SlideShare a Scribd company logo
data driven design research
personas




Todd Zaki Warfel, Messagefirst
“A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and even visual design.”
- Kim Goodwin, Cooper
“A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and even visual design.”
- Kim Goodwin, Cooper
Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application or service.
Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application or service.
Why use them?
The average
user doesn’t
exist.
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08
Data Driven Personas Summit 08

More Related Content

Viewers also liked

Behind the kimono-agile2010
Behind the kimono-agile2010Behind the kimono-agile2010
Behind the kimono-agile2010
Todd Zaki Warfel
 
Finding Information in the Workplace
Finding Information in the WorkplaceFinding Information in the Workplace
Finding Information in the Workplace
Todd Zaki Warfel
 
7 Prototyping Principles
7 Prototyping Principles7 Prototyping Principles
7 Prototyping Principles
Todd Zaki Warfel
 
8 Principles Of Prototyping
8 Principles Of Prototyping8 Principles Of Prototyping
8 Principles Of Prototyping
Todd Zaki Warfel
 
Delve Prototyping In The Wild
Delve Prototyping In The WildDelve Prototyping In The Wild
Delve Prototyping In The Wild
Todd Zaki Warfel
 
Data Driven Personas
Data Driven PersonasData Driven Personas
Data Driven Personas
Todd Zaki Warfel
 
Persona's - What are they and why you should use them!
Persona's - What are they and why you should use them!Persona's - What are they and why you should use them!
Persona's - What are they and why you should use them!
Media Evolution - Gold Coast Digital Marketing Agency
 
Communicating with personas workbook
Communicating with personas workbookCommunicating with personas workbook
Communicating with personas workbook
Andrea Reindl
 
How To Use Buyer Personas To Create Content That Matters To Buyers
How To Use Buyer Personas To Create Content That Matters To BuyersHow To Use Buyer Personas To Create Content That Matters To Buyers
How To Use Buyer Personas To Create Content That Matters To Buyers
G3 Communications
 
User experience personas
User experience   personasUser experience   personas
User experience personas
michael peachey
 
Lean Persona
Lean PersonaLean Persona
Lean Persona
Adrian Howard
 
CONTRATOS COMERCIALES Y FINANCIEROS: Contratos de ingeniería, know how y fran...
CONTRATOS COMERCIALES Y FINANCIEROS: Contratos de ingeniería, know how y fran...CONTRATOS COMERCIALES Y FINANCIEROS: Contratos de ingeniería, know how y fran...
CONTRATOS COMERCIALES Y FINANCIEROS: Contratos de ingeniería, know how y fran...
David Gomez Uchida
 
Storytelling in Service Design / Service Design Drinks Berlin
Storytelling in Service Design / Service Design Drinks BerlinStorytelling in Service Design / Service Design Drinks Berlin
Storytelling in Service Design / Service Design Drinks Berlin
Service Design Berlin
 
How to make better Personas
How to make better PersonasHow to make better Personas
How to make better Personas
CREATIVE COMPANION
 
Ux aus prototyping
Ux aus prototypingUx aus prototyping
Ux aus prototyping
Todd Zaki Warfel
 
Buyer Persona Guide
Buyer Persona GuideBuyer Persona Guide
Buyer Persona Guide
Rick VARGAS
 
Data Driven Design Research Personas
Data Driven Design Research PersonasData Driven Design Research Personas
Data Driven Design Research Personas
Todd Zaki Warfel
 

Viewers also liked (17)

Behind the kimono-agile2010
Behind the kimono-agile2010Behind the kimono-agile2010
Behind the kimono-agile2010
 
Finding Information in the Workplace
Finding Information in the WorkplaceFinding Information in the Workplace
Finding Information in the Workplace
 
7 Prototyping Principles
7 Prototyping Principles7 Prototyping Principles
7 Prototyping Principles
 
8 Principles Of Prototyping
8 Principles Of Prototyping8 Principles Of Prototyping
8 Principles Of Prototyping
 
Delve Prototyping In The Wild
Delve Prototyping In The WildDelve Prototyping In The Wild
Delve Prototyping In The Wild
 
Data Driven Personas
Data Driven PersonasData Driven Personas
Data Driven Personas
 
Persona's - What are they and why you should use them!
Persona's - What are they and why you should use them!Persona's - What are they and why you should use them!
Persona's - What are they and why you should use them!
 
