This document outlines 5 profiles for finding information in the workplace: 1) The Hunter Gatherer relies on searching tools and communities to find information externally. 2) The Worker Bee finds information through internal resources, colleagues, and productivity tools. 3) The Hive Tender curates and shares information within communities and resources. 4) The Librarian organizes information and makes it accessible to others. 5) The Supporter assists others in finding and using information through training and guidance.

1. Five Profiles for Finding
Information in the Workplace
1
Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com

2. 5
The Major Personas
2

3. The Hunter Gatherer
3

4. Do
Te ma
in
ch
no Kn
o
lo
gy wle
Kn dg
ow e
le
Ex dg
pe e
In rie
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
o
ar
ed ne
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

5. The Worker Bee
5

6. Do
Te ma
in
ch
no Kn
o
lo
gy wle
Kn dg
ow e
le
Ex dge
pe
rie
In
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
on
ar
e
ed
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

7. The Hive Tender
7

8. Do
Te ma
in
ch
no Kn
o
lo
gy wle
Kn dg
ow e
le
Ex dge
pe
rie
In
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
on
ar
e
ed
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

9. The Librarian
9

10. Do
Te ma
in
ch
no Kn
o
lo
gy wle
K n dg
ow e
le
Ex dge
pe
rie
In
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
o
ar
ed ne
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

11. The Supporter
11

12. Do
Te ma
in
ch
no Kn
o
lo
gy wle
Kn dg
ow e
le
Ex dge
pe
rie
In
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
on
ar
e
ed
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

13. What does all this mean?
13

14. !
The goal of 70% adoption of
search was a bad goal.
14

15. !
People want to get closer to
the source. Help them.
15

16. How do I know which one is
the right one?”
16

17. !
Resident experts happen.
Identify, acknowledge, and
empower them.
17

19. !
Don’t design based on
departmental silos. Take a
goal-based activity-centered
design approach.
19

20. !
You give them tools. Help them
use the ones that work best for
them.
20

21. !
Department pages are best for
evergreen content. Don’t try
and replace them with blogs.
21

22. !
Blogs are better for real-time
and just-in-time content. Use it
to your advantage.
22

23. !
Communities and social
networks will happen. Use
them wisely.
23

25. !
The collective knowledge of
the masses is more powerful
than any one expert.
25

26. !
Let them tag. Help them help
you. And help others.
26

28. !
Help them make
recommendations to others.
28

31. !
Let them build communities.
31

33. !
Identify experts and empower
them to help.
33

35. !
Web 2.0 isn’t just for the Web.
It’s a great way to find
information in the workplace.
35

36. Todd Zaki Warfel
todd@messagefirst.com
(215) 825-7423
36
Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com