+ Follow

Data Driven Design Research Personas

by Todd Zaki Warfel

55,090 views

Data driven design research personas and the persona DNA profile.

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

File a copyright complaint

88 Embeds 6,242

http://arquiteturadeinformacao.com	2907
http://uxfactory.com	613
http://toddwarfel.com	373
http://mama.ma-ma.net	290
http://noshoku.net	287
http://www.uxfactory.com	188
http://hyperpomodoro.com	187
http://www.slideshare.net	175
http://deepakd.wordpress.com	149
http://www.humanmediadesign.nl	133
http://whitneyhess.com	121
http://know.namics.com	94
https://know.namics.com	93
http://peod.askeranswer.com	74
http://cleavefast.wordpress.com	71
http://candidosalesg.wordpress.com	56
http://www.mycatalyze.org	42
http://ma-ma.net	30
http://www.felgner.ch	30
http://blog.jeroenvangeel.com	25
http://pinterest.com	20
http://www.ma-ma.net	18
https://confluence.tfe.nl	16
http://materi-ux.tumblr.com	15
http://www.toddwarfel.com	15
http://indonesianarchetype.blogspot.com	12
http://www.hanrss.com	11
http://cleavefast.com	11
http://knowledge-hunter.blogspot.com	11
http://magiclabs	10
https://wiki.wdf.sap.corp	10
http://iakm60103-09f.iwiki.kent.edu	9
http://paper.li	9
http://bilvetica.blogspot.com	8
https://twitter.com	7
http://iakm60103.iwiki.kent.edu	6
http://cursos.itesm.mx	6
http://mash.vi-nyl.com	5
http://bit.yonsei.ac.kr	5
http://www.tyronec.com	5
http://confluence.tfe.nl	5
http://flavors.me	5
http://estrelaselimons.blogsome.com	5
http://1792845426.nvmodules.netvibes.com	5
http://tweetedtimes.com	5
http://julianaconstantino.wordpress.com	3
http://www.twylah.com	3
http://candidosg.com	3
http://uxfactory.tistory.com	3
http://stevejbayer.com	3
http://static.slideshare.net	3

More...

Statistics

Likes: 388
Downloads: 0
Comments: 13
Embed Views: 6,242
Views on SlideShare: 48,848
Total Views: 55,090

Data Driven Design Research Personas Presentation Transcript

data driven design research personas Todd Zaki Warfel, Messageﬁrst

“A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper

Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.

Why use them?

The average user doesn’t exist.

They keep you out of user.

As a design research tool, they are a powerful way to communicate knowledge, activities, interests, influencers, goals, and pain points.

Design research personas can be used for design

They can be used for research

Design research personas can be used for recruiting

Design research personas can be used for training

Tips for making better data-driven personas.

Multiple sources keep things in balance.

Internal sources can be stake holders, web analytics, and customer support.

External sources can be customers and someone you know.

Basing them on someone you know keeps them grounded and more realistic.

Only build what you need.

Getting it all on one page is tricky.

Not bad. But there’s a better way.

Do Te ma in ch no K n o lo Lifecycle gy wle Kn dg ow e le Ex dg pe e r ie nc e Knowledge 1 2 3 4 5 Ev er Ju gre e Fin st-in n - d a M Tim or e tg a Re ge fin an c In su e Fin ra n d a L ce en d Ad er Fin ver Activities and Interest d tis aR e ea Ca lto lcu r la to rs

Make sure you test and validate your personas.

Reality check.

Are they someone you know?

I think we did lunch.

I talked to him on the phone last week.

Common Mistakes

Marketing vs. design research personas

Large sets

Too much personal information

The recycle trap

Not used throughout the process

data driven design research personas Todd Zaki Warfel, Messageﬁrst

Lisa Galarneau, Contract User Experience Researcher (Volt) at Microsoft XBOX Support nice!! 7 months ago

Are you sure you want to

Verónica Traynor at Verónica Traynor clap clap clap ! 1 year ago

harrypotter12 Good work. Enjoyed it. Thanks for sharing. http://www.clickandsendparcel.com 1 year ago

Deborah at Sonos Inc Thanks for this nice, concise introduction. I especially appreciate the layout and info suggestions for getting it all onto one page. 1 year ago

3M UK at 3M UK I love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted! 2 years ago

Jessy at Jessy Excellent slide.. Thanks for posting!
http://carshipping-quotes.blogspot.com/ 2 years ago

Wisley at Wisley Thanks for sharing.
http://www.katimaa.com/store/ 2 years ago

Jack Race at Jack Race I found this slide presentation is very useful. Great Job ! This Slide Presentation is very nice. Easy to understand ’ current event and understands ’. Our regular update blog news visit http://archaeologyexcavations.blogspot.com 2 years ago

Venita Caputo Shaww, Self Employed at anywhere Excellent presentation. I have taken a number of the structure graphics and adapted to my startup Sharika http://financeadded.com http://traveltreble.com 2 years ago

Annika Y, Designer, Student at home This is great!!! Although the pictures are beautiful, I want to know more about the 'common mistakes'! 2 years ago