Presentation with Haley Gibbs, VP of Public Relations for W&M's Panhellenic Council to the PR Chairs of the Fraternities & Sororities at W&M.

1. William & Mary Fraternity & Sorority Life
Chapter Officer Development Series
Public Relations
(& Social Media)
Tiffany Broadbent Beker, University Communications
Haley Gibbs, VP of Public Relations Panhellenic Council

2. Introductions!
❏ Name
❏ Year
❏ Chapter
❏ What is a goal you
have for your
chapter’s PR this
year?

3. PR Chairs are
essentially the
marketing firm
for their sorority or
fraternity.
What is the role
of the PR Chair?

4. Event Promotion
Define your event
short description for use on social/web/email,
finalize location, time, #hashtag

5. W&M Events
events.wm.edu
myWM + W&M homepage
= 13,000+ views/day
for your event

6. Event Promotion
Create and execute a timeline
create and schedule social posts, print and
post fliers/posters
Find your audience
where & when will they
look for information?
Define your event
short description for use on social/web/email,
finalize location, time, #hashtag

7. CORT Resources
laminators
button makers
poster printer
banner paper die-
cut machine
paper cutters

8. Image Creation - Canva
canva.com

9. Image Creation - Pablo
buffer.com/pablo

10. W&M Graphics Resources
W&M Style Guide - Student Organizations
http://styleguide.wm.edu/sub-brands/#student-organizations
W&M Style Guide - Downloads
http://styleguide.wm.edu/downloads/

11. Scheduling - Facebook

12. Scheduling - Hootsuite
hootsuite.com/plans/free

13. Scheduling - Buffer
buffer.com

14. Event Promotion
Create and execute a timeline
create and schedule social posts, print and
post fliers/posters
Find your audience
where & when will they
look for information?
Share everywhere
utilize your members &
encourage them to share info
Define your event
short description for use on social/web/email,
finalize location, time, #hashtag
Be consistent
use a common theme, logo
or hashtag amongst events

15. Update all the things
Update your
website &
social media
at least
once a month*
*An outdated page is worse than no page at all

16. Short on content ideas?
Throwback Thursdays (utilize your archives)
Member spotlights (new members, seniors)
National organization posts
W&M Greek Life posts
W&M posts
Campus events

17. Facebook Insights

18. Facebook Insights

19. Monitoring social media
hootsuite.com

20. http://www.wm.edu/offices/greeks/who-we-are/chapters/social-media
Update all the things

21. W&M Social Media Directory
social.wm.edu/directory

22. W&M Social Media Resources
www.wm.edu/social-media-users-guide www.wm.edu/hashtags

23. W&M Social Media Users Group
www.wm.edu/smug

24. Questions?
*Please invite your
chapter members to like
the W&M Greek Life
Facebook Page!