Communicating with personas workbook
Communicating with personas workbookCommunicating with personas workbook
Communicating with personas workbook
 
How To Use Buyer Personas To Create Content That Matters To Buyers
How To Use Buyer Personas To Create Content That Matters To BuyersHow To Use Buyer Personas To Create Content That Matters To Buyers
How To Use Buyer Personas To Create Content That Matters To Buyers
 
User experience personas
User experience   personasUser experience   personas
User experience personas
 
Lean Persona
Lean PersonaLean Persona
Lean Persona
 
CONTRATOS COMERCIALES Y FINANCIEROS: Contratos de ingeniería, know how y fran...
CONTRATOS COMERCIALES Y FINANCIEROS: Contratos de ingeniería, know how y fran...CONTRATOS COMERCIALES Y FINANCIEROS: Contratos de ingeniería, know how y fran...
CONTRATOS COMERCIALES Y FINANCIEROS: Contratos de ingeniería, know how y fran...
 
Storytelling in Service Design / Service Design Drinks Berlin
Storytelling in Service Design / Service Design Drinks BerlinStorytelling in Service Design / Service Design Drinks Berlin
Storytelling in Service Design / Service Design Drinks Berlin
 
How to make better Personas
How to make better PersonasHow to make better Personas
How to make better Personas
 
Ux aus prototyping
Ux aus prototypingUx aus prototyping
Ux aus prototyping
 
Buyer Persona Guide
Buyer Persona GuideBuyer Persona Guide
Buyer Persona Guide
 
Data Driven Design Research Personas
Data Driven Design Research PersonasData Driven Design Research Personas
Data Driven Design Research Personas
 

Similar to Data Driven Personas Summit 08

Brand Experience Design
Brand Experience DesignBrand Experience Design
Brand Experience Design
Studio Science
 
Third brain overview 12 10 slideshare
Third brain overview 12 10 slideshareThird brain overview 12 10 slideshare
Third brain overview 12 10 slideshare
Janna Kimel
 
Ideation through research
Ideation through researchIdeation through research
Ideation through research
ltux-jhb
 
Personas drivers of transformation or hollow profit?
Personas drivers of transformation or hollow profit? Personas drivers of transformation or hollow profit?
Personas drivers of transformation or hollow profit?
Ann Longley
 
Info Viz by Liz
Info Viz by LizInfo Viz by Liz
Info Viz by Liz
Elizabeth Murnane
 
Info design Urban week1-3
Info design Urban week1-3Info design Urban week1-3
Info design Urban week1-3
valleraj
 
Defining Personas, A User Experience Approach
Defining Personas, A User Experience ApproachDefining Personas, A User Experience Approach
Defining Personas, A User Experience Approach
Leon Kadoch Hardie
 
Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1
Ekta Rohra Jafri
 
SR-capabilities-2015
SR-capabilities-2015SR-capabilities-2015
SR-capabilities-2015
Matthew Sharritt, Ph.D.
 
SR-capabilities-2015
SR-capabilities-2015SR-capabilities-2015
SR-capabilities-2015
Michel Sharritt
 
Milan UX Book Club: Personas
Milan UX Book Club: PersonasMilan UX Book Club: Personas
Milan UX Book Club: Personas
Barbara Vasi
 
Stakeholder Mapping: IA Summit 2014
Stakeholder Mapping: IA Summit 2014Stakeholder Mapping: IA Summit 2014
Stakeholder Mapping: IA Summit 2014
nForm User Experience
 
Personas in instructional design
Personas in instructional designPersonas in instructional design
Personas in instructional design
dogle
 
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
Mahir Alkaya
 
Melanie O'Donnell | UX Design Portfolio March 2015
Melanie O'Donnell | UX Design Portfolio March 2015Melanie O'Donnell | UX Design Portfolio March 2015
Melanie O'Donnell | UX Design Portfolio March 2015
Melanie O'Donnell
 
User Persona Design in User Story Mapping.pdf
User Persona Design in User Story Mapping.pdfUser Persona Design in User Story Mapping.pdf
User Persona Design in User Story Mapping.pdf
StoriesOnBoard
 
