Uploaded byTodd Zaki Warfel
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Data Driven Design Research Personas
Personas are representative profiles of hypothetical users that are created based on research to represent the different types of users of a product or service. They include key details about the users' demographics, behaviors, goals, pain points and other characteristics to help guide product design decisions. Effective personas are based on multiple internal and external sources of data and are validated throughout the design process to ensure they accurately represent real users. Common mistakes include personas that are not grounded in research or are not used consistently by teams.
