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Events in Stereo: How to help your events and campaigns succeed #heweb16 #mcs3

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Presented at HighEdWeb 2016 with Sarah Juliano.

Published in: Social Media
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Events in Stereo: How to help your events and campaigns succeed #heweb16 #mcs3

  1. 1. #mcs3 @tb623+&+@SarahJuliano ! Events'in'Stereo
 How+to+help+your+campus+events+&+ campaigns+succeed " # $% & ' Tiffany+Broadbent+Beker+ Sarah+Juliano+ William+&+Mary HighEdWeb+ 2016+ #mcs3+
  2. 2. #mcs3 @tb623+&+@SarahJuliano #MarchOnTribe #wmgrad #wmForTheBold #OneTribeOneDay (
  3. 3. Se#ng&Expecta-ons #mcs3 @tb623+&+@SarahJuliano When? , Who? + How? ) What? * Why? ?
  4. 4. #mcs3 @tb623+&+@SarahJuliano ∠ #goals . ) Event attendance Channel++ engagement+ and+followers Brand+awareness
  5. 5. #mcs3 @tb623+&+@SarahJuliano Why&Hashtags? 3 Posterity2 Engagement + Community  CrossMplaNorm+unity 1 Visibility / Searchability
  6. 6. #mcs3 @tb623+&+@SarahJuliano #wmhc Western+MassachuseVs+Hard+Core W&M+Homecoming #wmhomecoming
  7. 7. #mcs3 @tb623+&+@SarahJuliano Hashtag&Tips #marchontribe+vs+#MarchOnTribe 4 Specific / (Pre)search 5 Readable
  8. 8. #mcs3 @tb623+&+@SarahJuliano #SusanAlbumParty
  9. 9. #mcs3 @tb623+&+@SarahJuliano Hashtag&Tips 5 Readable 4 Specific 7 Tested 6 Memorable / (Pre)search
  10. 10. Content&Ideas #mcs3 @tb623+&+@SarahJuliano Things+folks+want+to+share Important+event+informaZon8 Contests9 Behind+the+scenes: Live+coverage;
  11. 11. #mcs3 @tb623+&+@SarahJuliano #OneTribeOneDay House+of+Cards Dick+van+Dyke+Show Scooby+DooLaw+&+Order
  12. 12. #mcs3 @tb623+&+@SarahJuliano Social&Media&
 Event&GuideOne Tribe One Day is William & Mary’s giving day: a chance to show the world how much alma mater means to us. On April 19, 2016, William & Mary will celebrate our third annual One Tribe One Day – one extraordinary day of giving back and paying it forward. Throughout the day, from Tokyo to San Francisco, the Tribe community will gather and celebrate around the world. Every gift, of any size, to any school, department or unit makes a difference and helps to strengthen alma mater. We have created this social media guide to provide the Tribe with suggestions on messaging, as well as to provide applicable hashtags, language and images leading up to, during, and following this day. Help us reach your fellow alumni by sharing One Tribe One Day posts on Facebook, posting photos on Instagram and staying active on Twitter. Follow our progress on all social media platforms and keep the momentum going all day long with the hashtag #OneTribeOneDay! We greatly appreciate your help furthering this important cause. If you have any questions or need additional guidance at any time, please feel free to contact Sarah Juliano, Social Media & Web Manager for W&M Advancement, at sejuliano@wm.edu or 757-221-1372. SOCIAL MEDIA GUIDE FOR ONE TRIBE ONE DAY HASHTAGS #OneTribeOneDay #TribePride #WMAlumni WEBSITE One Tribe One Day Website • wm.edu/OTOD 1 @WMAlumni William & Mary Alumni Association @WMAlumni WHO TO FOLLOW ILLIAM & MARY OFFICE OF UNIVERSITY ADVANCEMENT W When+to+use+a+social+media+ event+guide ( Include+preMmade+posts+&+ shareable+photos < Web+&+PDF+versions= Social+Media+Ambassadors>