Lean UX Research in Startups
Lean UX Research in StartupsLean UX Research in Startups
Lean UX Research in Startups
Susan Wilhite
 
thinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation SlidesthinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation Slides
thinkLA
 
User Experience Design: A Primer for Marketers
User Experience Design: A Primer for MarketersUser Experience Design: A Primer for Marketers
User Experience Design: A Primer for Marketers
Jason Brush
 
Real-Time Collaborative Methodologies in Market Research
Real-Time Collaborative Methodologies in Market Research Real-Time Collaborative Methodologies in Market Research
Real-Time Collaborative Methodologies in Market Research
Pulsar Platform
 

Similar to Data Driven Personas Summit 08 (20)

Brand Experience Design
Brand Experience DesignBrand Experience Design
Brand Experience Design
 
Third brain overview 12 10 slideshare
Third brain overview 12 10 slideshareThird brain overview 12 10 slideshare
Third brain overview 12 10 slideshare
 
Ideation through research
Ideation through researchIdeation through research
Ideation through research
 
Personas drivers of transformation or hollow profit?
Personas drivers of transformation or hollow profit? Personas drivers of transformation or hollow profit?
Personas drivers of transformation or hollow profit?
 
Info Viz by Liz
Info Viz by LizInfo Viz by Liz
Info Viz by Liz
 
Info design Urban week1-3
Info design Urban week1-3Info design Urban week1-3
Info design Urban week1-3
 
Defining Personas, A User Experience Approach
Defining Personas, A User Experience ApproachDefining Personas, A User Experience Approach
Defining Personas, A User Experience Approach
 
Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1
 
SR-capabilities-2015
SR-capabilities-2015SR-capabilities-2015
SR-capabilities-2015
 
SR-capabilities-2015
SR-capabilities-2015SR-capabilities-2015
SR-capabilities-2015
 
Milan UX Book Club: Personas
Milan UX Book Club: PersonasMilan UX Book Club: Personas
Milan UX Book Club: Personas
 
Stakeholder Mapping: IA Summit 2014
Stakeholder Mapping: IA Summit 2014Stakeholder Mapping: IA Summit 2014
Stakeholder Mapping: IA Summit 2014
 
Personas in instructional design
Personas in instructional designPersonas in instructional design
Personas in instructional design
 
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
 
Melanie O'Donnell | UX Design Portfolio March 2015
Melanie O'Donnell | UX Design Portfolio March 2015Melanie O'Donnell | UX Design Portfolio March 2015
Melanie O'Donnell | UX Design Portfolio March 2015
 
User Persona Design in User Story Mapping.pdf
User Persona Design in User Story Mapping.pdfUser Persona Design in User Story Mapping.pdf
User Persona Design in User Story Mapping.pdf
 
Lean UX Research in Startups
Lean UX Research in StartupsLean UX Research in Startups
Lean UX Research in Startups
 
thinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation SlidesthinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation Slides
 
User Experience Design: A Primer for Marketers
User Experience Design: A Primer for MarketersUser Experience Design: A Primer for Marketers
User Experience Design: A Primer for Marketers
 
Real-Time Collaborative Methodologies in Market Research
Real-Time Collaborative Methodologies in Market Research Real-Time Collaborative Methodologies in Market Research
Real-Time Collaborative Methodologies in Market Research
 

Recently uploaded

Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
projectseasy
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
Tellusant, Inc.
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
PraghyaBhandari
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
Sanjay Joshi
 
ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024
Rakesh Jalan
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
Ankur860831
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesFamily/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
AishwaryaDoiphode3
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
Enterslice
 
Destor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdfDestor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdf
Thales Jacobi
 
Destor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdfDestor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdf
Thales Jacobi
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
limocaptaincom
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
Dubiz
 
Mandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your roleMandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your role
khidalgo2
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
itnewsafrica
 

Recently uploaded (20)

Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
 
ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesFamily/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
 
Destor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdfDestor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdf
 
Destor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdfDestor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdf
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
 
Mandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your roleMandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your role
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
 

Data Driven Personas Summit 08

  • 1. data driven design research personas Todd Zaki Warfel, Messagefirst
  • 2. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
  • 3. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
  • 4. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
  • 5. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.