation is very useful. Great Job ! This Slide Presentation is very nice. Easy to understand ’ current event and understands ’. Our regular update blog news visit http://archaeologyexcavations.blogspot.com2 years ago
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Venita Caputo Shaww, Self Employed at anywhereExcellent presentation. I have taken a number of the structure graphics and adapted to my startup Sharika http://financeadded.com http://traveltreble.com2 years ago
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Annika Y, Designer, Student at homeThis is great!!! Although the pictures are beautiful, I want to know more about the 'common mistakes'!2 years ago
Data Driven Design Research PersonasPresentation Transcript
data driven design research
personas
Todd Zaki Warfel, Messagefirst
“A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and even visual design.”
- Kim Goodwin, Cooper
“A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and even visual design.”
- Kim Goodwin, Cooper
Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application or service.
Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application or service.
Why use them?
The average
user doesn’t
exist.
They keep you
out of user.
They keep you
out of user.
As a design research tool, they are a
powerful way to communicate
knowledge, activities, interests,
influencers, goals, and pain points.
As a design research tool, they are a
powerful way to communicate
knowledge, activities, interests,
influencers, goals, and pain points.
Design research
personas can be
used for design
They can be used
for research
Design research
personas can be
used for recruiting
Design research
personas can be
used for training
Tips for making
better data-driven
personas.
Multiple sources
keep things in
balance.
Internal sources
can be stake
holders, web
analytics, and
customer
support.
External sources
can be customers
and someone you
know.
Basing them on
someone you
know keeps them
grounded and
more realistic.
Only build what
you need.
Getting it all
on one page
is tricky.
Not bad. But
there’s a better
way.
Do
Te ma
in
ch
no K n
o
lo
Lifecycle
gy wle
Kn dg
ow e
le
Ex dg
pe e
r ie
nc
e
Knowledge
1
2
3
4
5
Ev
er
Ju gre
e
Fin st-in n
-
d
a M Tim
or e
tg
a
Re ge
fin
an
c
In
su e
Fin ra
n
d
a L ce
en
d
Ad er
Fin ver
Activities and Interest
d tis
aR e
ea
Ca lto
lcu r
la
to
rs
Make sure you
test and validate
your personas.
Reality check.
Are they someone
you know?
I think we did
lunch.
I talked to him
on the phone
last week.
Common
Mistakes
Marketing vs.
design research
personas
Large sets
Too much
personal
information
The recycle trap
Not used
throughout
the process
data driven design research
personas
Todd Zaki Warfel, Messagefirst
http://carshipping-quotes.blogspot.com/ 2 years ago
http://www.katimaa.com/store/ 2 years ago