  13. 13. #mcs3 @tb623+&+@SarahJuliano U-lizing&your&community ? Offer'content'that'people'want'to'share Ask'questions'where'they'will'tag'friendsA Ask'questions'that'people'will'comment'on @ Crowdsource'photos'from'the'event B
  14. 14. #mcs3 @tb623+&+@SarahJuliano #MarchOnTribePhoto+courtesy+of+Tribe+AthleZcs
  15. 15. #mcs3 @tb623+&+@SarahJuliano #MarchOnTribe
  16. 16. #mcs3 @tb623+&+@SarahJuliano '#MarchOnTribe 3
  17. 17. #mcs3 @tb623+&+@SarahJuliano C #MarchOnTribe & D %
  18. 18. #mcs3 @tb623+&+@SarahJuliano #MarchOnTribe E Ticket+&+game+info ( Alumni+events F Social+media DownloadablesG Request+to+giveH News+stories' C Merchandise
  19. 19. #mcs3 @tb623+&+@SarahJuliano #MarchOnTribe
  20. 20. Collabora-on #mcs3 @tb623+&+@SarahJuliano I U"lize'exis"ng' communica"on' channels K Don’t'be'afraid' to'break'down'a' silo'(or'two) ♥ Share'the'loveJMake'it'easy +
  21. 21. #mcs3 @tb623+&+@SarahJuliano M #wmgrad
  22. 22. #mcs3 @tb623+&+@SarahJuliano ✓+OnMDemand+Geofilter ✓+PreMevent+publicity ✓+Geofilter+zone+signs+ ✓+Branding+++Kudos!  #wmgrad You are in a special Snapchat geofilter zone! Snap a photo and show your Tribe Pride. #wmalumni SHARE & FOLLOW US @WMALUMNI
  23. 23. #wmgrad Moderated&realJ-me&social&media&photo&slideshow #mcs3 @tb623+&+@SarahJuliano O *
  24. 24. #mcs3 @tb623+&+@SarahJuliano #wmHomecoming&&&#wmForTheBold P Build1up
  25. 25. #mcs3 @tb623+&+@SarahJuliano #wmHomecoming&&&#wmForTheBold P Build1up
  26. 26. #mcs3 @tb623+&+@SarahJuliano #wmHomecoming&&&#wmForTheBold P Build1up Q Cohesive1branding
  27. 27. #mcs3 @tb623+&+@SarahJuliano #wmHomecoming&&&#wmForTheBold P Build1up Q Cohesive1branding R Post:event
  28. 28. #mcs3 @tb623+&+@SarahJuliano #wmHomecoming&&&#wmForTheBold P Build1up Q Cohesive1branding R Post:event
  29. 29. #mcs3 @tb623+&+@SarahJuliano Empire&State& Building&Ligh-ng Teaser1photo:
  30. 30. #mcs3 @tb623+&+@SarahJuliano Empire&State& Building&Ligh-ng Teaser1photo: .gif1of1lightingS Facebook1Live;
  31. 31. #mcs3 @tb623+&+@SarahJuliano Striking&a&balance&between& engagement&&&fundraising Open1 Communication Knowing1when1to1 say1“no” No1explicit1 requests1to1give
  32. 32. PostJevent #mcs3 @tb623+&+@SarahJuliano 3 Save+your+stuff ) Did+you+meet
 your+goals?
  33. 33. #mcs3 @tb623+&+@SarahJuliano = W&M+Social+Media+Directory:+social.wm.edu/directory+ Open+source+directory+project:+
 hVps://gitlab.wm.edu/creaZveMservices/socialstreamMopensource++ Resources = Curated+hashtag+feed:+tagboard.com = Social+media+photo+slideshow:+eventstag.com+ = Social+media+graphics:+canva.com = Social+media+guide:+wm.edu/OTOD = Social+media+archive:+storify.com
  34. 34. #mcs3 @tb623+&+@SarahJuliano Thank&you! Tiffany+Broadbent+Beker+ Zffany@wm.edu Sarah+Juliano+ sejuliano@wm.edu

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